MySwiss is the first progressive lens that takes full account of the peripheral zone in order to improve visual perception and offer the user maximum comfort: in everyday life, at work, in leisure and during sport. Especially in the intermediate and close-up range, the range of use is up to 35% greater than with conventional premium progressive lenses.

The MySwiss lens range is available in the versions Freeform progressive 2D, 3D, 4D and Freeform near comfort Screen S (up to approx. 80 cm), Screen M (up to approx. 150 cm), Screen L (up to approx. 350 cm) and single vision RX. The market launch will be flanked by various advertising campaigns.

With MySwiss, Visall is underlining its clear commitment to Switzerland as a production location with resource-conserving production processes and short transportation routes, and thus the company's ecological and economic responsibility.

About Visall

The independent, second-generation family-run company with headquarters in Lörrach and Allschwil/Basel has been trading in ophthalmic lenses, semi-finished products and special solutions for specialist opticians and the optical industry throughout Europe for over thirty years. The range includes the complete assortment of stock and prescription lenses in various materials, coatings and colors. This includes bifocal lenses in freeform production with invisible near part, special children's lenses in single vision and multifocal with particularly small diameters or edge filter lenses for medical applications. The Visall lens warehouse is one of the largest and most diverse in Europe.

Visall sees itself as a partner to owner-managed and independent specialist opticians. With an exclusive production site in Germany and grinding facilities in Switzerland and Europe, the medium-sized company guarantees the highest quality, short transport routes and optimized delivery times thanks to state-of-the-art logistics and qualified employees. Visall is also a climate-neutral company and ISO 14001-certified.

They form the framework for the design of the eyewear, in which the titanium takes shape in different thicknesses: From the bold Bold models of the Atlantic series to the exclusive lightness of Pacific and Blackfin One, the pure essence of the brand that represents the perfect fusion of timeless elegance and creativity. The color is the absolute protagonist, making every model shine and underlining Italian craftsmanship and uncompromising quality.

The new Blackfin Atlantic models, which are also available in a sunglasses version, have a thinner and lighter front, but retain the unmistakable Bold character of the range. The Pacific collection sees the debut of a selection of oversize models, perfect for women who want an exclusive style, and also available with gradient lenses.

The highlights among the new Blackfin One models are two oversize shapes with a modern design for women: Avalon with an elegant hexagonal silhouette and Qunicy with softer and rounder lines. Color is the true protagonist of the collection and is presented in exclusive color combinations applied by hand by the experts: Bright color gradations and exciting contrasts highlight each frame. In the men's eyewear segment, Camano stands out, a navigator model with a double nose bridge and an elegant and exclusive two-tone finish. Key Largo is in a bright red, Fairbanks, Mayne and Irvine feature a more angular design with a versatile fitting, ideal also for larger faces, with color profiles that confirm Blackfin's craftsmanship excellence.

Seven pavilions and eight exhibition areas where the entire industry is represented: from lenses and frames to machinery, from materials to technologies, from furnishings to components, from culture to education. Intensive communication, both traditional and digital, is also one of the key elements of the trade fair, which contributes significantly to achieving the participation targets.

The eyewear universe has been meeting at MIDO every year for over 50 years to discover new collections, acquire new knowledge, get informed thanks to the numerous events, increase brand awareness and, above all, do business!

The designs impress with their first-class workmanship. The ICON sunglasses are available in handcrafted Havana shades and with transparent acetate temples on the inside, which are provided with a new protective coating. The elegant acetate frames are decorated with gold-colored metal inserts and engravings, creating a surprisingly harmonious aesthetic. The new 3D logos with their shape reminiscent of the baguette cut of a diamond will be a trademark in the future.

Each striking frame with high-quality ZEISS lenses reflects the strength, value and personality of the brand. The models offer first-class wearing comfort, an incomparable look and perfect vision.

The collection was designed to excite and inspire people with a penchant for exclusive design. It embodies the legendary quality and craftsmanship of TOM FORD Eyewear, part of the Marcolin empire.

The designers at Silhouette were inspired by the street style of Tokyo. The city's unique spirit between retro and avant-garde served as design inspiration. The result? The Dynamics Colorwave Contour collection reflects the unmistakable style that combines tradition and high-tech innovation.

Made from a single wire that runs elegantly around the lenses and is harmoniously combined in a double bridge on the nose and at the side of the temples, the frames appear fine and delicate, but are actually characterized by their stability and durability. In order to achieve maximum efficiency, the premium frames are milled from high-tech titanium. Because: well thought-out design and minimal use of resources are not mutually exclusive.

