Vision Group and Sensee join forces

This strategic alliance is a significant milestone in the European optical industry, as it brings together two innovative market leaders to form a powerhouse committed to accessible, customer-focused eye care solutions.

The merged company will operate throughout Europe as Vision Group Holding AG, including in Switzerland, France, Belgium, the Netherlands, Germany, Italy, Spain, and other countries. This comprehensive reach will serve millions of customers through a robust, multi-brand portfolio, complemented by Sensee's lentillesmoinscheres.com brand, which is tailored to the diverse needs of customers.

„Contact lenses are at the heart of what we do at both Sensee and Vision Group. Together, we want to ensure the best possible contact lens experience across Europe. The merger therefore serves to strengthen our shared future in a market where size, focus, and expertise really matter,“ said Simon Virlis, CEO of Vision Group. Yannick Roth, CEO of Sensee, added: „The merger with Vision Group to form a larger, unified company gives us reach and combined expertise. Thanks to our deep understanding of the everyday lives of contact lens wearers, we can offer a comprehensive, unparalleled service to more customers across Europe. With our combined expertise and customer-centric approach, we can offer even greater value to our customers and partners. Together, we can provide the right solutions for all customer groups in the market. This is truly a win-win for everyone who wears contact lenses.“

Quadrum Capital is leading the investment round in collaboration with the existing shareholders of both companies, underscoring their shared commitment to the company's growth and strategic vision. The company will continue to operate the existing brands while integrating operations and technologies to provide a seamless experience.

Hedzer Wester, Investment Director at Quadrum Capital, added: „We are proud to support the merger of Vision Group and Sensee, two highly complementary companies that together will redefine the future of contact lens care in Europe. This partnership reflects our commitment to supporting ambitious entrepreneurs and building strong, sustainable companies. By combining Vision Group's digital expertise with Sensee's trusted local presence, we are creating a European market leader with the scale, innovation, and customer focus to lead this industry in the years to come.“

Complementary strengths of the merging companies:

• Sensee offers significant added value through its dominant market position in France, Italy, and Spain, a large and loyal customer base, and a robust platform for rapid, high-growth expansion in the French market, supported by strong logistics and advanced operational capabilities.
• Vision Group brings in-depth expertise in omnichannel and pure-play e-commerce models, with a strong focus on customers who value convenience and price. Thanks to its scalable digital infrastructure and operational excellence, the company is a leader in the e-commerce market for contact lenses.

Key benefits:

• Continuity for customers – Familiar local brands and well-known services will remain unchanged, but will be supported by a larger European platform that ensures long-term stability and reliability.
• Everyday convenience that customers can rely on – Greater reach enables higher product availability and reliable delivery, simplifying daily contact lens care for customers.
• Focus on improving the everyday lives of contact lens wearers – Because contact lenses are at the heart of what we do, we continuously invest in better renewal, support, and care to make life easier and more comfortable for people who rely on contact lenses every day.

Source and further information on the new joint website of Vision Group: www.visiongroup.io