Hoyalux iD MySense - See like never before!
With Hoyalux iD MySense, Hoya is taking customers' vision to a new level. It is the first individual progressive lens from Hoya that integrates the wearer's Visual Sensory Intelligence*. For opticians, this means a clear advantage - for customers, a visual experience that immediately feels more natural, clearer and more relaxed.
Recent studies show that almost half of varifocal spectacle wearers worldwide have a clear desire for more natural, intuitive changes of gaze, especially at close and intermediate distances. In addition, a study shows that almost a third of the population has to move their head beyond a natural range in order to focus at near or intermediate distances. Almost 30 % would like to see significantly better coordination when changing gaze and refocusing from far to near vision and vice versa. ¹
These symptoms may be due to the fact that existing progressive lenses do not take into account the individual Visual Sensory Intelligence* of a spectacle wearer - i.e. the individual way in which the brain processes and interprets visual information and reacts to visual stimuli. This is based on the individual brain structure, personal experiences and sensory needs.
In order to precisely capture these individual needs, the Hoya visuSense interactive measuring system analyzes the personal eye movement pattern, body posture and the tolerance of blur alignment. On this basis, personalized progressive lens designs are created that adapt precisely to the visual perception of each individual wearer.
„Hoyalux iD MySense represents the next generation of personalized vision solutions,“ says Samuel Schaub, Managing Director of Hoya Lens Switzerland. „Even compared to today's premium progressive lenses at a very high level, the tests showed a noticeable increase in clarity and even more natural transitions of vision. And: 92 % wearers were acclimatized in under 15 minutes.“2
These results show how Hoyalux iD MySense further strengthens our mission to „Improve Life through Vision“, giving people a visual experience that feels even more natural and effortless.
Hoyalux iD MySense combines precise technology with care and craftsmanship to create lenses that reflect the individual perceptual behavior of each person.
References
- Hoya database. International Hoya Vision Care consumer study 08/2024 (n=3277).
- Hoya database. Wearer study report on Hoyalux iD MySense ophthalmic lenses. 05/2025.
*Visual Sensory Intelligence is defined by Hoya as the way in which people perceive and react to visual stimuli - especially based on their personal experiences and sensory needs. It includes the tolerance of blur alignment as well as the consideration of gaze change patterns and body posture.
Source: www.hoyavision.com
