Rodenstock expands its executive management team
The Rodenstock Group ("Rodenstock") has announced that Laurent Saada has joined the Rodenstock management team as Executive Vice President (EVP) Sales Europe and Søren Østergaard as Executive Vice President (EVP) Sales International.

Alongside Marcus Desimoni (CEO & CFO ad interim), Roland Dimbath (COO), Dr. Dietmar Uttenweiler (EVP Innovation) and Catherine Stahl (EVP Marketing & Strategy), they complete the Executive Management Team of the Rodenstock Group and strengthen the clear market focus of the Sales division.
Laurent Saada has extensive leadership experience in global sales and business strategy in the medical device industry. In a career spanning more than two decades, Mr. Saada has held leadership positions at companies such as Sonova Group, Straumann Group and Johnson & Johnson. From May, he will assume sales responsibility for all European markets and Morocco.
Søren Østergaard has been with Rodenstock for four years. He has more than 35 years of professional experience in sales at international companies in the medical technology sector, including various senior sales positions at Sonova Holding AG, Origio A/S and GN Hearing. Most recently, he was Vice President and Head of International Sales at Rodenstock. From May, he will assume sales responsibility for all markets outside Europe as part of the Executive Management Team.
Marcus Desimoni, CEO of the Rodenstock Group, says: "We are delighted to welcome two outstanding industry experts to our Executive Management Team. With their in-depth expertise and forward-thinking mindset, they will, among other things, continue to drive the successful implementation of our B.I.G. Vision strategy. With these appointments, we are making our sales division more focused, agile and even more market-oriented in order to master the constantly growing challenges of the future."
Laurent Saada, Executive Vice President Sales Europe, adds: "I am delighted to be joining Rodenstock at a crucial time of growth, characterized by innovation, close customer relationships and a strong corporate culture. Europe is at the heart of Rodenstock's value creation strategy and with B.I.G. Exact Sensitive we are uniquely positioned to set a new standard for truly biometric lenses."
Søren Østergaard, Executive Vice President Sales International, adds: "I am very pleased to expand my responsibilities at Rodenstock and join the Executive Management Team. Given the dynamic changes and potential in the global markets, I look forward to continuing to lead the strong Sales International team as well as Thailand and Australia, in addition to fully managing the Latin American markets with our sales units in Chile, Brazil and Uruguay."
Source: www.rodenstock.com