Mountain biking and e-mountain biking are about going over hill and dale. What athletes need here is equipment that delivers what it promises. To achieve this, the best technologies were combined with years of experience in the development of sports eyewear in the Linz production facility and have now been united in one product with the pathline pro.

New Sweat Bar

The new Sweat Bar protects the eyes from the sun as well as from dust and sweat. The improved fit and the option to adjust the goggle angle with the tri.fit function make it an absolute must-have in terms of fit. The adaptive ventilation system significantly improves air circulation so that vision remains clear at all times, even when the athlete is pushing their limits. The new Lens Lock System also impresses with its innovative tilting mechanism, which makes it much easier to change lenses. The interchangeable lenses are available in 14 different filter colors, all of which can be optically glazed directly.

The frame itself and the look have also been refined. The new model is available in two different versions. The evil eye pathline.f pro is optimized for rounder face shapes. The features and design of these sports glasses will appeal to a wider target group. A unique scale structure at the end of the temples ensures a secure and non-slip grip - no matter how steep the route.

pathline pro makes athletes look better

And off the trail? The sweat bar can be removed in seconds. The new eye-catcher is an embossed logo application. This turns the multifunctional sports glasses into a lifestyle accessory. Because we all want to look good on the podium, evil eye scores twice in terms of looks. Firstly, because of the new design, and secondly, because only the best performance puts us on the podium. To achieve this, evil eye has developed the patented Light Stabilization Technology (LST)®, which makes evil eye filters unique. Because no two days are the same and no two trails are the same, the pathline pro is available with 14 different filter colors. LST® enhances the contrasts so that mountain bikers and downhillers immediately recognize every root and every bump. Trails in the forest become child's play, as the filter technology harmonizes rapid changes in light and shade. Even on open trails, glaring sunlight is dimmed. And those who stick to their training plan whatever the weather will love the new Lens Lock System. This makes it even easier to change the lenses in seconds and adapt them to the light conditions. All filter colors can also be adjusted to the individual prescription. This turns the sports glasses into optical glasses and nothing stands in the way of your personal best time.

First choice of the world champions

The pathline pro is in the starting blocks to inspire the sports world. This year's e-mountainbike cross-country world champion Joris Ryf has already impressed on the trails. Together with Nicole Göldi, E-MTB World Champion 2021 and 2022, the two Swiss luminaries are the faces behind pathline pro and underline the top quality and state-of-the-art technology of the sports glasses.

Sustainability and production made in Austria

Impacts, dirt, sweat, falling rocks: when mountain biking, sports equipment is exposed to extreme loads. No problem for the pathline pro. If something does break, each part of the goggles can be reordered individually if required. All individual parts are manufactured entirely at the production site in Linz. With "Made in Austria" and the option to customize the glasses at any time, evil eye guarantees long-lasting quality.

The pathline pro and pathline.f pro have been available from partner opticians, sports retailers and the online store at evileye.com since January 2024. Athletes can choose between two different sizes, a total of 12 new frame colors (matt and metallic) and 14 different lens colors.

Interested parties can read all the details of the 6-year study in the journal "Ophthalmic and Physiological Optics". The peer review "Six-Year Cumulative Treatment Efficacy of a Dual Focus Myopia Control Contact Lens" published there by the UK College of Optometrists is also freely accessible at https://doi.org/10.1111/opo.13240.

CooperVision has also published a video interview with two co-authors of the study on the Myopia Profile platform. In it, Paul Giffort and Kate Gifford from Myopia Profile discuss the effectiveness of MiSight with CooperVision's research and development managers, Arthur Bradley and Paul Chamberlain 1 day based on the study results. "Our study answers pressing questions from contact lens specialists about the long-term effectiveness of myopia management with MiSight 1 day," explains Chamberlain. "The study results clearly show that the disposable contact lens slows the progression of myopia. The detailed multi-center study design and the long study period of six years underpin the significance of the study. The publication shows contact lens specialists worldwide an evidence-based approach to halt the progression of increasing myopia in children".

The work shows that earlier myopia progression, emmetropic eye length growth and analysis methods for slowing progression can also be used to assess the effectiveness of myopia management. This is an important finding, as the age of the affected children means that a control group must be omitted for ethical reasons.

MiSight 1 day one-day contact lenses slowed eye growth to less than half of the growth observed in short-sighted children without MiSight 1 day. The eye growth of the children with the corrective lens thus corresponded to the normal growth rates of children without visual impairment. The research results also showed that the probability of eye growth of more than 0.3 millimeters within one to three years decreases by 95 percent in myopic children aged 8 to 12 years.

