Götti Dimension Next combines the best features for young people. Thanks to the new and innovative temple design, the children's glasses are easy to adjust and provide even more stability. From design and production using 3D printing to coloring and final assembly: all steps are carried out with great care and experience in our own factory in Switzerland.

Thanks to this production method, the children's glasses can be custom-made to fit perfectly. Based on three standard sizes, the lens size, temple length and nose bridge can also be customized. This means that every age and requirement can be covered. For even more support, the glasses can be optionally supplemented with adjustable nose pads. A novelty in the children's eyewear collection is the addition of a sun clip, which can be easily fitted and removed.

At Götti Dimension Next, the little ones call the shots. From a color palette of 15 colors, the favorite colors are selected, combined with each other and thus the perfect favorite glasses are co-designed. This makes wearing glasses even more fun!

From January 2025, CHARMANT will exclusively take over the design, development and distribution of optical frames and sunglasses for the HEAD brand. The first new products resulting from this collaboration will be launched in fall 2025.

CHARMANT has experienced rapid growth since its foundation in the 1950s. The company has not only developed into a leading global manufacturer of high-quality prescription frames and sunglasses, but has also developed its own titanium alloy and production techniques thanks to its technological expertise, which sets it apart from its competitors. CHARMANT designs and manufactures eyewear for leading fashion labels as well as its own house brands and distributes them worldwide.

HEAD hardly needs an introduction. Since the late 1940s, the international pioneer of sports technology has been inspiring the world with innovative ski and tennis equipment. Today, HEAD is still a leader in the development of high-quality winter, racket and swimming equipment and a partner to top athletes from the world of high-performance alpine sports and tennis.

Koji Horikawa, President and CEO of CHARMANT Group, welcomes the new collaboration: "We are excited about the new partnership with HEAD, a remarkable global company that shares our core values: Passion for innovation, craftsmanship and high quality. HEAD's collection, as a prestigious and iconic sports brand, complements our portfolio and is a profitable addition to our eyewear offering."

Michael Huber, Vice President Licensing at HEAD, adds: "We are very excited to partner with CHARMANT, a company that stands for exceptional craftsmanship and innovation in the eyewear industry. We share the same philosophy and high standards when it comes to design, functionality, innovation and performance. In the course of our conversations, we have come to appreciate each other, especially through our shared passion for sport. This collaboration brings together the best of both worlds. We are confident that the new HEAD eyewear collection will meet the high expectations of athletes and fashion-conscious consumers alike. We can't wait to bring the collection to life and expand its reach globally."

From sleek angular frames to soft rounded edges and bold geometric designs, each frame offers something unique for the modern explorer. The matte finish emphasizes the purist aesthetic and gives the frames a sophisticated, modern look. With the TOKYO novelties, NIRVAN JAVAN invites you to experience the #SEETHEWORLD spirit. Discover new ways of seeing with eyewear that is both timeless and innovative. The collection is now available at selected retailers.

Fire information

Walking through the world with open eyes is elegance at its finest. That is the cosmopolitan credo. It is the guiding principle by which NIRVAN JAVAN lives, designs and creates. Fascinating cultures are not only transformed into design, but into experiences made from the highest quality materials. Distant destinations become tangible in the form of a frame.

Costner opted for the Ventura model in matt black with satin silver details: a minimalist yet sophisticated design made from pure titanium - perfect for anyone looking for elegance and lightness without sacrificing style. The frame is made of ultra-light titanium and boasts a contemporary, stylish design. With square lenses and carefully crafted details, it offers the ideal combination of elegance and comfort, while guaranteeing robustness and an excellent fit.

Fashion-oriented spectacle wearers can be inspired by the colour accentuation and individualization or with highly absorbent, dark coatings, the stray light that occurs at the edge can be eliminated, thus improving contrast vision in the dark. The high-quality, durable coating is applied precisely to the edge of the lens using a patented process. It is very durable and can withstand the usual cleaning agents and stresses without any problems. The rimmed glasses are coated at Shape Engineering in Cologne, so there is no need to procure your own equipment, technology and facilities. The Cologne-based start-up Shape Engineering is presenting shape.line edge coloring with a new sales model at opti 2025: the coatings can now be easily ordered on an order-by-order basis. It is not necessary to conclude a framework agreement.

