Swissvario - The new progressive lens line - Made in Switzerland
With Swissvario, Optiswiss is setting new standards in the field of modern progressive lenses. The completely newly developed progressive lens line combines five innovative lens designs under one strong brand umbrella - from high-quality basic care to AI-optimized designs and biometric premium solutions. The result: a clearly structured portfolio with maximum visual comfort for individual visual requirements. The new progressive lens line has been available since April 14, 2026 and is 100 % Swiss Made.
From origin to innovative strength
Swissvario combines two central elements: the originality of nature and the innovative power of Switzerland. Inspired by the durability of the rock, the clarity of the mountain air and the precision of modern architecture, Swissvario progressive lenses create a visual experience that harmonizes naturalness and technology.
The new progressive lens line is based on Optiswiss' decades of expertise in the high-end segment of individual progressive lenses and close collaboration with innovative research partners. With passion and innovative strength, a product segment was created that combines experience, the needs of today's visual requirements and findings from studies and practical experience. Swissvario strengthens the professional expertise of specialist opticians, offers greater added value for independent opticians and creates special moments of vision.
The Swissvario progressive lens line
The Swissvario progressive lens collection comprises five state-of-the-art designs with clearly differentiated properties. At the top of the range is the Biometrics Horizon premium progressive lens, which enables uncompromising vision by integrating precisely measured biometric parameters of the eye. This is followed by FusionAI, an intelligent progressive lens that understands vision and is tailored to individual visual habits. The progressive lens range is complemented by three further designs with different performance profiles. Unique stands for customized clarity and performance, Select offers added comfort and well-being, while Smart is an entry-level product that enables harmonious and comfortable vision.
The innovative design philosophy and the clearly structured product architecture offer a simple and targeted selection for different customer groups and visual requirements - with maximum compatibility. State-of-the-art digital optimization processes, innovative development partnerships, comprehensive quality controls and high-precision manufacturing processes guarantee the outstanding premium quality of this exclusive progressive lens collection.
The heart of Swissvario
The revolutionary varifocal design of Biometrics Horizon impresses with groundbreaking technological innovations and is perfectly tailored to the individual visual needs of each person - for the best vision without compromise and firmly established since March 2025. „When I put on my first pair of glasses with Biometrics Horizon lenses, a new world opened up for me,“ emphasizes Petra Lindner, optometrist and passionate trainer.
Because Biometrics Horizon is the best of both worlds. Thanks to the precise measurement technology of premium partner Oculus, Biometrics Technology ensures the integration of the precisely measured biometric parameters of the eyebrow length, eye pivot point and pupil diameter. Optometric Technology also adapts the lens design to the individual's visual defect and age - and that is the great special feature of the adaptive, unique lens design. The maximum degree of personalization and individual precision through biometric optimization enables the best vision without compromise.
The intelligent progressive lens that understands vision
FusionAI uses artificial intelligence and machine learning to precisely adapt progressive lenses to individual vision profiles - far from any standard. Big data analysis of numerous parameters, real visual habits and physiological eye movements results in precisely fitting lenses with optimized visual ranges for every distance. Behind the technological component AI Lens Optimization is a self-learning algorithm that uses the analysis of eye movement patterns and customer feedback to continuously improve the visual experience. The intelligent, innovative high-end solution understands the wearer's visual requirements and ensures revolutionary visual comfort and smooth transitions.
A satisfaction analysis confirms the success of AI-based learning, resulting in maximum enthusiasm. Whether for progressive lens beginners, for distance and near vision tasks or for high values (Cyl. > 4.00 dpt) - the satisfaction rate is always very high.
Innovative. Precise. Swiss Made.
As «Innovative. Precise. Swiss Made.» is how Johannes Schubart, Chief Product and Marketing Officer at Optiswiss, describes the new progressive lens line. Swissvario stands for a product line with exceptional development power, a portfolio of outstanding high-tech lenses for different visual needs and the promise that every Swissvario progressive lens is 100 % manufactured in Switzerland.
For Optiswiss partners, the launch offers additional support: high-quality materials for advice and sales, the online presence and social media activities, on-site specialist training and new explanatory videos ensure optimum presentation and service at the POS.
Source: www.optiswiss.com
