The "Ray-Ban Meta Moments" inspire customers
Optik Oberländer celebrated the "Ray-Ban Meta Moments" with an eye-catching event in Cologne together with customers and EssilorLuxottica. The focus: Ray-Ban Meta Smart Glasses - glasses that combine iconic design with intelligent technology. Interactive experience elements, a customized POS concept and an accompanying marketing campaign bring the topic of smart glasses to life for end customers - and transform the store into a stage for innovation.
EssilorLuxottica is providing comprehensive support for the format with an exclusive event kit that includes high-quality materials for the sales floor, a social media package and newsletter templates. The materials include three mirror columns with a demo tool, products and POS material as well as four interactive stations to explain the functions of the Ray-Ban Meta in a fun way. Participating opticians also benefit from trained sales advisors who playfully explain the functions of the smart glasses at four interactive stations.
Experience smart glasses live - directly in the store
The "Ray-Ban Meta Moments" invite customers to take part and try things out - such as the photo challenge with Polaroid printing, the translation function via loudspeaker or the real-time knowledge check via voice command. The event is complemented by a free rental service with a matching competition, where interested parties can test the smart glasses. Anyone who chooses a Ray-Ban Meta during the campaign period will also receive a high-quality power bank as a gift.
"The 'Ray-Ban Meta Moments' were a complete success"
The "Ray-Ban Meta Moments" were met with great enthusiasm by the end customers - and by the team at Optik Oberländer. "The Ray-Ban Meta is a stylish fashion product with real added value - the voice control shows that the future has already begun," says Managing Director Armin Vogel. "At the same time, smart glasses offer all the classic benefits of glasses: sun protection, self-tinting lenses and prescription lenses. In future, they will become an integral part of everyday life, and not only young technology fans will benefit, but also cosmopolitan people over 50. To make this a success, we are focusing on visibility in the shop window, test stations in the store and a clear social media presence - sales only work if employees are convinced. The campaign itself was perfectly timed and showed how we can offer our customers a special shopping experience through events."
Get started in your own business now
Opticians who are interested in the "Ray-Ban Meta Moments" or other eye-catching activation measures can count on the individual support of EssilorLuxottica. Various concepts can be implemented depending on the location and possibilities in the store. The relevant EssilorLuxottica contact person will be happy to provide further information and personal advice.
Source: www.essilorluxottica.com
