Opti announces „the next“ in the industry for 2027
Opti is opening a new chapter with a view to 2027 - both conceptually and communicatively. With a new visual world, enhanced key visuals and the campaign claim See. Hear. Next. campaign claim, the international trade fair for optics & design is consistently looking to the future.
In recent years, Opti has established itself as a central meeting place for the industry - for people, their self-image and their cohesion. In 2027, Opti will take the next step and expand this community into a platform that not only reflects the future, but actively shapes it.
The new claim See. Hear. Next. gets to the heart of this development.
- stands for precision, perspectives and the world of vision.
- expands the focus to include hearing acoustics - and underlines how closely the two areas are growing together.
- marks the next stage in the development of the industry - from technical and aesthetic developments to the next generation of the industry.
Topics such as design trends, smart eyewear, technological innovations and the stronger combination of optics and acoustics show where the market is heading. Opti thus becomes the place where these developments can be experienced in concrete terms - with a clear focus on relevance for your own business.
„We want every visitor to get the most out of three days at Opti,“ says Cathleen Kabashi, Director Opti. „With See. Hear. Next. we provide orientation and whet the appetite for what's coming next - technologically, in design and, of course, in terms of the people in the industry. At the same time, Opti sketches, draws and designs the future of our industry - concretely, tangibly and in direct exchange.“
Curated content, new formats and digital offerings are designed to support the community in tapping into topics, contacts and opportunities in a targeted manner.
The new campaign will be rolled out gradually over the coming months. The first glimpses whet the appetite for what will be visible next at Opti.
From January 29-31, 2027, Munich will once again be the international meeting place for the industry.
Source: www.opti.de
