See. Hear. Next. Opti shows what's coming
The slogan was unveiled this spring. Now, here are the three faces of the Opti. „See. Hear. Next.“ sums up what drives the Opti 2027: bold design, new connections, and ideas that don’t wait for tomorrow.
See., Hear., and Next. are more than just a slogan. They showcase what drives the industry: bold design, new connections, and forward-thinking ideas. The key visuals translate this into a visual world characterized by intimacy, contrast, and a touch of whimsy.
See. Design with Attitude
See. captures the essence of eyewear, fashion, and design. Two halls showcasing the Opti Design Stage, independent labels, and fresh trends: Eyewear does more than just correct vision. It’s about attitude, style, and making a statement.
Ilga Künzel, managing director of Luitpold Optik in Rosenheim, is the face of See.—competent, style-conscious, and right at the heart of the industry.
Listen. There's still more to come.
Hear. puts hearing care where it belongs: right at the heart of the business. At Opti Spheare, optical care and hearing care come together—creating new connections, new offerings, and real opportunities.
Michael Männing, managing director of Männing Hören Sehen Erleben GmbH in Wuppertal, embodies this very synergy—credible, entrepreneurial, and grounded in real-world experience.
Next. Not someday. Now.
Next. takes a look at smart eyewear, startups, new talent, and Tomorrow Vision. Technologies, ideas, and business opportunities come together—not just as a pipe dream, but live at Opti. Anastasia Klaus, a master optician from Hör + Seh Studio in Butzbach, embodies curiosity, a spirit of innovation, and a generation that’s rethinking the industry.
See. Hear. Next. Because the future requires a clear vision, an open mind, and the courage to take the next step
„Three authentic voices from the industry, three perspectives, one mindset: moving forward,“ says Cathleen Kabashi, Director of Opti. „See. showcases design excellence. Hear. brings together what belongs together. And Next. doesn’t wait for the future—it creates it. That’s exactly why the international community is coming together in Munich. We also have something special in store for the traditionally tech-savvy DACH market—more on that soon.“
With these three key visuals, the Opti campaign is now moving into the next phase—on Opti’s digital channels. From January 29 to 31, 2027, the motto in Munich will be: see, hear, think ahead.
Source: www.opti.de
