GMAC offers opticians a free myopia education toolkit

The GMAC Myopia Awareness Toolkit was originally launched during Myopia Awareness Week 2025 and now includes ten key resources - with more to come. The new toolkit offers practical, ready-to-use materials to educate families and support counseling sessions, all available for free at myopiaawareness.org/toolkit can be downloaded.

• Myopia management at home (PDF)
• The benefits of playing outdoors (infographic)
• Declaration of consent for the treatment of myopia (form)
• Risk assessment for myopia (PDF & infographic)
• Why myopia management is important (brochure)
• Education about myopia and treatment options (social media)
• Understanding risk factors for myopia (social media)
• Set for Myopia Awareness Week (e-mail & social media)
• Modifiable e-mail templates (e-mail)
• Monthly series on myopia education (social media)

Wes Hamilton, Chair of the Global Myopia Awareness Coalition Marketing Committee and Senior Global Brand Manager - Myopia Management, CooperVision says: „Every conversation sparked by this toolkit has the potential to change a child's future. It is a powerful demonstration of what is possible when industry and professional organizations come together for a common goal. By equipping optometrists with effective, accessible materials, we are helping to establish myopia management as a global standard of care - that's a legacy we can all be proud of.”

„This initiative reflects our shared commitment to raising awareness of myopia globally, and we are just getting started. By supporting optometrists and associations with clear, practical tools, we are helping them have more effective conversations that empower families to better understand and manage myopia, ultimately leading to improved vision for children worldwide,“ said Olga Prenat, Chair of the Global Myopia Awareness Coalition and Global Head of Medical and Professional Affairs, EssilorLuxottica.

In addition to this toolkit, the GMAC publishes videos on social media introducing the members of the Board and Advisory Council and showcasing the global reach, diversity and expertise of the initiative. In these videos, they describe why they joined GMAC and the role they believe GMAC can play in promoting myopia awareness worldwide.

GMAC is currently running a pilot project to increase the visibility and local use of the materials, providing co-branded versions to selected member associations. GMAC plans to replicate this approach globally to raise awareness of myopia in all countries and in many languages.

Source and further information on the Global Myopia Awareness Coalition at myopiaawareness.org