The study shows that short-sighted children should be fitted with MiSight 1 day as early as possible. The earlier they start wearing the corrective lens, the better the progression of myopia can be halted. In the long term, this can lead to

• no need for costly vision correction later on.
• the visual defect does not deteriorate further between check-ups.
• the development and education of children is not impaired by myopia.
• the children do not suffer from serious eye diseases later on.

MiSight 1 day from CooperVision, which is now available in more than 30 countries, is the first and only soft contact lens approved by the US Food and Drug Administration (FDA) for the correction of myopia and slowing the progression of myopia in children aged eight to twelve years. It is also the first soft contact lens approved by the Chinese NMPA with an indication to slow the progression of myopia in children aged eight to twelve at the start of treatment with a refraction of -0.75 diopters to -4.00 diopters and an astigmatism of 0.75 diopters. The MiSight 1 day is also CE-marked.

CooperVision also offers a range of orthokeratology contact lenses and ophthalmic lenses with Diffusion Optics Technology™ for myopia management.

The Plein Sport Eyewear collection is characterized by a style and positioning that underlines the unique and independent DNA of the activewear brand. A DNA of innovation and cutting-edge design that is the result of intensive development work, exceptional technical expertise and uncompromising quality.

"We are delighted to expand our partnership with the Philipp Plein Group. Plein Sport is an innovative new generation activewear brand and a great opportunity to strengthen the men's segment in our portfolio. And we are extremely pleased with this new license agreement, which confirms the great success of our collaboration with Philipp Plein and the mutual trust we have built up. Our collaboration is very successful and has great potential for growth," says Michele Aracri, Managing Director of De Rigo Vision.

Philipp Plein, CEO of the Philipp Plein Group, adds: "The collaboration with the international De Rigo Group, whose expertise and know-how in this product category has translated and transferred the standards of all our brands very well, makes me proud and satisfied. Plein Sport is a very ambitious project and the product fully meets the technical and aesthetic requirements of the brand and the market". The Plein Sport Eyewear collection has been available in the brand's boutiques since September 2023, and from January 2024 the collection will be distributed worldwide through De Rigo's distribution network.

The SSP001 model

The Plein Sport Tiger Frame, the first sunglasses in the Plein Sport collection worldwide, is an enveloping athleisure-style model for a decisive and bold look. The semi-rimless front piece has an injected acetate profile that extends to the strong temples, characterized by the iconic detail of the three-dimensional scratch mark. The ZEISS lens with multi-layered effect is personalized by the symbol of the tiger's tooth.

Inspired by an appreciation of light and color, Maui Jim's focus on innovation finds its highest expression in prescription technology and proprietary PolarizedPlus2 technology integrated into each lens to protect the eyes from harmful UV rays and enhance the wearer's visual experience.
PolarizedPlus2 consists of several layers of coating: A high-efficiency polarizing film that eliminates glare, color-enhancing technology for exceptional color and clarity, a scratch-resistant Clearshell coating for improved performance and durability, a water and oil repellent treatment that repels water and grease to keep lenses clean, an anti-reflective coating on the back that neutralizes glare from behind, and a treatment on the front that reduces light transmission while providing an appealing aesthetic.

The Ekahi collection was designed with elements associated with Maui Jim's identity. These elements are the Wavy Pattern, which evokes the ebb and flow of the ocean or the peaks and valleys of the island, the Hawaiian Native Pattern, which is inspired by the complex geometric patterns of traditional Hawaiian textiles, and the Slash, which is inspired by the dynamism of the Maui Jim logo. As a tribute to Maui Jim's roots, each model in the Ekahi collection bears a Hawaiian name.

The collection consists of three main segments: MauiPure, MauiBrilliant and SuperThin Glass, each named after a specific lens material. Thanks to their specific properties, the brand's models are perfect for outdoor sports and outdoor lifestyle. They appeal to different tastes and target groups, from experienced athletes and adventure seekers to the young, trendy Generation Z.
The MauiPure segment, which in turn is divided into Icon Pure and Entry Pure, is particularly appreciated by outdoor enthusiasts who are looking for cool, sporty and active shapes for outdoor life and adventures.

The rimless Icon Pure goggles bear the unmistakable visual codes of Maui Jim such as the wavy pattern and the slash. The slash on the temple tips and retro-inspired details such as the raised Maui Jim logo from the 80s can also be found on the Entry Pure.

