{"id":71085,"date":"2026-07-16T10:05:14","date_gmt":"2026-07-16T08:05:14","guid":{"rendered":"https:\/\/www.schweizeroptiker.ch\/?p=71085"},"modified":"2026-07-03T14:36:47","modified_gmt":"2026-07-03T12:36:47","slug":"neubau-praesentiert-seine-neue-npx-steel-kollektion","status":"publish","type":"post","link":"https:\/\/www.schweizeroptiker.ch\/en\/sustainability\/neubau-praesentiert-seine-neue-npx-steel-kollektion\/","title":{"rendered":"Neubau Presents Its New NPX \/ Steel Collection"},"content":{"rendered":"<figure id=\"attachment_71086\" aria-describedby=\"caption-attachment-71086\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-71086\" src=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild1_ps.jpg\" alt=\"\" width=\"680\" height=\"453\" srcset=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild1_ps.jpg 680w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild1_ps-300x200.jpg 300w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild1_ps-600x400.jpg 600w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild1_ps-18x12.jpg 18w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild1_ps-263x175.jpg 263w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild1_ps-525x350.jpg 525w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-71086\" class=\"wp-caption-text\">(Image: www.silhouette.com)<\/figcaption><\/figure>\n<p>With the new NPX\/Steel collection, Neubau combines technical precision with emotional appeal. A collection based on facts and brought to life through emotion.<\/p>\n<h3><strong>Materials and Techniques <\/strong><\/h3>\n<p>The frames combine two carefully selected materials: NPX, a polyamide made from 100 % bio-circular resources, and stainless steel containing at least 65 % recycled content. This combination of materials combines lightness, durability, and responsible use of resources.<\/p>\n<p>High-precision injection molding technology ensures lasting dimensional stability and color fastness, while the stainless steel components guarantee durability and long-lasting comfort. Every detail has been designed with a focus on reliability, practicality for everyday use, and a long service life. Sustainability is not viewed as an afterthought but is already taken into account in the selection of materials and product development.<\/p>\n<h3><strong>Shapes and Colors<\/strong><\/h3>\n<p>The collection includes six prescription frames and two pairs of sunglasses. The new designs are characterized by defined lines with small corners and edges on the one hand, and soft, balanced proportions on the other. From a timelessly rounded Panto to striking rectangular shapes and modern 90s interpretations, the collection combines everyday practicality with a distinctive character.<\/p>\n<p>The color palette ranges from calm, natural tones to vibrant, translucent shades. Warm tones like Honey, Amber, or Olive are paired with fresh lilac, deep blue, or cool sage green. Subtly coordinated color contrasts between the front and the temples give some styles that certain something. These combinations add subtle accents without being too bold. They pair well with a variety of outfits, flatter many skin tones, and offer customers an easy way to wear color without straying too far from their comfort zone.<\/p>\n<p>After all, in the end, it\u2019s not the technical specifications that determine which pair of glasses you choose. What matters is whether they feel right\u2014and whether you feel like yourself when you wear them.<\/p>\n<figure id=\"attachment_71087\" aria-describedby=\"caption-attachment-71087\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-71087\" src=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild2_ps.jpg\" alt=\"\" width=\"680\" height=\"510\" srcset=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild2_ps.jpg 680w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild2_ps-300x225.jpg 300w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild2_ps-16x12.jpg 16w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild2_ps-233x175.jpg 233w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/07\/Neubau_Bild2_ps-467x350.jpg 467w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-71087\" class=\"wp-caption-text\">(Image: www.silhouette.com)<\/figcaption><\/figure>\n<h3><strong>Between Facts and Feelings\u2014What Customers Expect <\/strong><\/h3>\n<p>\u201eToday, consumers increasingly expect products that combine design and identity,\u201c says Product Manager Annette Ruf. \u201eTechnical features, material transparency, and durability are important factors in the decision-making process. At the same time, choosing a pair of glasses is always an emotional decision. They must match the person\u2019s personality, values, and lifestyle.\u201c<\/p>\n<p>For opticians, this offers a clear advantage: a collection that combines compelling product features with emotional appeal, thereby supporting both rational purchasing motivations and opportunities for personal expression at the point of sale.<\/p>\n<p><strong>Collection Details<\/strong><\/p>\n<p><u>Appearance:<\/u>\u00a0T203 Milo, T204 Henri, T205 Lia, T206 Britta, T207 Mina, T208 Alma<\/p>\n<p><u>Sun:<\/u>\u00a0T712 Milo, T713 Britta<\/p>\n<p><u>Material:<\/u>\u00a0NPX (biocircular polyamide) &amp; recycled stainless steel<\/p>\n<p><em>Source and further information: <a href=\"http:\/\/www.silhouette.com\">www.silhouette.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Numbers play an important role. They determine how products are developed, manufactured, and evaluated\u2014from material composition and carbon footprint to durability and product quality. But what people value in a pair of glasses cannot always be measured.<\/p>","protected":false},"author":43698,"featured_media":71086,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[4227],"tags":[4247,4347,2295,4274,4525],"class_list":["post-71085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-brillen","tag-material","tag-nachhaltigkeit","tag-neuheit","tag-technik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neubau pr\u00e4sentiert seine neue NPX \/ Steel Kollektion - Schweizer Optiker<\/title>\n<meta name=\"description\" content=\"Zahlen spielen eine wichtige Rolle. 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