Rodenstock wins the German Innovation Award 2025
Rodenstock stands for the latest innovations in the field of ophthalmic lenses. This is why the ophthalmic lens expert was honored this year with the German Innovation Award 2025 in the category "Excellence in Business to Consumer" for Medical Health for its new product B.I.G. Exact Sensitive.
Innovation is more than just a buzzword - it is the key to solving the challenges of our time. The German Innovation Award honors products, technologies and services that break new, innovative ground and offer solutions that stand out due to their added value for users. The initiator of the award is the German Design Council, which was founded by the German Bundestag in 1953 and is now regarded as the world's leading competence center for communication and knowledge transfer in the fields of design, brand and innovation.
The top-class jury is made up of independent, interdisciplinary experts from technology, digitalization, science and institutions and presents the "Winner" awards in each category for innovations that advance the respective industry through their originality, implementation and effectiveness. They evaluate the submissions according to the criteria of level of innovation, user benefit and cost-effectiveness.
Rodenstock has received an award for the latest generation of its biometric ophthalmic lens, which takes into account both the biometry of the eye and the personal perception of visual impressions of the individual spectacle wearer. With B.I.G. Exact Sensitive, spectacle wearers benefit from smoother, more dynamic vision, improved reading flow and better orientation.
"We are delighted to have received the German Innovation Award, which recognizes our innovative strength. It enables us and our partner opticians to raise awareness of the topic of biometric vision among spectacle wearers," says Sara Sydow, Director Marketing DACH at Rodenstock.
"With this award, we are making our latest innovation and the pioneering technology with which B.I.G. Exact Sensitive offers spectacle wearers an even more natural visual experience much more visible. For us, this is a further step towards our vision - to provide everyone with the best vision," explains Dr. Dietmar Uttenweiler, Executive Vice President Innovation at Rodenstock.
Source: www.rodenstock.com
