Optiswiss - Johannes Schubart joins the Executive Board as CPMO
Swiss ophthalmic lens manufacturer Optiswiss is expanding its management team: Johannes Schubart has been a member of the management board as Chief Product & Marketing Officer (CPMO) since January 2026. In this role, he is responsible for the operational and strategic direction of product management and marketing.
Johannes Schubart has been with Optiswiss for more than four years. In his previous role as Head of Global Marketing, Product Management & Tools, he and his team were responsible for major product launches, brand positioning and the expansion of strategic partnerships. Together with his colleagues from the management team, Schubart has further developed the strategy of the independent ophthalmic lens manufacturer in recent years and sharpened its profile.
„I am delighted that we have been able to recruit Johannes Schubart as a new member of the management team. He knows our values, our brand and the optical market inside out and fully supports our shared vision. With his winning personality and expertise, he will further strengthen the strategic direction of the company and successfully lead Optiswiss into the future together with the entire management team,“ says Samuel Frei, CEO Optiswiss.
By strengthening its management team, Optiswiss is underlining its vision of actively shaping the future of specialist eyewear retail in close proximity to the market. The company consistently focuses on innovative ophthalmic lenses and holistic concepts in order to support traditional specialist retailers competently and in a spirit of partnership - with ophthalmic lenses that are manufactured 100 % in Switzerland to the highest quality standards.
Source: www.optiswiss.com
