HOF 2025: The Swiss eyewear industry meeting enters the next round
The Hall of Frames (HOF) will take place again on September 14, 2025 at the Swiss Museum of Transport in Lucerne. Around 40 national and international eyewear brands have already confirmed their participation - a clear signal of the relevance of this table-top trade fair within the independent eyewear industry in Switzerland.
They include well-known labels such as Ørgreen, Rolf, FEB31st, Moscot NYC, Paul & Joe, Woodys, Einstoffen and Nirvan Javan - as well as newcomers with a strong character and exciting niche brands. The spectrum ranges from sustainable design and technical innovation to colorful eccentricity. Marcus Marienfeld and Wollenweber Hornlinie, whose collections set the tone in the high-end segment - be it with exclusive materials or masterful craftsmanship - show luxury in its most beautiful form. Pontet Eyewear, an exciting newcomer from France, also enriches this year's line-up.
Nathanaël Wenger, founder and organizer of HOF, is delighted with the strong response: "The Hall of Frames is more than just a trade fair - it is a statement for independent ophthalmic optics. The large number of early registered brands shows that our industry is lively, creative and ready for new impulses."
HOF offers opticians and eyewear designers an uncomplicated, informal setting in which to exchange ideas, discover new collections and maintain personal contacts. The Lucerne Museum of Transport remains the ideal venue - central, inspiring and rated top marks by participants.
The Hall of Frames 2025 is once again supported by Nikon as the main partner. The partner companies Dynoptic, Beck Optikhandel, Studio Arenas and Contedi are also making an important contribution to the success of the HOF with their innovative strength and industry expertise.
The current line-up (as of the beginning of May):
Black Icon - Bollé - Brett - Carven - Catch London - Centrostyle Active - Coblens - Colibris - Didier Voirol - Einstoffen - Eleven Paris - FEB31ST - Feller - Headrix - Jooly - Look - Marcus Mariendfeld - McSwisseyewear - Milo & Me - Morel - Morgan Davies - MD1888 - Moscot NYC - New York Yankees - Nine Eyewear - Nirvan Javan - Oxibis - Ørgreen - Paul&Joe - Pontet Eyewear - Popcorn - Reykjavik Eyes - Rolf - Serengeti - Snob Milano - Tom Davies - Wollenweber Hornlinie - Woodys - You Mawo.
Source and further information: www.hallofframes.ch / contact@hallofframes.ch
