ACUVUE OASYS MAX 1-Day - the "must-have" for the contact lens business

ACUVUE OASYS MAX 1-Day from Johnson & Johnson Vision was developed to meet precisely these requirements: with exceptional wearing comfort until the end of the day and visual quality in all light conditions. In addition to the spherical version, the ACUVUE OASYS MAX 1-Day MULTIFOCAL is also available as a multifocal lens. Do the daily disposable lenses meet these requirements? Bernhard Schaub and Judith Seidel (pictured), owners of Peter & Bosshard Optik in Zurich, report on their experiences.

Customer summary: "Incomparable - simply the best"

"An excellent contact lens with high optical added value: ACUVUE OASYS MAX 1-Day is a real milestone and is our first choice for contact lens fitting." Bernhard Schaub draws this conclusion from his first experiences with the new premium lenses from Johnson & Johnson Vision. "90 percent of our customers who tried the spherical or multifocal version were so impressed that they ultimately opted for the 'MAX'."

"We are trying to switch customers who wear other ACUVUE OASYS lenses to ACUVUE OASYS MAX 1-Day. We have been extremely successful with this," says Schaub. Even customers who have been wearing contact lenses for many years and are very satisfied have noticed a significant improvement with the new daily disposable lenses. One regular customer of the traditional Zurich optician's store, who has been a convinced contact lens wearer for 35 years, summed up his enthusiasm: "Incomparable - simply the best!"

Plus points: Spontaneous compatibility and end-of-day comfort

What convinced Bernhard Schaub's customers the most? The high level of spontaneous tolerance, the 20 percent reduction in stray light thanks to the OptiBlue Light filter and the end-of-day comfort. Even long-term wearers who wore ACUVUE OASYS MAX 1-Day for 15 hours or longer found them just as pleasant and comfortable in the evening as in the morning. Many had the feeling of not wearing lenses at all - even late in the evening. "This is probably made possible by the fact that the eyelid glides over the lens even more relaxed and effortlessly than with other contact lenses and there is less friction. This is what makes the ACUVUE OASYS MAX 1-Day such a special comfort experience - and a real premium lens," says Bernhard Schaub. "This is where the TearStable technology and the outstanding silicone hydrogel material really come into their own." The new technology ensures optimized distribution of the wetting agent and therefore longer-lasting stability of the tear film. In addition, the innovative daily disposable lenses are easy to adjust, even in the multifocal version.

ACUVUE OASYS MAX 1-Day opens up new business opportunities

"ACUVUE OASYS MAX 1-Day is a must-have for us: because of the clear product benefits and because it opens up many new business opportunities for us," emphasizes Judith Seidel. "It is ideal for open-end wearers and for people who work a lot in front of a screen and frequently use digital devices. We can optimally supply customers with pronounced dry eye symptoms. And we were even able to convince potential drop-out customers to continue wearing contact lenses."

Peter & Bosshard Optik generates around 40 percent of its sales with contact lenses, and the trend is rising. Daily disposable lenses account for 60 percent of contact lens sales. The proportion of multifocal contact lenses is currently lower, but is set to increase further. Among other things, the team recommends multifocal lenses to customers between the ages of 45 and 50 wherever possible. ACUVUE OASYS MAX 1-Day MULTIFOCAL could prove to be an effective door opener here with its convincing visual quality and pleasant comfort experience.

Convincing: spectacle fans become contact lens wearers

In order to expand the contact lens business and benefit more from dual sales, Bernhard Schaub and Judith Seidel generally offer contact lenses to all customers and encourage them to try them out. They put contact lenses on people who wear glasses and recommend additional contact lenses for sports or a special hobby. "In this way, we have already convinced quite a few customers who actually came to us to buy glasses to try contact lenses," says Bernhard Schaub.

The secret of her success: "We advise with joy and emotion," emphasizes Judith Seidel. "Because contact lenses are not sold by parameters, but by emotions. This is exactly what ACUVUE OASYS MAX 1-Day does very well. It is an innovative product that we offer our customers with enthusiasm. And it gives us many new approaches to appeal to potential customers with storytelling on both a rational and emotional level."

"The product speaks for itself," says Bernhard Schaub. "ACUVUE OASYS MAX 1-Day has enormous potential on the market. Not only new customers, but also existing contact lens wearers will choose ACUVUE OASYS MAX 1-Day thanks to its many advantages."

Combination of innovative technologies

ACUVUE OASYS MAX 1-Day offers an unprecedented combination of two new technologies4:

• The TearStable technology ensures longer-lasting stability of the tear film and therefore exceptional wearing comfort.
• The Optiblue Light Filter reduces stray light by 20 percent, improving visual quality and comfort.

ACUVUE OASYS MAX 1-Day MULTIFOCAL complements the interaction with pupil-oriented design. This optimizes 100 percent of the parameters for varying pupil sizes depending on age and refractive error. This means that presbyopic customers also benefit from sharp, clear vision at any distance and in all light conditions, as well as a high level of end-of-day comfort.

Judith Seidel and Beni Schaub, Managing Directors of Peter & Bosshardt Optik in Zurich