{"id":70774,"date":"2026-04-22T10:20:48","date_gmt":"2026-04-22T08:20:48","guid":{"rendered":"https:\/\/www.schweizeroptiker.ch\/?p=70774"},"modified":"2026-04-22T10:20:48","modified_gmt":"2026-04-22T08:20:48","slug":"opti-kuendigt-fuer-2027das-next-der-branche-an","status":"publish","type":"post","link":"https:\/\/www.schweizeroptiker.ch\/en\/messen\/opti-kuendigt-fuer-2027das-next-der-branche-an\/","title":{"rendered":"Opti announces \u201ethe next\u201c in the industry for 2027"},"content":{"rendered":"<figure id=\"attachment_70775\" aria-describedby=\"caption-attachment-70775\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-70775\" src=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/04\/Opti_Bild1_ps.jpg\" alt=\"\" width=\"680\" height=\"410\" srcset=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/04\/Opti_Bild1_ps.jpg 680w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/04\/Opti_Bild1_ps-300x181.jpg 300w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/04\/Opti_Bild1_ps-18x12.jpg 18w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/04\/Opti_Bild1_ps-290x175.jpg 290w, https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/04\/Opti_Bild1_ps-580x350.jpg 580w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-70775\" class=\"wp-caption-text\">Opti 2027 - See. Hear. Next. (Image: www.opti.de)<\/figcaption><\/figure>\n<p>In recent years, Opti has established itself as a central meeting place for the industry - for people, their self-image and their cohesion. In 2027, Opti will take the next step and expand this community into a platform that not only reflects the future, but actively shapes it.<\/p>\n<p>The new claim See. Hear. Next. gets to the heart of this development.<\/p>\n<ul>\n<li>stands for precision, perspectives and the world of vision.<\/li>\n<li>expands the focus to include hearing acoustics - and underlines how closely the two areas are growing together.<\/li>\n<li>marks the next stage in the development of the industry - from technical and aesthetic developments to the next generation of the industry.<\/li>\n<\/ul>\n<p>Topics such as design trends, smart eyewear, technological innovations and the stronger combination of optics and acoustics show where the market is heading. Opti thus becomes the place where these developments can be experienced in concrete terms - with a clear focus on relevance for your own business.<\/p>\n<p>\u201eWe want every visitor to get the most out of three days at Opti,\u201c says Cathleen Kabashi, Director Opti. \u201eWith See. Hear. Next. we provide orientation and whet the appetite for what's coming next - technologically, in design and, of course, in terms of the people in the industry. At the same time, Opti sketches, draws and designs the future of our industry - concretely, tangibly and in direct exchange.\u201c<\/p>\n<p>Curated content, new formats and digital offerings are designed to support the community in tapping into topics, contacts and opportunities in a targeted manner.<\/p>\n<p>The new campaign will be rolled out gradually over the coming months. The first glimpses whet the appetite for what will be visible next at Opti.<\/p>\n<p>From January 29-31, 2027, Munich will once again be the international meeting place for the industry.<\/p>\n<p><em>Source: <a href=\"http:\/\/www.opti.de\">www.opti.de<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Opti is opening a new chapter with a view to 2027 - both conceptually and communicatively. With a new visual world, enhanced key visuals and the campaign claim See. Hear. Next. campaign claim, the international trade fair for optics &amp; design is consistently looking to the future.<\/p>","protected":false},"author":43698,"featured_media":70775,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[4220],"tags":[4271,4295,4270,4267,4262],"class_list":["post-70774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messen","tag-messe","tag-news","tag-opti","tag-optikbranche","tag-veranstaltung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opti k\u00fcndigt f\u00fcr 2027\u201edas Next\u201c der Branche an - Schweizer Optiker<\/title>\n<meta name=\"description\" content=\"Mit Blick auf 2027 schl\u00e4gt die Opti ein neues Kapitel auf \u2013 konzeptionell wie kommunikativ.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schweizeroptiker.ch\/en\/messen\/opti-kuendigt-fuer-2027das-next-der-branche-an\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opti k\u00fcndigt f\u00fcr 2027\u201edas Next\u201c der Branche an\" \/>\n<meta property=\"og:description\" content=\"Mit Blick auf 2027 schl\u00e4gt die Opti ein neues Kapitel auf \u2013 konzeptionell wie kommunikativ.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.schweizeroptiker.ch\/en\/messen\/opti-kuendigt-fuer-2027das-next-der-branche-an\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Optiker\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/schweizeroptiker\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T08:20:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/04\/Opti_Bild1_ps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adelisa Kalajdzini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Opti k\u00fcndigt f\u00fcr 2027\u201edas Next\u201c der Branche an\" \/>\n<meta name=\"twitter:description\" content=\"Mit #Blick auf 2027 schl\u00e4gt die #Opti ein neues #Kapitel auf \u2013 konzeptionell wie kommunikativ.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/04\/Opti_Bild1_ps.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@schweizeroptiker\" \/>\n<meta name=\"twitter:site\" content=\"@schweizeroptiker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adelisa Kalajdzini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/messen\\\/opti-kuendigt-fuer-2027das-next-der-branche-an\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/messen\\\/opti-kuendigt-fuer-2027das-next-der-branche-an\\\/\"},\"author\":{\"name\":\"Adelisa Kalajdzini\",\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/#\\\/schema\\\/person\\\/5352c2c070b8ef7c76a203c2450539d5\"},\"headline\":\"Opti k\u00fcndigt f\u00fcr 2027\u201edas Next\u201c der Branche an\",\"datePublished\":\"2026-04-22T08:20:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/messen\\\/opti-kuendigt-fuer-2027das-next-der-branche-an\\\/\"},\"wordCount\":297,\"publisher\":{\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/messen\\\/opti-kuendigt-fuer-2027das-next-der-branche-an\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Opti_Bild1_ps.jpg\",\"keywords\":[\"Messe\",\"News\",\"Opti\",\"Optikbranche\",\"Veranstaltung\"],\"articleSection\":[\"Messen\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/messen\\\/opti-kuendigt-fuer-2027das-next-der-branche-an\\\/\",\"url\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/messen\\\/opti-kuendigt-fuer-2027das-next-der-branche-an\\\/\",\"name\":\"Opti k\u00fcndigt f\u00fcr 2027\u201edas Next\u201c der Branche an - 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