{"id":71188,"date":"2026-08-06T07:45:19","date_gmt":"2026-08-06T05:45:19","guid":{"rendered":"https:\/\/www.schweizeroptiker.ch\/?p=71188"},"modified":"2026-08-05T14:47:31","modified_gmt":"2026-08-05T12:47:31","slug":"see-hear-next-die-opti-zeigt-was-kommt","status":"publish","type":"post","link":"https:\/\/www.schweizeroptiker.ch\/en\/messen\/see-hear-next-die-opti-zeigt-was-kommt\/","title":{"rendered":"See. Hear. Next. Opti shows what's coming"},"content":{"rendered":"<figure id=\"attachment_71189\" aria-describedby=\"caption-attachment-71189\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-71189 size-full\" src=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/08\/Opti_Bild1_ps.jpg\" alt=\"\" width=\"680\" height=\"337\" srcset=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/08\/Opti_Bild1_ps.jpg 680w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/08\/Opti_Bild1_ps-300x149.jpg 300w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/08\/Opti_Bild1_ps-18x9.jpg 18w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/08\/Opti_Bild1_ps-353x175.jpg 353w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-71189\" class=\"wp-caption-text\">Opti 2027 \u2013 See. Hear. Next. (Photo: GHM)<\/figcaption><\/figure>\n<p>See., Hear., and Next. are more than just a slogan. They showcase what drives the industry: bold design, new connections, and forward-thinking ideas. The key visuals translate this into a visual world characterized by intimacy, contrast, and a touch of whimsy.<\/p>\n<h3><strong>See. Design with Attitude<\/strong><\/h3>\n<p>See. captures the essence of eyewear, fashion, and design. Two halls showcasing the Opti Design Stage, independent labels, and fresh trends: Eyewear does more than just correct vision. It\u2019s about attitude, style, and making a statement.<\/p>\n<p>Ilga K\u00fcnzel, managing director of Luitpold Optik in Rosenheim, is the face of See.\u2014competent, style-conscious, and right at the heart of the industry.<\/p>\n<h3><strong>Listen. There's still more to come.<\/strong><\/h3>\n<p>Hear. puts hearing care where it belongs: right at the heart of the business. At Opti Spheare, optical care and hearing care come together\u2014creating new connections, new offerings, and real opportunities.<\/p>\n<p>Michael M\u00e4nning, managing director of M\u00e4nning H\u00f6ren Sehen Erleben GmbH in Wuppertal, embodies this very synergy\u2014credible, entrepreneurial, and grounded in real-world experience.<\/p>\n<h3><strong>Next. Not someday. Now.<\/strong><\/h3>\n<p>Next. takes a look at smart eyewear, startups, new talent, and Tomorrow Vision. Technologies, ideas, and business opportunities come together\u2014not just as a pipe dream, but live at Opti. Anastasia Klaus, a master optician from H\u00f6r + Seh Studio in Butzbach, embodies curiosity, a spirit of innovation, and a generation that\u2019s rethinking the industry.<\/p>\n<h3><strong>See. Hear. Next. Because the future requires a clear vision, an open mind, and the courage to take the next step<\/strong><\/h3>\n<p>\u201eThree authentic voices from the industry, three perspectives, one mindset: moving forward,\u201c says Cathleen Kabashi, Director of Opti. \u201eSee. showcases design excellence. Hear. brings together what belongs together. And Next. doesn\u2019t wait for the future\u2014it creates it. That\u2019s exactly why the international community is coming together in Munich. We also have something special in store for the traditionally tech-savvy DACH market\u2014more on that soon.\u201c<\/p>\n<p>With these three key visuals, the Opti campaign is now moving into the next phase\u2014on Opti\u2019s digital channels. From January 29 to 31, 2027, the motto in Munich will be: see, hear, think ahead.<\/p>\n<p><em>Source: <a href=\"http:\/\/www.opti.de\">www.opti.de<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The slogan was unveiled this spring. Now, here are the three faces of the Opti. \u201eSee. Hear. Next.\u201c sums up what drives the Opti 2027: bold design, new connections, and ideas that don\u2019t wait for tomorrow.<\/p>","protected":false},"author":43698,"featured_media":71189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[4220],"tags":[4303,4271,4295,4270,4262],"class_list":["post-71188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messen","tag-kampagne","tag-messe","tag-news","tag-opti","tag-veranstaltung"],"acf":{"author":"Redaktion"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>See. Hear. Next. Die Opti zeigt, was kommt - Schweizer Optiker<\/title>\n<meta name=\"description\" content=\"Im Fr\u00fchjahr kam der Claim. 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