Why edge coloring?

Everyone is familiar with the reflections that can make the edge of the lens visible to the observer in the form of bright rings or myopia rings and can have a more or less negative effect on the aesthetics, depending on the lens strength. Previously accepted as unavoidable by opticians and spectacle wearers, shape.line edge coloring now offers a solution to this problem.

The starting point for the development of shape.line was the goal of achieving a perfect transition between lens and frame - the lens should be "invisible", the conspicuousness of the myopia rings should be reduced by a color match and a fashionable individualization on customer request should be made possible.

Through the experience and suggestions of test customers, another important advantage became significant in the course of the work: Absorbent edge coatings lead to sharper, clearer vision and a more intensive perception of contrast. Especially at work, when driving at night or at the movies.

With shape.line edge colouring, the optician can now not only offer his customers considerable added value, but his individual consulting service is also immediately recognizable with regard to an optimal design for the spectacle wearer.

Color portfolio for better vision and appearance

A number of good reasons to develop a portfolio of colors for aesthetic and functional edge coating. At OPTI, shape.line edge coloring will be presented in 15 colors, divided into the Splash Line, Classic Line and Cosmetic Line. Dark coatings make the light lens edge disappear and work perfectly with dark frames. They absorb the stray light that occurs at the edge of the lens and lead to clearer vision and a more intense perception of contrast, particularly at the workplace or when driving at night. The "Splash Line" is colorful and individual, while the "Cosmetic Line" contains serious and calm-looking rim tints.

At OPTI 2025, you will have the opportunity to get an impression of this innovation for yourself: Hall 4 Stand C4.560. If you can't make it to Munich, you can find more information at www.shape-line-optic.de

This is where Silhouette comes into play: the Austrian premium eyewear brand offers a stylish and innovative solution with its Silhouette Panorama Relax lenses. These ground-breaking lenses are not only designed to optimize visual performance, but also to noticeably reduce eye fatigue. In short: pure wellness for the eyes. The Panorama Relax lenses are ideal for anyone who spends a lot of time in front of screens, enjoys reading or frequently focuses on close objects.

Slight correction, maximum relief

With a subtle amplification of 0.5, 0.75 or 1.0 diopters, integrated into the lower part of the lens, the relief is immediately noticeable when reading or working at a computer screen. Manufactured in the Silhouette Lens Lab in Linz, the lenses stand for outstanding quality and innovation. Silhouette's customized service ensures that every vision solution is perfectly tailored to individual needs. The result? Crystal-clear, effortless vision - because our eyes deserve only the best.

The presentation, titled "MyopiaX-1 - six-month safety and efficacy results to reduce myopia progression: a randomized, controlled, multicenter study", showed data from the first and main phase of the study, in which children with myopia in Europe either received MyopiaX exclusively or were treated in a control group.

Participants in the MyopiaX group (n = 50) showed an average change in axial length of 0.14 mm and spherical equivalent refractive error of -0.19 D from baseline. Children who were treated in the active control group (n = 34) and received lenses with DIMS (Defocus Incorporated Multiple Segments) technology showed a change of 0.08 mm and -0.16 D over the same period. The MyopiaX-1 study was not statistically designed for comparison between groups, such as in a non-inferiority analysis.

MyopiaX selectively stimulates the blind spot of the eye with light to increase the release of dopamine through melanopsin and slow the progression of myopia. The treatment is delivered via a smartphone application in conjunction with gaming accessories to provide an interactive and easily accessible myopia control solution for children.

"MyopiaX's selective light stimulation technology of the eye is a unique approach," said Prof. Ian Flitcroft, "it is a promising new addition to our toolkit that allows us to tailor treatment to each child's individual profile as their myopia progresses. These initial data from the MyopiaX-1 study help to deepen our understanding of the role of light in slowing myopia."

Mark Wuttke, CEO of Dopavision, adds: "The myopia epidemic is a global problem. public health problem. We are very pleased with these clinical data and see great potential for MyopiaX as a new tool to combat this growing condition. Given the excellent safety profile of MyopiaX and the evidence of its clinical impact on myopia progression over six months, we look forward to advancing this program."