The Titan Sun Flight Crew 2024 consists of five new members. NASH is a sporty aviator frame with a double bridge and athletic lines. AVIOR is a classic masculine shape for C-suite performers. ADARA is a stylish and feminine silhouette with a wide, timeless look. CALEUM unisex eyewear is characterized by its modern cut, is fashionable and slightly oversized. And finally, the professional unisex glasses FELIS is an aviator-style model that embodies the typical Silhouette style.

The optimized frame consists of a pressed titanium wedge that merges smoothly into the flex zone to allow better access. The temples have ultra-precise flex zones and pressure points. They therefore provide the best wearing comfort around the clock. The nose bridge is 20 percent thinner and more delicate, creating the most aesthetic look ever seen in Titan Minimal Art.

Although the Titan Minimal Art will always be known for its groundbreaking design without screws and hinges, the new collection with its hyper-flexible temples makes a technological quantum leap that defies all earthly logic. Silhouette has invested as much time and energy into the lasting comfort and durability of the product as one would expect for a space expedition into new territory. "We have combined the best features of the Titan Minimal Art Sun from the past 25 years with technical upgrades in design and premium materials," summarizes Michael Schmied. He is CMO of the Silhouette Group and grandson of the company founders.

Maui Jim, the premium sunglasses brand with PolarizedPlus2 lens technology, and Red Bull are both known for their commitment and pursuit of excellence. The joint journey of the two brands focuses not only on excellence, but also on a unique style.

The partnership combines the precision and clarity of Maui Jim's high performance sunglasses with the impulsive energy and excitement of Red Bull's world of extreme sports and entertainment. Various immersive events and exciting projects are planned that will provide a great experience.

Special attention is paid to the diverse worlds of skateboarding and water sports. Enthusiasts can look forward to exciting events that represent a symbiosis of sport, adventure and eyewear innovation. Adrenaline-filled moments and unique experiences await fans at these joint events, which appeal to both experienced athletes and passionate fans alike.

The collaboration between Maui Jim and Red Bull is more than just a partnership: it is an immersive encounter that invites everyone to experience the unique synergy between the two brands. At its heart is the extraordinary blend of style, innovation and adventure that inevitably links sport with the world of sunglasses. Together, the limits of what is possible are redefined.

About Maui Jim and Red Bull

Maui Jim sunglasses were born on the beaches of Maui to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the fastest growing premium sunglasses brand in the world and is sold in over 100 countries.

Maui Jim is known for its unparalleled "Aloha Spirit", customer service and advanced PolarizedPlus2 lens technology. All Maui Jim sunglasses completely block harmful UV rays and eliminate glare by enhancing and intensifying color, clarity and detail. Maui Jim sunglasses have been awarded the Seal of Recommendation by the Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin. In 2022, Maui Jim became part of Kering Eyewear, which is part of the global luxury group Kering.

Red Bull is a global energy drink brand that has become synonymous with pushing the boundaries of human achievement and adventure. Red Bull has established itself as a major player in extreme sports, music and entertainment, inspiring millions of people to "give wings" to their dreams.

The preliminary figures for the 2023 financial year show that the Fielmann Group's external sales in 2023, including VAT and changes in inventories, rose by around 12% to EUR 2.27 billion (previous year: EUR 2.03 billion). Group sales also grew by 12 per cent to 1.97 billion euros (previous year: 1.76 billion euros). These figures are in line with the forecast communicated in September and confirmed in November.

Growth in the existing markets

According to Fielmann, this positive development was driven by strong organic growth in the existing markets (+8% year-on-year) and additional growth through acquisitions (+4%). Investments in digitalization and internationalization boosted the disproportionate growth of the digital sales channels (+17% year-on-year), which generated external sales of over EUR 100 million for the first time (5% of the Group's total sales). The international markets continued their strong growth and achieved the largest share of total sales to date in Q4/2023 at 35%, an increase of 14 percentage points compared to 2018 - the starting point for Vision 2025.

Profitability improved

In financial year 2023, the Fielmann Group significantly improved its profitability and increased its EBITDA margin by a whole percentage point: based on preliminary figures, EBITDA is expected to reach around EUR 410 million (+21%, previous year: EUR 340 million), while EBT will amount to around EUR 193 million (+20%, previous year: EUR 161 million). This positive development is mainly due to increased sales of varifocals, the cost-cutting program and lower marketing expenses than in the previous year.

