{"id":70204,"date":"2026-01-21T09:25:09","date_gmt":"2026-01-21T08:25:09","guid":{"rendered":"https:\/\/www.schweizeroptiker.ch\/?p=70204"},"modified":"2026-01-21T09:25:09","modified_gmt":"2026-01-21T08:25:09","slug":"opti-2026-lust-auf-zukunft","status":"publish","type":"post","link":"https:\/\/www.schweizeroptiker.ch\/en\/messen\/opti-2026-lust-auf-zukunft\/","title":{"rendered":"Opti 2026: A desire for the future"},"content":{"rendered":"
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Lecture on \u00abMy path from optician to 2-senses provider\u00bb at Opti Spheare. (Image: GHM)<\/div>\n <\/div>\n
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Selin Olmsted presents the latest eyewear trends. (Image: GHM)<\/div>\n <\/div>\n
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Eyewear trends - Opti 2026 (Image: Adelisa Salaji Kalajd\u017eini)<\/div>\n <\/div>\n
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The Zeiss stand. (Image: Adelisa Salaji Kalajd\u017eini)<\/div>\n <\/div>\n
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The Dunkin Devils at Tomorrow Vision. (Image: GHM)<\/div>\n <\/div>\n
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Shopfitting - Opti 2026 (Image: delisa Salaji Kalajd\u017eini)<\/div>\n <\/div>\n
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(Image: Adelisa Salaji Kalajd\u017eini) <\/div>\n <\/div>\n
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(Image: Adelisa Salaji Kalajd\u017eini) <\/div>\n <\/div>\n
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(Image: Adelisa Salaji Kalajd\u017eini) <\/div>\n <\/div>\n <\/div>\n
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\u00abWhat an Opti!\u00bb, \u00abWe're already planning our trade fair appearance in 2027\u00bb, \u00abMore ideas and impetus are generated here than in the rest of the year\u00bb, \u00abAn unmissable date in the industry calendar\u00bb or even: \u00abThere's a real buzz here\u00bb - statements like these were heard a lot over the three days at Opti. And what's more, there was a strong sense of community over everything. Opti once again proved to be what it is: a meeting place for the community and a big family festival for the optical industry.<\/p>\n

Exchange at eye level, new ideas for the point of sale, concrete business impulses and an industry that has an appetite for the future: Opti 2026 has impressively confirmed why it is the annual kick-off event for international ophthalmic optics. Under the motto #weareopti, Munich once again became a meeting place for decision-makers, young professionals, brands, start-ups and visionaries - for long-time companions as well as young talents.<\/p>\n

With 354 exhibitors (a good 7 % more than in 2025 with 330 exhibitors), Opti presented the entire spectrum of ophthalmic optics - from frame design, contact lenses and spectacle lenses to devices, IT, shopfitting and hearing acoustics. The trade fair offered space for product premieres, in-depth technical discussions and personal encounters - all supported by an open, cordial and at the same time highly professional atmosphere.<\/p>\n

Opti 2026 thus maintains its role as the start of the year for the optical industry. With a growing international audience, high professional relevance and a noticeably positive mood, the trade fair set clear accents for the new financial year and documented its positive dynamics and desire for the future. The intensive exchange between exhibitors, trade visitors, young professionals and decision-makers once again made Opti a central networking and orientation venue for the industry.<\/p>\n

At the same time, the trade fair proved to be a lively platform for innovations, new business models and practical solutions - supported by a close connection between the organizers and the industry. Opti combined the trade fair, community and marketplace into a single unit, creating the framework for an industry event that effectively brought together professional depth, personal encounters and international perspectives.<\/p>\n

Rodenstock and Zeiss also presented particularly beautiful, large and unusual stands at Opti. Both presentations were of a very high quality and attracted a lot of attention throughout - the crowds of visitors to both stands were correspondingly large.<\/p>\n

Voices of the Opti organizers<\/h3>\n

Cathleen Kabashi, Director Opti: \u00abOpti thrives on exchange and cooperation. In 2026, we once again felt how strong our community is and how important personal encounters, inspiration and practical content are for the industry. The mood was noticeably positive, optimistic and relaxed, and this is exactly what we are looking forward to with a view to Opti 2027. The desire for the future was particularly clear - also driven by the massive participation, commitment and identification of the next generation with their Opti.\u00bb<\/p>\n

Tobias Gr\u00f6ber, CEO of GHM Gesellschaft f\u00fcr Handwerksmessen mbH: \u00abOpti 2026 was dynamic, international and commercially relevant. It is a central meeting place for opticians and hearing acoustics. In short, this Opti is a very good starting point for the targeted further development of this event. In the coming months, we will work together with exhibitors and partners to sharpen the content of Opti and continuously expand both its international focus and the individual product areas - with the aim of further increasing the added value for visitors and exhibitors.\u00bb<\/p>\n

Highlights that hit the nerve of the industry<\/h3>\n

Opti Spheare - Hearing becomes visible<\/strong><\/p>\n

Represented at the Opti for the first time, the Opti Spheare immediately developed into a crowd-puller. Why? On the one hand, it was the new exhibitors from the field of hearing acoustics, and on the other hand, the enormous practical relevance that took place in the central area: Talks by and with owners who have successfully integrated hearing acoustics into their optical business were very convincing. There were also interactive sessions and open discussions on positioning, customer loyalty and new services. Interactive exchange formats between speakers and the interested audience offered concrete added value for everyday working life.<\/p>\n

Tomorrow Vision - Play smart. Move free.<\/strong><\/p>\n

For the second time, Tomorrow Vision, the joint platform of renowned contact lens manufacturers, provided strong impetus - this time on the subject of sport. Practical presentations and concrete application examples in combination with the products of the contact lens suppliers showed how lenses can optimally accompany customers who are active in sports. Emotional show acts, including rousing basketball dunk performances with artistic jump and throw combinations, attracted particular attention, impressively bringing the focus on sport to the area and making Tomorrow Vision a real experience.<\/p>\n

Opti Design Stage - the stage for design expertise and trends<\/strong><\/p>\n

The Opti Design Stage once again impressively underlined Opti's design expertise in 2026 and was the central meeting point for trends, brands and design. International impulses were provided by Selin Olmsted from New York with her Trend Forecast and the Opti Design Talks, in which experts from the DOZ provided practical insights into current design and market issues. At the same time, the Design Stage was the place where the frames for the Opti Frame Award were displayed for voting and where the Opti Frame Star Award, Opti Box Award and Opti Visionary audience prizes were awarded on Sunday.<\/p>\n

Focus on young talent, careers and self-employment<\/h3>\n

In 2026, Opti once again set a clear focus on up-and-coming talent and young entrepreneurs - a format in which the next generation, as the future of the industry, has worked intensively and which is unparalleled in terms of depth and breadth. Here is an excerpt from the activities on offer:<\/p>\n