The findings from the full MyopiaX-1 study and further results from the proof-of-concept will be incorporated into future clinical studies and the further development of MyopiaX.

In some regional markets, the order volume is falling and customers are buying higher-quality glasses, but less frequently. It is not foreseeable in the medium and long term whether demand will increase again. Talks are planned with the works council in the coming months regarding job cuts and declining production. The company has not yet said how many jobs will be cut. The company is also silent on how much the production of spectacle lenses is to be reduced. There are currently 1,400 employees at Zeiss Vision in Aalen. According to the company, the talks will also focus on the future positioning of the Aalen site.

The Chairman of the Works Council in Aalen, Uwe Frey, speaks of a "slap in the face". The workforce had been informed about massive cuts and changes in the production area. The announcement came as a great surprise, as the future of the Aalen site had been under discussion with the management for months. There is currently talk that the number of 55,000 lenses produced per week could fall to 20,000. "If this were to happen, we would have to reckon with major job cuts," fears the works council. They now want to examine the company's plans first.

Heike Madan from IG Metall in Aalen assumes that there will be massive job cuts. She is also surprised by the announcement. The division had made a profit. The employees have also participated in all measures to increase efficiency in recent years. The union wants to fight to save the jobs and the site. IG Metall is inviting members to a general meeting on November 14.

The IG Metall trade union and the works council of the optician company Rodenstock in Regen, Lower Bavaria, want to do everything in their power to prevent the planned loss of around 230 jobs and their relocation to cheaper foreign countries. This was the tenor of the general meeting to which IG Metall had invited on Wednesday evening in Regen (Germany).

IG Metall and the works council provided information on the next steps. Together with a consulting agency, a detailed list of questions had been drawn up in recent weeks, which had now been submitted to the Rodenstock management for answers. Among other things, the list includes questions about the profitability of the Rodenstock plant in Regen, which currently still employs around 500 people. And precise questions about the reasons for the relocation plans. The aim is to develop a counter-concept to the job cuts. They will not be negotiating redundancies or a social plan for a long time yet, but will try to prevent the redundancies, emphasized Robert Scherer, IG Metall representative in Passau.

They also want to achieve more politically. For this reason, there was a non-public video conference between the works council, trade union and the Bavarian Minister of Economic Affairs Hubert Aiwanger (FW). There had been some criticism of him in recent weeks. Aiwanger had issued a press release in September in which he regretted the restructuring and job relocations announced by Rodenstock, but at the same time stated: "We must accept these decisions. The job cuts must be limited to an unavoidable level and be carried out in a socially responsible manner". Aiwanger is calling for socially responsible solutions and subsequent employment for the 230 employees affected in other companies.

Aiwanger said at the video conference: "The increasing deindustrialization in Germany is costing more and more jobs. Low-cost competition with other countries around the world is in full swing. However, Rodenstock stands for high quality, not cheap. I hope that the company management will take this aspect into consideration once again and that new orders for quality from Bavaria will be found in order to secure as many jobs as possible. My interviewees were highly qualified and strategically-minded employees, and I would like to thank them for their commitment to their colleagues and the company. It is regrettable that employees and the company find themselves in such a situation."

In a meeting with the Minister of Economic Affairs, Rodenstock's management cited the underutilization of its production capacities, the difficult economic conditions in Germany with high wage and energy costs and the strong global competitive situation as the main reasons for the relocation to the Czech Republic and Thailand.

Actions are planned in Regen in the near future: For example, IG Metall had stickers and posters printed with the slogan: "We are the heart of Rodenstock. Production in Regen must be maintained", printed on a red heart symbol.

Rodenstock history goes back almost 150 years

The Rodenstock factory in Regen has been in existence for 126 years. The company's founding history goes back another 20 years. In 1880, Rodenstock registered a patent for the world's first spectacles with lenses and frame. In the early 1980s, Rodenstock produced the first varifocal lenses developed in Germany. The company promises market-leading lens technologies; Rodenstock uses the biometry of the entire eye to calculate the lens and incorporates this data into the calculation of the lenses. According to the company, this is unique in the industry.

Rodenstock employs around 5000 people worldwide and is represented by sales offices and distribution partners in more than 85 countries. Rodenstock maintains six central production centers to ensure a globally available product range.