Increase in the dividend

In view of the Fielmann Group's positive business performance, the Management Board and Supervisory Board will recommend an increased dividend of EUR 1 per share for the 2023 financial year (previous year: EUR 0.75) at the Annual General Meeting on July 11, 2024. The dividend yield, based on the year-end share price, amounts to 2.0%. The distribution amounts to 84 million (previous year: 63 million).

Outlook

In the fourth quarter of 2023 and early 2024, most markets were characterized by subdued consumer sentiment. In Germany, reduced growth forecasts reduced the propensity to buy. Despite these challenges, particularly in its home market, Fielmann remains optimistic that the Group will be able to further expand its market position in 2024 in view of the market share gains in the past financial year. Additional growth opportunities are seen in Eastern Europe, Spain and the USA. The consistent implementation of the cost-cutting program confident that profitability can also be further improved.

Model VB669S
These rectangular sunglasses made from high-quality acetate create a feminine yet bold look. The wide, tapered temples are embellished with a metal detail reminiscent of the iconic VB Chain bag. The model, which is shown in black in the spring/summer 24 advertising campaign, is also available in black-yellow-havana, white and blonde-striped-havana.

Model VB673S
These oversized sunglasses with rounded edges and a VB-Chain-inspired embellishment on the temples are a modern interpretation of Shield sunglasses. They were featured in the Spring/Summer 24 advertising campaign in black/silver and are also available in black and tortoiseshell.

Model VB677S
These bold glasses made from high-quality acetate were worn for the first time on the catwalk by supermodel Kendall Jenner. The fashionable model, inspired by the VB leather collection, features the new B Buckle logo on the wide temples and is available with dark or clear lenses. It was shown in the advertising campaign for Spring/Summer 24 in the color Black Clear and is also available in the colors Black, Brown Horn, Transparent Green and Crystal Clear.

Model VB2134
This minimalist optical frame made of metal and injection-molded plastic is part of the V-Line concept and embodies the essence of VB through the elegant and subtle retro lines of its square silhouette. The feminine and lightweight frame is presented in silver in the spring/summer advertising campaign, but is also available in shimmering amber gold and gold versions.

The L.12.12 Trim models, which owe their name to the unmistakable Lacoste Piqu© pattern that can be seen on the core wires visible through the temples, embody the house's unmistakable positioning as French Fashion Sport. New shapes, summery, transparent colors. The core wire visible through the transparent temples features the Piqu© pattern and the tone-on-tone crocodile logo in a metallic look underlines the brand identity.

The transparent, injection-molded frame of the new Sunglasses L6023S / L.12.12 Trim with its soft, rectangular front can be recognized by the small Piqu© logo on the temple ends, which is repeated in the metal plaque on the inside of the temples. The model is presented in beige in the advertising campaign and is also available in gray, brick, khaki and brown.

The transparent framework of the new L.12.12 Trim sunglasses L6024S made of injection-molded plastic has an oval front and is characterized by the Petit Piqu© logo on the temple ends, which is repeated in the metal plaque on the inside of the temples. The sunglasses, which are presented in rose in the advertising campaign, are also available in gray, brown, beige and azure blue.

The new optical version L2944 / L.12.12 Trim has a teacup front and can be recognized by the Petit Piqu© logo on the temple ends and the metal plaque on the inside of the temples. This optical frame appears in the advertising campaign in rose, but is also available in gray, azure blue and brown.

About Lacoste

Since the creation of the first polo in 1933, Lacoste has drawn on its authentic sporting heritage to bring optimism and elegance to the world with a unique and original lifestyle for women, men and children. At the intersection of sport and fashion, Lacoste sets us free, brings movement into our lives and gives us the opportunity to express ourselves. In every collection, in every line, the timeless elegance of Lacoste is captured through a combination of creativity and classicism. Since its inception, the aura of the crocodile has grown in strength with each generation that has worn it, becoming a symbol that transcends style.

A growing number of presbyopic people need good vision solutions. Menicon is working to develop products that meet the needs of presbyopes and contact lens specialists for optimal solutions. With the addition of a multifocal toric version to the Miru 1month Menicon silicone hydrogel monthly lens family, Menicon is responding to the need of many wearers for progressive vision correction with contact lenses even in the presence of astigmatism. The new product will be available in D-A-CH from February 2024.

