Silhouette Group Academy: The innovative training and rewards program for opticians
The Silhouette Group Academy continues to establish itself as a central platform for professional development in ophthalmic optics. Following its successful launch in the USA in 2023 and in the UK in 2024, the innovative training and rewards program continues to roll out. With the new availability in German, opticians in Austria, Germany and Switzerland benefit from practical knowledge that contributes directly to business success.

The content is written by opticians for opticians and focuses on the knowledge that really counts in day-to-day work. Whether building customer confidence, deepening product knowledge or optimizing the design of the salesroom - the offer provides practical solutions that can be applied immediately.
The Academy combines flexible digital learning - available via app or computer - with practical training courses conducted by Silhouette specialists. It is aimed at all employees of Silhouette partner companies and offers tailor-made training for the various tasks in sales. This means that every team member receives exactly the support they need to be successful - from newcomers to experienced specialists.
Another focus is on learning together with colleagues. Courses developed in collaboration with business partners and a wide range of opportunities to share experiences within the app strengthen a lively community in which knowledge is shared and further developed. Interactive challenges, quizzes and competitions provide additional motivation and turn learning into an experience.
With its growing international presence and new availability in the German-speaking markets, the Silhouette Group Academy is setting new standards for contemporary training in ophthalmic optics - innovative, practical and collaborative.
Source: www.silhouette.com
