New building presents «Solar Orange»
Under the umbrella of the I am human / I am nature campaign, Neubau continues to explore the dialog between man and nature - between what we create and what shapes us in return. Neubau sees contrasts as a driving force: calm and expressive, structured and free, thoughtful and courageous.
Chapter 3 - I am calm / I am wild
A touch of wildness - bestsellers become eye-catchers. With a new, expressive color, Neubau gives its absolute bestseller frames fresh emotional energy. These updates bring joy to the display, attract attention at the point of sale and appeal to wearers who are looking for both the tried and tested and a touch of rebellion.
„Color has always been one of the strongest means of expression,“ says Visual Manager Eva Pohn. „Solar Orange brings dynamic energy to our calm, architectural design language - and reminds us that balance doesn't mean restraint, but knowing when to give space to your wild side.“
With the color update, Neubau translates calm design and bold expression into striking models. Solar Orange is more than just a statement - it stands for energy and optimism, radiating warmth and self-confidence.
Color creates attention
In addition, the bright orange sets strong accents on presentation walls and in shop windows - it attracts the eye, creates contrasts and revitalizes the surroundings with new energy. A great way to give the point of sale new impetus and reach regular customers with a fresh, contemporary mood.
For wearers, the collection combines self-confidence with lightness - proven shapes now come in a color tone that is expressive, positive and unmistakably modern.
Campaign images tell a story
The imagery for I am calm / I am wild was created on the rugged coast of Norway - between untamed nature and human creation. The contrast between rugged rocks and the sculptural lines of Under, Europe's first underwater restaurant, reflects the spirit of this collection.
Details
Optical models: T191 Sam, T194 Judit, T195 Sophie, T107/T139 Finn, T177 Anouk, T186 Caleb
Sunglasses: T708 Jana, T682 Eugen II, T673 Charlie
Material: NPX & NPX/Steel
Source: www.silhouette.com