The new Menicon Niji silicone hydrogel family. The extensive range of these semi-individual monthly disposable lenses goes far beyond the standard parameters of other monthly disposable lenses. They are available in spherical, toric, multifocal and multifocal toric versions. The new product family will be available to Menicon customers in the D-A-CH region from February 2024.

With this addition to its product portfolio, Menicon now offers a comprehensive selection of soft contact lenses in various materials and wearing options with an extended delivery range: monthly lenses, 3-month lenses (SiHy) and 6-month lenses. The large portfolio of dimensionally stable contact lenses offers further options.

The name "Bridge" is a direct allusion to the Bridge Quartz Crystal, a smaller crystal that sits in and protrudes from a larger crystal. It marks a new connection between the brand and the Prodesign family, building a bridge and embarking on daring journeys of discovery. The first collection is a series of sunglasses inspired by Scandinavian aesthetics, contemporary culture and nature.

MALACHITE

Carved and confident: the Col. 9535 Malachite invites you to explore possibilities and break free. The carved, geometric and confident front is accompanied by facets that extend across all parts of the frame and along the temples, giving it a different, stylish feel - and a unique sense of completeness in the design.

TIGER EYE

A striking and slim frame that does not go unnoticed: Col. 4525 Tiger Eye. Classic elegance meets raw and exciting lines, known from rock'n'roll and biker culture. Bridge has combined a cat-eye shape with the chunky, sleek aesthetic of its own DNA, which is particularly evident in the facets and temples. The result is a striking frame that doesn't stand out.

MOON STONE

Elegant and extraordinary, the Moon Stone Col. 5025 is a must-have. Its contemporary, flat and rectangular look creates an expressive design piece that is both elegant and bold. Like the entire collection, Moon Stone is characterized by carved and faceted details that create a special look, especially in the large-volume temples.

KUNZITE

Pure and strong like the forces of nature that inspire it, Kunzite Col. 3825 is striking, bold and graphic. Kunzite is strongly inspired by the basic principles of the Scandinavian and Japanese design tradition. The round shape, distinctive bridge and sculptural temples create a striking appearance that is further emphasized by the color palette.

So look https://www.prodesigndenmark.com/sun/bridge/

Design Eyewear Group

Design is at the heart of the Design Eyewear Group. It creates and markets iconic eyewear brands that have been sold by quality opticians worldwide for over 40 years. Great design is what sets their brands apart. They are versatile and clearly positioned: From bold French design to clean Scandinavian looks. Visit designeyeweargroup.com for more information.

With the launch of TOTAL30 MULTIFOCAL in Germany, Austria and Switzerland, Alcon is preparing for the increasing demand for presbyopia correction. With the global incidence of presbyopia at 25% and an ageing population, this category is poised for further growth. This addition to the Alcon multifocal portfolio is available immediately and offers presbyopic monthly contact lens wearers outstanding comfort.

TOTAL30 MULTIFOCAL contact lenses are designed to meet the specific needs of presbyopic wearers. The unique water gradient material achieves almost 100% water content on the outermost contact lens surface, providing exceptional moisture. They are based on the water gradient technology developed by Alcon, which has already been used in DAILIES TOTAL1 Multifocal and now also offers presbyopic wearers of monthly disposable contact lenses exceptional wearing comfort.

The lens features the proven Precision Profile design, which provides lens wearers with clear and sharp vision at almost all distances from near to far. This lens design is used in all of Alcon's multifocal contact lenses and offers a 96% fitting success rate. "Many consumers believe that reading glasses or varifocals are their only option for presbyopia without realizing that multifocal contact lenses are also available," said Anja Fink, Professional Education & Development Manager, Alcon Vision Care D-A-CH. "With the TOTAL30 MULTIFOCAL and the DAILIES TOTAL1 Multifocal, opticians can now offer their presbyopic customers the outstanding comfort of water gradient technology."

The new Color Shift frames make a statement that expresses the personality of the wearer. They are all made from UV-reactive acetate, which gradually changes color when exposed to UV light. The core wire that runs through the temples houses the Calvin Klein Jeans logo.

CKJ24606S The Color Shift sunglasses with an oversized, square front are available in the colors pink to khaki, crystal to grey, crystal to green and brown to violet.

CKJ24607S These Color Shift sunglasses have a modern, rectangular front and are available in the colors grey to dark grey, honey to brown and sky to midnight blue.

CKJ24615 These striking optical glasses with a modified rectangular front are available in the colors Crystal to Grey, Brown to Violet, Azure to Blue and Brown to Violet.