At the beginning of September, the company announced that production was to be relocated from Regen to plants in Thailand and the Czech Republic. This was due to the difficult economic conditions in Germany with high wage and energy costs, strong global competition and the lack of utilization of production capacities. However, some of the employees are to remain at the Regen site - but only with a focus on engineering and customer service.

Especially in the darker months of the year, when poorer light conditions and shorter days put additional strain on vision, solutions are needed to make everyday life easier for those affected. Multifocal contact lenses offer perfect support here. At the same time, this contact lens segment is the fastest growing in Europe.

In 2020, the proportion of over 45-year-olds in the global population was 30 percent, and the trend is rising. Some of the most ageing societies are in Europe, led by Italy and Germany, a demographic factor that is particularly relevant as a growth driver for the contact lens market. Accordingly, presbyopia is of great importance in the over-the-counter retail sector.

Comprehensive information and advertising package

With the "See everything again" communication campaign, CooperVision is providing an important impetus for this and emphasizing the importance of multifocal contact lenses as a reliable, uncomplicated and high-quality visual aid for the treatment of presbyopia. This is based on decades of experience in contact lens research and development, which have made the company and its product range a leading contact lens manufacturer worldwide. With detailed information and advertising materials, the CooperVision campaign supports the stationary partners in proactively addressing presbyopia and highlighting the advantages of progressive contact lenses: Excellent vision at all distances, high wearing comfort, a clear field of vision, no disruptive and impairing influences such as slipping, fogging, scratching or loss, no switching between different visual aids - convincing criteria for all activities.

"Opticians should take every opportunity, especially at the start of the autumn months, to talk to customers about presbyopia and raise their awareness. Especially in age groups where these factors may have already set in almost unnoticed," says Dr. Ole Rossbach, Head of Marketing DACH at CooperVision. This is also supported by the results of a recent survey: 9 out of 10 consumers who do not yet need vision correction and do not know anything about presbyopia would like to be informed about it during an eye examination.

Modern aids for more successful fitting

Despite the many advantages that multifocal contact lenses offer for contact lens wearers and contact lens fitters alike, they are still often neglected in ophthalmic practice when treating presbyopia. One reason for this may be the traditional prejudice that fitting multifocal contact lenses involves far greater effort and longer fitting times, inhibiting attributes that have long been outdated and refuted by practice. Modern aids such as the OptiExpert app from CooperVision, a contact lens calculator that performs parameter conversions and provides optimal contact lens recommendations, provide good support during the fitting process. "The app is a smart solution for saving time when fitting multifocal contact lenses. This only takes two to three minutes longer with the app than when fitting single-vision contact lenses," explains Rossbach. CooperVision also has a comprehensive product brochure with practical tips and tricks for more fitting success for stationary retailers.

CooperVision offers by far the largest selection of multifocal contact lenses, with a hundred times more fitting options than other established manufacturers combined. 44 percent of all presbyopic contact lens wearers in Europe wear progressive contact lenses from CooperVision. This speaks for itself and for the expertise behind the current campaign.

With social media campaigns, posting templates and attractive POS materials such as posters and advertising flyers, CooperVision accompanies stationary partners through the campaign, not only in the fall. Interested opticians can find out more at https://coopervision.de/kontaktlinsenspezialist/alles-wieder-sehen-mit-multifokalen-Kontaktlinsen or from their CooperVision sales representative. Detailed information on the CooperVision contact lens program can be found at https://coopervision.de/kontaktlinsenspezialist/produktprogramm

One example is the development of the Miru 1day Flat Pack daily disposable lens. The plastics used in the manufacturing process are 99 % recycled. For the outer packaging, 100 % recycled plastics are used. In addition, the blister pack, which is only 1mm thin, leads to an 80 percent reduction in plastic waste. More information.

Information about the Miru 1day Flat Pack:

https://www.menicon.de/professional/products/austauschlinsen/miru-1day-flat-pack?mtm_campaign=202410_Advertorial_SchweizerOptiker_de&mtm_kwd=FlatPackNachhaltig&mtm_medium=advertorial&mtm_content=advertorial

Improvements have also been made to the care products. Thanks to a new manufacturing process, the amount of plastic materials used has been reduced by up to 30 %. In addition, a flexible bottle with a smoother appearance and fewer indentations on the neck of the bottle has been developed. The result: less force is required to open the bottle and squeeze out the solution. This applies to the products MeniCare Pure, MeniCare Plus and MeniLAB.

