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\"400 exhibitors on 44,000 square meters of exhibition space - that's an excellent forecast for the upcoming opti 2024,\" says opti Exhibition Director Cathleen Kabashi. \"Key players such as Zeiss, Hoya, CooperVision, Silhouette, Marcolin and many more are committed to the event and are actively shaping the trade fair program in line with our motto #weareopti.\" New highlights: \"Trendradar by opti\" and the \"opti Sustainability Award\".<\/span><\/p>\n After the enforced corona break, the protagonists are delighted to be back on board, here are a few voices of the big players Christoph Hinnenberg from Sales Management Zeiss, for example, is convinced by the international trade fair for ophthalmic optics and design: \"We at ZEISS are delighted to be back live at opti 2024. Virtual formats play a major role and have established themselves. But face-to-face meetings and direct exchanges with opticians are important and welcome right now.\" Tom Smits, Managing Director of Silhouette, continues: \"opti has always been THE industry event in Germany, it plays a very important role for us from a sales perspective and we have high expectations for 2024.\" And Johannes Zupfer, Managing Director of CooperVision: \"We are highly motivated and look forward to meeting people in person in Munich.\"<\/span><\/p>\n New areas, hubs and awards at opti 2024<\/strong><\/p>\n In four equally exciting halls, opti offers plenty of space for innovative products, start-ups and industry topics such as defining future trends, sustainability and promoting young talent. With these three topics, among others, opti has its finger on the pulse of the times. This is also reflected in the Myopia Hub, Sustainability Hub and Trend Hub areas at opti, where the \"Trend Radar by opti\" showcases forward-looking trends in the industry.<\/span><\/p>\n Several awards recognize outstanding projects and ideas with attractive prizes: For the first time, the opti Sustainability Award honors opticians with leading examples of sustainability in practice in the optical industry. In the fields of social, economic and ecological issues, the award is based on relevant company initiatives such as the design of business premises, approaches to avoiding microplastics, alternative energies, climate-neutral behavior, diversity and much more. The jury of renowned experts from IG Nachhaltigkeit will decide on the winners. Applicants can submit their projects to opti until November 15, 2023.<\/span><\/p>\n