Marcolin and Adidas extend global eyewear partnership
Marcolin, a leading global player in the eyewear industry, and Adidas, a global leader in sporting goods, announce the extension of their international license partnership until 2032.
The agreement also includes the eyewear collections of both brand divisions: Adidas Sport and Adidas Originals.
Since 2020, Marcolin has been responsible for the design, production and global distribution of Adidas eyewear collections with great success. The renewed partnership combines Marcolin's many years of expertise in the development of high-quality eyewear with Adidas' innovative strength in terms of performance and lifestyle.
Both brand lines follow their own approach:
Adidas Sport Eyewear - Born from Sport, worn for Sport - stands for performance-oriented eyewear solutions with the latest technical components and materials, specially developed for athletes and an active sporting lifestyle.
Adidas Originals Eyewear represents a lifestyle-related background and combines streetwear aesthetics with sporty cultural influences. The collection combines trend-conscious design with urban flair and a sporty character for fashion-conscious consumers.
Marcolin and Adidas share common values such as a spirit of innovation, sustainability and the highest product quality - central pillars that will also be the focus of the next phase of their partnership.
The Adidas eyewear collections are available worldwide in monobrand stores and from selected sports and optical retailers.
Source: www.marcolin.com
