{"id":70537,"date":"2026-03-23T10:13:55","date_gmt":"2026-03-23T09:13:55","guid":{"rendered":"https:\/\/www.schweizeroptiker.ch\/?p=70537"},"modified":"2026-03-17T13:14:33","modified_gmt":"2026-03-17T12:14:33","slug":"viu-praesentiert-die-neuen-frames-fuer-den-sommer-2026","status":"publish","type":"post","link":"https:\/\/www.schweizeroptiker.ch\/en\/trends\/viu-praesentiert-die-neuen-frames-fuer-den-sommer-2026\/","title":{"rendered":"VIU presents the new frames for summer 2026"},"content":{"rendered":"
\"\"
The faces of the campaign: singer Mogli and actor, artist and model Eugen Bauder-Taibi. (Image: www.shopviu.com)<\/figcaption><\/figure>\n

The summer models available from July 1, 2026 will feature delicate frames made from the finest Japanese titanium - light as a feather, precision-cut and clear in design. Due to its stability and corrosion resistance, titanium is one of the highest quality materials used in eyewear. It enables the finest silhouettes that are barely noticeable and guarantees durability even with daily wear and tear.<\/p>\n

This summer at VIU is all about understated elegance - perfect for days when lightness and comfort take center stage.<\/p>\n

Mogli & Eugen - Faces of an attitude<\/strong><\/h3>\n

The faces of the campaign, singer Mogli and actor, artist and model Eugen Bauder-Taibi, stand for aesthetics, art and authenticity. Their attitude reflects what VIU designs: Sunglasses as an expression of style with substance - sometimes concise and sculptural, sometimes delicate and reduced, but always beyond fast-moving trends.<\/p>\n

\u00abFor me, summer means arriving in the moment. These glasses remind me to slow down, see more consciously and focus on what really matters,\u00bb says Mogli.<\/p>\n

Source and further information: www.shopviu.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

The 2026 summer collection from VIU invites you to enjoy the sunny months to the full: consciously, carefree and with style.<\/p>","protected":false},"author":43698,"featured_media":70538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[4224],"tags":[4247,4470,4274,4332,4248],"class_list":["post-70537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-brillen","tag-filigran","tag-neuheit","tag-sommer","tag-trends"],"acf":[],"yoast_head":"\nVIU pr\u00e4sentiert die neuen Frames f\u00fcr den Sommer 2026 - Schweizer Optiker<\/title>\n<meta name=\"description\" content=\"Die Sommerkollektion 2026 von VIU l\u00e4dt dazu ein, die Sonnenmonate in vollen Z\u00fcgen zu geniessen: bewusst, unbeschwert und mit ganz viel Stil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schweizeroptiker.ch\/en\/trends\/viu-praesentiert-die-neuen-frames-fuer-den-sommer-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIU pr\u00e4sentiert die neuen Frames f\u00fcr den Sommer 2026\" \/>\n<meta property=\"og:description\" content=\"Die Sommerkollektion 2026 von VIU l\u00e4dt dazu ein, die Sonnenmonate in vollen Z\u00fcgen zu geniessen: bewusst, unbeschwert und mit ganz viel Stil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.schweizeroptiker.ch\/en\/trends\/viu-praesentiert-die-neuen-frames-fuer-den-sommer-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Optiker\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/schweizeroptiker\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T09:13:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/03\/VIU_Bild1_ps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adelisa Kalajdzini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"VIU pr\u00e4sentiert die neuen Frames f\u00fcr den Sommer 2026\" \/>\n<meta name=\"twitter:description\" content=\"Die #Sommerkollektion #2026 von #VIU l\u00e4dt dazu ein, die #Sonnenmonate in vollen Z\u00fcgen zu geniessen: bewusst, unbeschwert und mit ganz viel #Stil.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.schweizeroptiker.ch\/wp-content\/uploads\/2026\/03\/VIU_Bild1_ps.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@schweizeroptiker\" \/>\n<meta name=\"twitter:site\" content=\"@schweizeroptiker\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adelisa Kalajdzini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/trends\\\/viu-praesentiert-die-neuen-frames-fuer-den-sommer-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/trends\\\/viu-praesentiert-die-neuen-frames-fuer-den-sommer-2026\\\/\"},\"author\":{\"name\":\"Adelisa Kalajdzini\",\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/#\\\/schema\\\/person\\\/5352c2c070b8ef7c76a203c2450539d5\"},\"headline\":\"VIU pr\u00e4sentiert die neuen Frames f\u00fcr den Sommer 2026\",\"datePublished\":\"2026-03-23T09:13:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/trends\\\/viu-praesentiert-die-neuen-frames-fuer-den-sommer-2026\\\/\"},\"wordCount\":213,\"publisher\":{\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/trends\\\/viu-praesentiert-die-neuen-frames-fuer-den-sommer-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/VIU_Bild1_ps.jpg\",\"keywords\":[\"Brillen\",\"Filigran\",\"Neuheit\",\"Sommer\",\"Trends\"],\"articleSection\":[\"Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/trends\\\/viu-praesentiert-die-neuen-frames-fuer-den-sommer-2026\\\/\",\"url\":\"https:\\\/\\\/www.schweizeroptiker.ch\\\/trends\\\/viu-praesentiert-die-neuen-frames-fuer-den-sommer-2026\\\/\",\"name\":\"VIU pr\u00e4sentiert die neuen Frames f\u00fcr den Sommer 2026 - 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