Rodenstock wins prestigious Lens Award at the Optician Awards 2025

The award once again honors B.I.G. Exact Sensitive as the world's first eyeglass lens that combines individual visual sensitivity with precise biometric data to offer a completely personalized visual experience. By taking into account each wearer's individual perception of contrast, light, and clarity—together with precise biometric measurements—Rodenstock has set a new standard for individual vision correction.

This award is another important milestone in an extraordinary year for B.I.G. Exact Sensitive. The lenses have already been honored with three of the most important international awards in the optical industry: the German Innovation Award, the Silmo d'Or, and the Polish Gold Medal from Grupa MTP. Taken together, all these awards reflect Rodenstock's leading position in ophthalmic optics and lens technology.

„We are delighted and honored to have won the Optician Lens Award for B.I.G. Exact Sensitive,“ says Peter Travers, Managing Director of Rodenstock UK. „This award follows on from our recent successes with the German Innovation Award, the Silmo d'Or, and the Grupa MTP Gold Medal. Innovation is part of our DNA, and I would like to thank our entire team and all departments for working together to provide eyeglass wearers with a truly personalized visual experience. This award underscores the incredible journey we are on. We will continue to push the boundaries of biometric vision, challenge industry standards, and put eyeglass wearers and our partner opticians at the center of everything we do.“

The Optician Awards are among the most prestigious awards in the British optical industry and recognize outstanding achievements, innovations, and leadership roles throughout the industry. Winning the Lens Award highlights Rodenstock's commitment to developing scientifically based solutions that raise global standards for visual performance.

Source: www.rodenstock.com