The colored contour rings that accentuate the frame are an extraordinary highlight. This detail turns the minimalist design family into the next street style hit. Neutral, natural colors can be easily combined with urban-inspired outfits. The four shiny acetate rings are available in the autumn colors Sand, Rose Blush, Havana Tortoise and Denim Blue.

Timeless shapes retain their value. Round and geometric shapes are in vogue and break social boundaries, while minimalist panto and rectangular models look calm and classic.

The German Institute for Service Quality and the news channel ntv presented companies with the "German Health Award" consumer prize for the third time on September 11 as part of the BIG BANG HEALTH festival. The event, which was opened by Prof. Dr. Jochen A. Werner, Medical Director of the University Medical Center Essen, took place this year at the Heeresbäckerei in Berlin. Brigitte Zypries, former Federal Minister of Economics and Chairwoman of the DISQ Advisory Board, presented the awards to the winners. Bausch + Lomb took second place in the award for the most popular contact lens manufacturer.

Confirmation of ambitions

"Winning the German Health Award 2024 for our contact lenses and care products for the second time confirms our ambitions at Bausch + Lomb. The best result in two of the four categories "Offer" and "Willingness to recommend" is both a strong sign and an incentive for us. At Bausch + Lomb, we want to offer a versatile and innovative contact lens portfolio that is precisely tailored to the needs of consumers. This award by the vote of contact lens wearers shows that we are on the right track," says Thomas Mühlberg, Senior Professional Services Trainer DACH at Bausch + Lomb.

Over 45,000 consumers surveyed

Using an online panel representative of the population, the German Institute for Service Quality surveyed over 45,000 German consumers aged 18 and over and examined customer satisfaction with providers from the healthcare sector in the areas of value for money, product range, customer service and willingness to recommend. The evaluation assessed numerous individual aspects such as: Value for money, quality and benefits of the products or services, variety of offers, reliability, contact options on site, by phone, chat, email and via social media channels, as well as responses to customer inquiries in terms of advisory skills and friendliness.

553 companies evaluated

The German Institute for Service Quality evaluated 553 companies for the award, of which 501 providers received 80 votes each in the individual evaluation. Bausch + Lomb particularly impressed with its wide range of products. In addition, the company was the contact lens manufacturer that most respondents would recommend. As a result, Bausch + Lomb achieved second place in terms of overall popularity, ahead of all major contact lens providers in Germany and 1.6 percentage points behind the first-placed company.

Caption 1: The winners in the Contact Lens Manufacturers category of the German Health Award 2024.

Caption 2: Thomas Mühlberg (right), Senior Professional Services Trainer DACH at Bausch + Lomb, in conversation with Thorsten Knippertz from ntv, the presenter of the German Health Awards 2024.

Image source: Thomas Ecke / DISQ / ntv

About the DISQ Institute

The German Institute for Service Quality pursues the goal of improving service in Germany. The DISQ has been conducting competitive analyses on behalf of the media since 2006. These show who is leading in terms of service from the customer's point of view. In this way, the DISQ Institute ensures greater transparency in the selection of the best. The German Institute for Service Quality is the best quality compass for smart consumers. Former Federal Minister of Justice Brigitte Zypries (2002-2009) was appointed Chairwoman of the Advisory Board. After her time in federal politics, the former minister is increasingly focusing on topics such as start-ups, digitalization and networks. Brigitte Zypries: "With its independent market analyses, the German Institute for Service Quality provides consumers with guidance and thus promotes fair competition. This is an important task, especially in view of the challenges posed by the digital transformation in business and society."

About Bausch + Lomb

Bausch + Lomb is one of the leading international manufacturers of eye health products, including contact lenses, surgical instruments and pharmaceuticals. The company is uniquely positioned internationally with its complete range of optical products: Everything from a single source for the correction of defective vision and the treatment of eye diseases - multi-layered expertise for pharmacists, opticians, ophthalmologists, laser centers and their patients and customers. The company employs around 900 people at its second-largest pharmaceutical site worldwide in Berlin-Spandau.

The Bog Oak collection contains eyewear meticulously handcrafted from a 6000-year-old oak trunk discovered in Denmark. The dark color of the wood is the result of centuries of natural preservation in a bog.

LINDBERG combines this ancient material with modern design, supporting the fine wood with buffalo horn and titanium to create visually appealing and comfortable eyewear. Artisans select the finest wood sections, mill them precisely to highlight the unique grain and color, and incorporate multi-layered buffalo horn for added strength and aesthetics.

