The Rodenstock success story continues
With the prestigious Top Opta Award (Czech Republic) in the category „Quality Vision for All Generations“ and the Belgoptic Award (Belgium) in the business category for „Innovation of the Year“, Rodenstock receives an unprecedented response for its innovative lens technology B.I.G. Exact Sensitive.
Having already won four international awards last year - the German Innovation Award (Germany), the Silmo d'Or (France), the Gold Medal of Grupa MTP (Poland) and the Optician Lens Awards (UK) - the success story of B.I.G. Exact Sensitive continues in 2026.
Innovation is the driving force behind Rodenstock's mission to redefine vision. With B.I.G. Exact Sensitive, Rodenstock is setting new standards in lens customization to offer eyeglass wearers a more natural and relaxed visual experience. In contrast to conventional lenses, which are developed for an „average eye“, B.I.G. Exact Sensitive lenses are manufactured using precise biometric data that is unique to each individual spectacle wearer. Thanks to the innovative measurement technology with the DNEye scanner and the use of advanced AI, Rodenstock can now determine both the individual biometrics of each eye and the personal perception of visual impressions of each spectacle wearer. This data flows directly into the production process, resulting in highly personalized lenses. The result is a significantly improved visual experience. Spectacle wearers benefit from smoother, more dynamic vision, improved reading flow and better spatial orientation in all situations. By taking visual sensitivity into account, vision is not only sharper, but also more comfortable and intuitive.
„We are very proud to have received so many prestigious awards from numerous European countries that recognize our innovative strength,“ says Catherine Stahl, Executive Vice President Marketing & Strategy at Rodenstock.
„This confirms once again that our pioneering technology is leading the way. Most lenses are made for an „average eye“. However, our eyes are anything but average. B.I.G. Exact Sensitive lenses, on the other hand, are as unique as a fingerprint. Manufactured on the basis of the individual biometric eye profile and the personal visual perception of the wearer, they offer vision that feels more natural than ever before. These awards are an incentive to continue pursuing our vision of providing everyone with the best vision in the future.“
With B.I.G. Exact Sensitive, Rodenstock underscores its commitment to innovation and to delivering truly individualized vision solutions that meet the changing needs of eyewear wearers worldwide.
Source: www.rodenstock.com
