VIU Presents: The Outdoor Collection
Functional outdoor eyewear offers maximum protection, but often looks too technical. Stylish sunglasses are great for everyday urban life, but they quickly reach their limits in demanding conditions.
With The Alpine, The Alpine RX, and The Rover, the brand now brings together the best of both worlds: Under the guiding principle of “Seamless Transition,” VIU presents a new generation of outdoor eyewear—designed for a seamless transition between performance and everyday life, between trails and pavement. For people who don’t want to choose between function and aesthetics.
Aesthetic Freedom. Everywhere.
Manufactured using a high-precision 3D printing process with PA12, the models combine exceptional lightness, high durability, and a progressive design language. The technical construction is not an end in itself, but rather serves as a form of creative expression. The Base Lens with an 85 % tint effectively reduces glare, while the distinctive, 3D-printed side hoods offer additional protection against side sunlight. At the same time, they define the collection’s unmistakable silhouette.
Made to perform. Designed for transitions.
The Side Hoods are the functional and design centerpiece of the collection. In alpine terrain, they enhance protection and improve visual clarity. In urban settings, they become an architectural design feature.
The result is eyewear that effortlessly combines technical performance with precise design—created for people who don't want to have to choose between function and aesthetics.
It stays with you.
An integrated nylon cord keeps the glasses within easy reach at all times, making them an essential companion—both on the trail and in everyday life. Function becomes part of the design, and design becomes part of everyday use.
Precision, without compromise.
The Alpine RX is available in both sunglass and prescription versions and combines state-of-the-art optics with the same progressive frame design. As a result, it offers uncompromising visual precision—regardless of the environment.
The Collection
The new outdoor collection includes:
- The Alpine
- The Alpine RX (available as sunglasses and prescription glasses)
- The Rover
Available in the following colors:
- Moss Grey with Silver Mirror Lens
- Black with Red Mirror Lens
The new outdoor collection has been available since August 13, 2026, in all VIU stores and at shopviu.com available.
Prices
Sun – €225 / 275 CHF The Alpine RX Optical (without prescription lenses): €200 / 245 CHF
Source: www.shopviu.com
