Elle and Charmant Extend Their Partnership in the Eyewear Sector

French style meets Japanese precision and design expertise: The extraordinary collaboration between the fashion brand Elle and the Charmant Group—one of the world’s leading manufacturers of eyeglass frames—brings together the best of both worlds. To mark three decades of a successful partnership, the Charmant Group and the Lagardère Group, owner of the Elle brand, are pleased to announce that their licensing agreement has been extended through 2031.

Founded in Japan in 1956, the Charmant Group has consistently set new standards in the development and design of eyewear. The globally active company stands for the highest quality and exceptional comfort, driven by a corporate culture focused on innovation and groundbreaking technological progress. For 30 years, Charmant has been translating the fashion DNA and Parisian roots of the Elle brand into sophisticated prescription frames and sunglasses that delight people around the world. „Elle is not only an icon of elegance and unmistakable personal style, but also boasts a rich heritage and continues to shape fashion and taste to this day,“ explains Koji Horikawa, President and CEO of the Charmant Group. „We are delighted to extend our licensing agreement with Lagardère Active Enterprises and look forward to continuing to inspire people worldwide. With eyewear collections that harmoniously blend our outstanding quality with Elle’s elegant design, we aim to enrich their everyday lives.“

As a synonym for fashion, Elle embodies an unmistakable style: effortless, individual, and quintessentially Parisian. But beyond its role as a global authority in the fashion world, the brand also stands for women’s independence and self-determination and promotes a self-assured expression of one’s own personality. These values are reflected in every Elle product. „For more than 30 years, our partnership with Charmant has combined creativity, excellent products, and a shared vision of accessible fashion and lifestyle. The contract extension underscores the strength of a long-standing collaboration that has continuously evolved together with the brand and its target audiences in international markets. Together, we look forward to further expanding Elle’s influence through eyewear collections that combine fashion-forward design, innovation, and quality for female consumers worldwide, while remaining true to the distinctive blend of style, freedom of spirit, and positive femininity that Elle stands for,“ adds Constance Benqué, CEO of Lagardère News and CEO of Elle International.

Source: www.charmant.com