Menicon is committed to continually reviewing its production processes and materials for environmental friendliness in order to achieve sustainable development goals while providing its customers with safe contact lenses and care products.

Information on the sustainability program at Menicon:

https://www.menicon.de/professional/nachhaltigkeit?mtm_campaign=202410_Advertorial_SchweizerOptiker_de&mtm_kwd=FlatPackNachhaltig&mtm_medium=advertorial&mtm_content=advertorial

IOT and Optiswiss pursue with the Partnership the common Target, Synergies in cooperation optimal to use and the common Resources best possible to bundle. As experts in the latest ophthalmic lens technologies, IOT and Optiswiss have on "SMYLE, a special lens to slow down progressive myopia, by the beginning of 2024. one essential Foundation stone for common Development projects placed. In the future become both companies in the Closing ranks on further innovativen Working with cutting-edge technologies -particularly in the area of progressive lenses. In addition to its own Know-how from the excellent Expertise the IOT research and Development centers and the Cooperation with other renowned institutes and Universities benefit.

Both companies stand for the constant endeavor to, Market-enriching innovations to that offer real added value - with the firm conviction, that Cooperation for this and Collaborations with the right Partners the best Results deliver.

Optiswiss counts with his short 90-year-old History to the most modern Spectacle lens producers Europe, invests also steady in state-of-the-art process and production automation and the highest Quality standards on Location in Basel, to the Industry active to help shape and innovative and sustainable to be. IOT was in the Year 2005 founded and is as international The company in over 70 Countries represented. Three Research centers in Madrid, California and Minneapolis form the Core of the company.

The Partnership from Optiswiss and IOT United the Competencies the Swiss High-tech Factory with the extensive Knowledge to the Development newest Calculation technologies, to with innovative and qualitative high quality and exclusive Lens concepts the best Viewing experience to create.

Optiswiss AG l Lyon Street 26 l CH-4043 Basel l service.de@optiswiss.ch l www.optiswiss.com
Hotline Switzerland: 0844 844 008 l Hotline Germany: 0800 45 88 459

OOmade with "OOmade SAV 3D"
OOmade invented the concept of courtesy frames with its patented 3D printing solution. OOmade has developed a 3D software platform and provides a 3D printer that can be used to repair a broken frame in front of the customer in a matter of minutes. These frames are made from bio-based and recyclable materials. This allows opticians to offer a premium service that sets them apart from other providers. This 3D customer service solution revolutionizes the in-store customer experience.

EssilorLuxottica with "Ray-Ban Meta with AI"
Ray-Ban Meta, the new generation of smart glasses born from the partnership with Meta, will be equipped with artificial intelligence from October 2024. These new types of glasses will allow users to stay connected, capture life moments and consume digital content while providing vision correction and protection in iconic Ray-Ban style. Thanks to AI, they can recognize what users see and support them in their everyday lives, making the technology as easy as wearing glasses.

Lafont with "Roudoudou" (The little man)
Lafont, a specialist in children's eyewear, presents its first model specially designed for premature babies. Roudoudou has been specially designed for premature babies, with dimensions and geometry adapted to their needs. The frame is injection-molded and made from a bio-based material derived from beaver oil. The visual and morphological challenges of toddlers have led us to start from scratch. The frame is designed to be worn permanently from the first few months.

Out Of with "Acuity"
Acuity is capable of correcting an extremely wide range of visual disorders and offers unprecedented clarity of vision without sacrificing weight or field of vision. At the heart of Acuity's revolutionary design are its ophthalmic lenses, which are made from solid material. Unlike the market standard, Acuity's ophthalmic lenses are made from a single block of material, ensuring precise and consistent correction of visual impairment and maximum performance.

Transitions Optical with "Transitions Gen S"
Transitions GEN S revolutionizes ophthalmic optics with the first dynamic lens that is ultra-reactive to light. It combines protection, visual performance and aesthetics and adapts to all light conditions. Its innovative design offers optimized kinetics and darkening as well as vivid colors. Clinically validated, it redefines the standards for prescription lenses and ensures an optimal daily wearing experience.