The process culminates in the addition of screwless titanium temples, known for their ultra-light weight and flexibility. Which results in eyewear that combines historical significance with modern technology. The four models in the collection - 1821, 1828, 1849 and 1854 - are contemporary classics.

The bog oak tree trunk, which was recovered in 1950 and checked for age by the National Museum of Denmark, was dried until 1973. Subsequent research and extensive C-14 dating tests by the National Museum of Denmark confirmed its age and historical significance. The rarity of this material and LINDBERG's innovative design make the collection one of the brand's most exclusive. Available in selected stores from December 2024, it offers the opportunity to own a piece of history in the form of luxury eyewear.

This is LINDBERG

LINDBERG offers the ultimate in design, comfort and individuality through innovative eyewear solutions. The brand stands for Danish luxury and focuses on minimalism, comfort and exceptional quality. Founded in 1986 by Henrik Lindberg and Pouljern Lindberg, their fusion of architectural design and eyewear comfort is truly unique. LINDBERG uses high-quality materials such as titanium, gold, horn, wood and diamonds to create lightweight frames without screws or rivets. LINDBERG's unwavering dedication to the Danish design tradition and relentless pursuit of innovation has earned the company an impressive 112 internationally recognized design awards and cemented its position as a market-leading eyewear frame brand.

New oversize shapes and fashionable lens tints give the minimalist glasses a unique look. The various Götti collections present a wide range of new products. With the 3D-printed glasses from Götti Dimension, the statement is: Bold is vogue! Bold frames are combined with trendy lens shades. At the same time, new oversize combinations stand out from the collection, which impress with the finest rims and bold stainless steel temples.

The successful Dimension Next collection for children and teenagers is being supplemented with a new series. Glasses that are perfectly tailored to the needs of young people. Variable in size, many color combinations, perfect fit and adaptability thanks to a new 3D-printed temple. Colorful, bold and a lot of fun.

Götti Perspective surprises with a new lifestyle - fashion-conscious accents are set with tinted lenses. Discreet glasses that impress with an eye-catching appearance. Cool, light and refreshing.

Highlights can also be found in the materials acetate, titanium and buffalo horn. Götti Switzerland brings back the 80s: sophisticated Ombr© color nuances, fine-edged frames with filigree details and classics that should not be missing from any range.

The Global Compact was launched in 2000 to encourage companies to align their strategies and activities with the ten universal principles in the areas of human rights, labor standards, environmental protection and anti-corruption and to promote measures to achieve the United Nations Sustainable Development Goals (SDGs). By joining the Global Compact, Marcolin commits to share, support and apply the ten principles considered fundamental in the areas of human rights, labor standards, environmental protection and anti-corruption within its sphere of influence. The Group reiterates the central importance of its comprehensive ESG approach in its corporate processes, based on a strategy that rests on three pillars: Environment, Employees and Supply Chain.

For Marcolin, joining the United Nations Global Compact represents a further step in the company's commitment to concrete and tangible sustainability. By joining forces with thousands of companies worldwide, Marcolin aims to help accelerate change and create a more sustainable future for current and future generations.

The collection, which is worn by the crew members and staff of American Magic, consists of two iconic models: Kelion and Overlap. Both are in the official American Magic team colors and were designed exclusively for American Magic, the famous American team that will compete against the best in the world in the prestigious Louis Vuitton America's Cup 2024 sailing event.

The Kelion, a premium goggle, was chosen for its advanced technical features that make it ideal for the extreme conditions of sailing. The model is equipped with innovative adjustment options that ensure maximum stability on the face even during the most demanding maneuvers. The large cylindrical lens offers comprehensive protection from the elements, while the use of Rilsan, a material based on castor oil, underlines the goggles' sustainability. In addition to the Kelion, Rudy Project also presents the Overlap model, which combines style and functionality and is designed for the crew's relaxing moments. These glasses have also been personalized in the team colors and offer an unmistakable look.

Not only glasses, but also helmets

The partnership between Rudy Project and American Magic goes back more than five years, during which Rudy Project has supported the team not only with technical goggles, but also with protective racing masks that have become essential in modern sailing. With the evolution of the discipline, where maneuvers are switched from arm to leg power, Rudy Project has equipped the entire American Magic team with high-quality helmets such as the Venger Reflective to make an additional statement in terms of safety. These helmets not only support the team's bike training, but are also used for two-wheeled rides in Barcelona to ensure safety and comfort.

"I am thrilled about this collaboration with American Magic, which is a perfect synthesis of our passion for sailing and our commitment to excellence," says Simone Barbazza, Marketing Director and co-owner of Rudy Project. "It has been an exciting journey to accompany this partnership over the years and I look forward to seeing the American team push their limits in such a prestigious and exciting competition."

