Kappa Eyewear & Sunwear Collection by Visibilia
Kappa, the traditional Turin-based brand of the BasicNet Group, is returning to the global eyewear and sunwear market with a new identity, a distinctive design and a clear, ambitious commercial strategy. Intensive planning and creative development has taken place over the past ten months in close collaboration with the Visibilia product and design team.
The collection is divided into three main segments, Casual, Streetwear and Sportive, which embody the brand's core values and dynamic vision. Each segment reflects Kappa's versatility and continuous growth, supported by careful image and brand management.
The stylistic focus is on acetate frames in classic Havana and black tones, as well as modern pastel shades and translucent versions. The design is based on modern retro shapes, complemented by a wide selection of metal models, including sporty versions with bold color accents. The result is a contemporary and authentic aesthetic with high marketability and great variety.
Thanks to Kappa's strong international presence in the sports and lifestyle sectors, the collection conveys a consistent and compelling message that underlines the brand's positioning. With over 40 optical models and more than 40 sunglasses, the range immediately stands out for its breadth, boldness and depth of variation.
All sunglasses are fitted with polarized lenses - a guarantee of quality - and also include models specially developed for the junior market.
The official market launch is planned for August 1, while the first international presentation will take place at Silmo 2025 in Paris.
Ralf Kmoch, Managing Director of Visibilia: "With an exciting brand philosophy, creative and market-oriented design consistently implemented by Visibilia, Kappa Eyewear will create new space and a high level of attention. Our selective distribution strategy, reliability and service will contribute to this with our great team. We are highly motivated and looking forward to the challenge."
Source: www.visibilia.com