Eyesoft with "Check Lenscape"
Eyesoft, a French company pioneering the use of virtual reality and eye trackers to offer innovative vision testing solutions, presents Eyesoft Check Lenscape, an application that combines two functions. Check: a solution for analyzing binocular vision disorders, measuring the risks of visual fatigue and accommodative boost. Lenscape: a tool for simulating lens geometries, tints and polarizing lenses.

MicroUnit with "Lona 5"
Lona 5 is a software for the design and manufacture of spectacles. The special feature of Lona 5 is that the design is done by the forward movement, which simplifies the familiarization and makes the software accessible to anyone who has no knowledge in the field of design. Lona 5 also makes it possible to obtain and check the manufacturing program with a simple click of the mouse, without the need for special knowledge.

Accessolutions with "VoiSee" Reber Informatik
VoiSee is an innovative visual aid for near and far vision for visually impaired people. VoiSee is an electronic monocular that is held in front of one eye. Using simple controls, the user can magnify images, read text, freeze the image and also adjust visual parameters such as contrast as required. The lightweight and ultra-compact design allows the device to be carried with you at all times and operated with just one hand.

Nina Ricci with "SNR403 color 7G6" De Rigo Vision
Oversized acetate glasses with an iconic vintage shape. This model blends past and present thanks to the geometric temples that balance the rounded front. The iconic coarse-grained pattern can be seen on the inside and the logo in Nina Ricci lettering adorns the left temple. Available in this nuanced colorway inspired by the iconic Nina Ricci model worn by Jacqueline Kennedy.

Zilli with "ZI65109 C01" Grosfilley France
The ZILLI frame features grained leather inserts on the bridge and temples, highlighted by golden titanium. It is characterized by exceptional softness and lightness and has integrated flex hinges for perfect adaptability.

Prodesign with "Censur"
CENSUR is the result of a design session in which the rules were set aside and creativity was allowed to transcend the boundaries of traditional design. Born from spontaneous ideas and the playful exploration of geometric shapes and clean lines, CENSUR is a testament to boundless creativity. The construction of thin foils runs through the entire design and gives this frame depth and dimension. CENSUR proves that design need know no boundaries.

Pierre Eyewear with "Lady
Acetate frames for men

SPECIAL PRIZE OF THE JURY

Parasite Design with "MORPH Alpha"
The "MORPH alpha - Clara Besnard" is a frame made exclusively from spare parts and old stock from the workshops of the futuristic brand Parasite and the vintage optics store Bidules. The artist and designer Clara Besnard, shaped the MORPH1 by hand like a tentacle system whose main roots are made from a Parasite MORPH V01 (2003) and whose secondary roots are formed from branches and acetate faces from the 1970s and 80s.

CSR PRIZE

Skans
The award-winning company was chosen for its minimalist approach aimed at slowing down eyewear consumption: Timeless frames with introduction only when new to reduce the need for renewal, timeless packaging (often without print) to limit the need for redesigns, provision of identical spare parts for all models or production on demand to avoid overstocking... The company also reported an approach that takes into account the entire life cycle of the frames, which for example are made from a single material (100 % stainless steel including the nose pads) to maximize recycling.

Vanni
As the first Italian company in the eyewear industry to become a "Societa Benefit" (Benefit Society) by 2021, Vanni has demonstrated that it quantifies the social, environmental and societal aspects of corporate social responsibility and applies very good practices. The company even goes so far as to have its employees evaluate its performance in various areas (through a survey). 100% of VANNI's workforce has participated in training modules on sustainable development (between 5 and 22 hours of training per employee) In 2023/2024, the company carried out an internal reorganization led by an organizational psychologist to more clearly define the roles and responsibilities of each individual and meet the needs of employees. Vanni is particularly rooted in its region and supports numerous local organizations in Turin and Piedmont. The implementation of a "cradle to gate" LCA also enabled the company to make several adjustments to limit the environmental impact of its products.