Rudy Project continues to set the benchmark in innovation and performance, always with sustainability in mind. This new bespoke collection is a further step in consolidating the brand's presence in the world of sailing and equipping the champions of today and tomorrow. The collection is now available on the www.rudyproject.com website. The models on offer cost €230 for the Kelion and €125 for the Overlap.

About the New York Yacht Club American Magic

American Magic is building a high-performance sailing franchise in the United States with the dual goals of winning the America's Cup and elevating the sport of sailing in America to a higher level. Founded in 2017, New York Yacht Club American Magic brings together two highly successful racing programs in the U.S., Bella Mente Racing and Quantum Racing, with one of the most prestigious yacht clubs in the world. They are united in their determination to recapture the America's Cup, connect the American sailing base with the sport's premier event, and improve the quality of racing in the United States. For more information, visit AmericanMagic.com. Follow American Magic on Instagram @AmericanMagicTeam and on Meta @AmericanMagicTeam.

About Rudy Project

The Rudy Project collection is the result of almost 40 years of experience and a constant pursuit of excellence with the aim of improving the performance of athletes at every level. Since 1985, Rudy Project sunglasses, helmets and sports eyewear have combined cutting-edge technology and innovative design with Italian style, craftsmanship and attention to detail. Champions in cycling, triathlon, cross-country skiing and many other disciplines wear Rudy Project helmets and goggles during training and at the most important competitions. Thanks to feedback from athletes, Rudy Project develops products that improve the safety, comfort and performance of all athletes. Founded in 1985 in Treviso, Italy, Rudy Project has been a reference brand in the field of sports eyewear and a leading Made in Italy brand for almost 40 years. The company manufactures 100% of its eyewear in Veneto and its helmets are also designed in Italy. Rudy Project is represented in over 60 countries around the world and, with the second generation of entrepreneurs - Cristiano and Simone Barbazza - confirms its international orientation. Further information: www.rudyproject.com

This heralds a new era for the Silhouette Group, just in time for its 60th anniversary. For the first time ever, the family-owned company is enchanting its customers directly in its own store and delighting them with all three of the Group's eyewear brands under one roof: Silhouette, evil eye and NEUBAU EYEWEAR. With the House of Silhouette, the Silhouette Group is creating an unforgettable premium customer journey.

Addressing customers directly and with vision

With this opening, the globally successful family business from Austria is underlining its innovative focus on the future. For sixty years, the Linz-based family business has successfully relied on optical and selected specialist retailers; for a few years now, Silhouette sunglasses have been available in some countries via the brand's online store. Now - in addition to the existing channels - the first store is being added. The House of Silhouette puts the customer at the center of attention with comprehensive visual and needs-based advice, offering them an unforgettable shopping experience that will turn them into long-term brand lovers. The House of Silhouette is the perfect place to show consumers the full potential of premium eyewear made in Austria in all its facets. "Herrengasse has become a hub for Austrian quality brands in recent years, and we feel particularly at home here as a family business," says Reinhard Mahr, CEO and CFO, explaining the choice of location.

Ideally positioned for the future

"Sixty years ago, my grandparents redefined glasses - from a visual aid to an accessory. Since 2017, we have been offering not only frames but also lenses, which are manufactured in our state-of-the-art Lens Lab at our site in Linz. Ultimately, we are now taking a big step towards consumers and offering advice and sales," says Michael Schmied, CMO, explaining the strategic development of recent years.

Health and style are at the heart of the world created by designer Peter Ippolito. The experience architecture was implemented by Umdasch as general contractor. On the first floor, visitors can expect an installation with a wow effect: a 40 m² LED wall.

The retail experience is not intended to replace the partnership with specialist retailers - on the contrary: "The House of Silhouette focuses on the personal experience. It is a place where our three brands can be experienced and felt. It is also an important step for the Silhouette Group to be optimally positioned for the future and to understand our retail partners and consumers even better," explains Michael Schmied.

From January 31 to February 2, 2025, visitors to opti will experience the latest trends and innovations.WE ARE opti stands for collaborative design, for the meeting place of the optical industry, for passion and the clear commitment: "Together we create, together we change, together we are opti!" For the faces of the campaign, industry representatives were again selected to convey this message and reflect the diversity of the industry to the outside world.

Cathleen Kabashi. Trade fair director of opti: "We have found a wonderful mix of strong personalities who are all passionate about their optical work, their industry and their favorite trade fair, opti! Strong personalities for a strong community! Look forward with us to the radiant faces that will accompany us from now until opti 2025. With the further development of the WE ARE opti campaign 2024/2025, we want to express the unique atmosphere and further strengthen the sense of community within the optical industry - even outside the exhibition halls."