CKJ24616 These narrow, rectangular glasses are available in the colors Sky to Midnight Blue, Grey to Dark Grey, Honey to Brown and Green to Dark Green.

The Calvin Klein Jeans Eyewear Color Shift collection is available at selected retailers worldwide.

Images: Courtesy of Calvin Klein Jeans Eyewear

Each Paul Smith frame, crafted in Italy using precision techniques and the highest quality materials, is the result of meticulous attention to detail and an extremely imaginative approach to design. Key details can be found throughout the collection, including the brand's calling cards such as the Artist Stripe and the signature logo. The following four models are the focus of the F/S 2024 eyewear campaign.

PS24601S KENTON Kenton is a unisex model made from high-quality acetate with a classic rectangular shape. The versions in Black and Havana are characterized by an elaborate multi-layered design that reproduces the iconic Artist Stripe on the edges. The Kenton model is also available in Khaki, Azure and Coral.

PS24602S KRAMER Stylish men's sunglasses characterized by a modern angular shape. The Black and Havana versions feature an intricate multi-layered design that reproduces the iconic Artist Stripe on the rims. The Kramer model is also available in Brown and Blue.

PS24607 KIMPTON Stylish and easy to wear, the Kimpton is a pair of men's glasses made from high-quality acetate with a timeless rectangular shape. The Black and Havana versions feature an intricate multi-layered design that reproduces the iconic Artist Stripe on the rims. The Kimpton model is available in Blue and Striped Brown.

PS24606 KORDA Korda, timeless women's eyewear with a cat-eye silhouette, adds a touch of everlasting glamor. The versions in Black and Havana are characterized by an elaborate multi-layered design. The model is available in Khaki and Azure.

Paul Smith's F/S-2024 eyewear collection is available worldwide at selected optical retailers, department stores, specialty stores and Paul Smith stores as well as online at www.paulsmith.com and in the USA at www.eyeconic.com offered.

J.F. REY places particular emphasis on precision, workmanship and the use of innovative, durable materials. Its expertise as an eyewear manufacturer is based on historical knowledge and contemporary research - thanks to a team of designers and stylists driven by the same creative force and technical mastery. There is a lot of talent here, and this is a very constructive incentive for the constant renewal of the collections.

The year 2024 is all about Peach Fuzz! J.F. REY also has some frames on offer that are inspired by this new color of the year. Completely in line with the Pantone color or just with small accents. So discover peach fuzz with J.F.REY, J.F.REY PETITE and VOLTE FACE.

www.jfrey.fr/en/

www.jfrey.fr/en/collection-petite-en/

volteface.com

Tommaso Poltrone comments: "We have decided to launch four brand new frames inspired by models that have become bestsellers over the last ten years. We have recognized their enduring appeal and have taken these concepts into a new era by combining their timeless essence with an incredibly attractive, fresh and colourful twist."

Fascinating design concept

As part of the groundbreaking evolution of the Ultra-Limited design concept, the key innovation is a completely new temple design with carefully printed striped engravings, featuring a unique multi-colored design on the front, accentuated by an additional layer of acetate, creating a fascinating three-dimensional effect.

Contrasting colors with sleek lines

This design concept, which was first introduced in September with the Bassano, Altamura and Valeggio models, gives the frames a new, fascinating complexity and modernity. The trio of cat-eye shaped models Pellestrina, Spargi and Potenza - introduced directly at MIDO - embody the modern style with a rich play of contrasting colors and sleek lines. While the beautiful octagonal Lido model promises to be a statement piece for those who appreciate bold and dynamic design choices.

About Ultra Limited

Ultra Limited was founded in 2014 by the Italian company 450 Srl. The eyewear brand began as an entrepreneurial project born from the expertise and know-how of four visionaries who proposed a new stylistic reference for the world of fashion and eyewear. With an instantly recognizable and recognizable style, today the unique and customizable products of the Ultra Limited collection are characterized by the best Italian craftsmanship and quality, as well as creative design ideas with colorful and expressive details and combinations. Ultra Limited frames have been worn by Luca Argentero (actor), Sabrina Ferilli (actress), Renzo Arbore (actor), Gabriel Garko (actor), Gianni Morandi (singer), Paolo Nutini (singer and songwriter) and many other famous faces.

Ultra Limited is part of the new OTTIMI CONSORTIUM, the first Italian optical consortium made up of leading optical companies that have joined forces to represent the excellence of Italian production and the values of Made in Italy.