ColorMatic X - new in the single vision and progressive lens segment

The new generation of ColorMatic X photochromic lenses has been available since 2 September. Based on the proven ColorMatic technology, the new generation has been further developed for even greater everyday visual comfort:

• Shorter clearing time = 54% faster clearing compared to the previous generation
• Optimized clarity = up to 95%* indoor clarity
• Best protection in all light conditions = glare protection outdoors, thanks to 88% darkening

ColorMatic X is available in conjunction with the high-tech lens enhancements i-Protection HT+ and i-Protection NT+ as well as with i-Protection S.

My-Kid material extension

Due to popular demand, My-Kid - the lens for children with myopia - can now also be ordered as a polarized lens and with ColorMatic X, ColorMatic 3 and ColorMatic 3 Sun. Also valid from September 2024.

Optovision
Heinrich-Hertz-Strasse 17
63225 Langen / Hesse
www.optovision.com

The campaign video for "Crimson and Clover" by The Shacks encapsulates his effortless style, understated confidence and rock energy. "Calvin Klein's aesthetic has always been timeless, and it was great to work with them and the entire creative team again for this new campaign," says Jeremy.

Throughout the campaign, Jeremy wears Calvin Klein's underwear and denim styles in modern new fits designed for relaxed, statement style. The 90s straight, slim fit and standard straight jean silhouettes provide the perfect base for denim-on-denim styling with the 90s Trucker Jacket or for a casual rock star off-duty look with the Monogram Logo T-Shirt. Underneath, the new Modern Cotton Air and iconic Cotton Classic underwear offer breathable comfort all day long, complemented by new sunglasses.

The campaign launched globally on August 27, 2024, with content featuring Jeremy appearing on @calvinklein social channels and in attention-grabbing out-of-home placements around the globe. Calvin Klein's Fall 2024 campaign will continue to run throughout the season, following the brand's dynamic talents in moments from morning to night to shine a new light on the brand and its timeless wardrobe essentials.

The fit is so precise that it hugs the contours of the face seamlessly. The Precious collection is an example of elevated, minimalist design that showcases Danish design tradition with understated sophistication and contemporary elegance. Each piece is a rare, bespoke and unique pair of glasses that emphasizes personal style and dedication to quality.

The LINDBERG Precious collection is carefully crafted from 18 carat yellow, rose, white and black gold or platinum in a variety of polished and textured finishes. Through an innovative gold hardening process, LINDBERG ensures exceptional flexibility in the use of thin gold or platinum wires and plates. Although the collection consists of many stunning designs, some of them are particularly noteworthy: the rimless model T951 in 18-carat rose gold features elegant, razor-sharp temples adorned with an exquisite marquise-cut diamond set above the temple, an example of understated luxury. This discreet diamond can therefore only be seen from above. Or when you lean forward.

Another unique piece is a limited edition inspired by Art d©co. The opulent temples of the Podium Ill feature five square, three-dimensionally expanding platform steps set with precious diamonds. Each of the 15 limited edition frames is handcrafted in one of three different 18-carat gold combinations. For luxury lovers who prefer to forgo gemstones, the masterfully handcrafted Armadillo frame features symmetrically banded 18-karat gold temples that gracefully convey texture and movement.

The LINDBERG Precious collection redefines eyewear luxury and combines exceptional craftsmanship with incomparable elegance. LINDBERG embodies Danish luxury and emphasizes minimalism, comfort and exceptional quality. Founded in 1986 by Henrik Lindberg and Poulfern Lindberg, the brand combines architectural design and eyewear comfort in an incomparable way. Using high-quality materials such as titanium, gold, horn, wood and diamonds, LINDBERG produces lightweight frames without screws or rivets. LINDBERG's unwavering dedication to the Danish design tradition and its relentless pursuit of innovation have resulted in an impressive 112 internationally recognized design awards and cemented its position as the market-leading brand for optical frames.

The spirited new collection is designed and developed in Switzerland and made from handcrafted, environmentally friendly acetate. By using high-quality Eastman Tritan lenses, EKKIU offers not only a high fashion standard, but also state-of-the-art optics and the best clarity. EKKIU will be exhibited at Silmo Paris on the ADCL stand in Hall 6, Stand L054.

About Swiss Eyewear Group
Swiss Eyewear Group (International) AG is a public limited company based in Zurich, Switzerland. EKKIU is a registered registered trademark of Swiss Eyewear Group (International) AG.