Further details at https://www.silmoparis.com/en/silmo-awards/silmo-or/laureats

"The future belongs to those who tackle it with passion. That is why, on our anniversary, we are not asking ourselves what has shaped the last 60 years, but how we can successfully shape the next 60 years. Our financial independence enables us to make independent decisions," explains Reinhard Mahr, CEO and CFO of the Silhouette Group. The Austrian family business has spectacular success stories to tell. For example, revolutionizing the eyewear market with feather-light, frameless and screwless frames, in-house material developments and 55 patents, including for lens fastening solutions or corrugated technology for screwless metal and plastic connections. A visionary view of the future is deeply rooted in the company's DNA. This is demonstrated, among other things, by what are probably the most famous rimless glasses in the world, the Titan Minimal Art. The radically minimalist design classic is celebrating its 25th anniversary this year and has sold over 12 million units since its market launch.

Independent since 1964

Recognizing trends, seizing opportunities and making new solutions possible - with this attitude, the Silhouette brand and the Silhouette Group have become the largest independent, license-free player in the premium segment of the global eyewear market. The products are sold in over 100 countries on 5 continents. 13 international sales offices and 1 regional office underline the company's international orientation. The company is also one step ahead when it comes to sustainability. Bio-based materials were used for the first time in 2019. Since September 2022, the Silhouette Group has been producing its eyewear CO2-neutrally with compensation. In January 2025, the company will launch the most innovative sustainable material the eyewear industry has ever seen.

Driving force

"You don't stay number 1 by managing the status quo, but by constantly questioning it," explains Michael Schmied, CMO of the Silhouette Group. "We are proud to have created a culture in which new things are not seen as a risk, but as an opportunity. In a market that is increasingly dominated by corporate giants, we stand out as a strong, independent force."

Innovative store in a class of its own

The Silhouette Group is taking a visionary approach - and is reaching out directly to its customers. At the end of November, the company is opening something very special, completely new and unique in the world in the heart of Vienna, near the Hofburg: the House of Silhouette, a brand experience store in a class of its own. Here, customers can immerse themselves in the world of premium eyewear on two floors, feel it, experience it and be enchanted by all three brands - Silhouette, evil eye and NEUBAU EYEWEAR - under one roof for the first time. With the House of Silhouette, the Silhouette Group is creating an unforgettable and fascinating premium customer journey. For the premium eyewear manufacturer, the sparkling eyes of its customers are the best anniversary gift.

peaklite: Lightweight for summiteers

evil eye has teamed up with skimo athletes from the DACH region to launch a model specially developed for ski mountaineering (skimo for short): at just 60 grams, the peaklite is the lightest goggle in its class and gives athletes a decisive advantage precisely where every gram counts: when climbing up the mountain.

Efficiency is key: the ultra-light goggle does not require a frame and is equipped with an innovative LST filter lens to reduce weight to a minimum. The soft, anatomically shaped foam ensures unrestricted breathing and adapts perfectly to the shape of the face without causing pressure points.

Visual acuity

The peaklite not only sets new standards in terms of weight, but is also a game changer for all sportsmen and women who need vision correction. evil eye is the first provider on the market to have succeeded in integrating optical inserts directly into the filter lens using an innovative adapter system. This makes additional clip-ins or optical goggles superfluous and significantly increases wearing comfort. Perfect for both ski touring and alpine skiing.

In addition to the weight and the optical solution, the ventilation has also been worked on. Specially developed ventilation chambers in the foam and openings in the filter lens prevent the goggles from fogging up under intense strain. As a result, vision always remains crystal clear, even in demanding situations. The goggle is available in three filter variants with contrast-enhancing LST technology in protection category 3 from October.

Secure fit

An ideal fit is crucial for focusing fully on the sport, whether on the ascent or the descent. The narrow, large silicone headband can be quickly and easily adjusted to different head and helmet sizes and guarantees a non-slip fit. Thanks to its compact design, the peaklite is also ideal for smaller heads, making it the perfect addition to the existing evil eye goggle range in terms of size.

elate extreme: seamless at the highest level

"Extreme" is the apt term that accompanies the new high alpine model from evil eye in every respect. Extreme protection at extreme heights under extreme conditions.

In addition to the existing elate.o pro with nose cover, evil eye is now presenting a completely new add-on for the latest model in the elate family: a face mask made of black silicone. For the first time, the facemask protects the entire nose and cheek area from harmful UV radiation, cold and wind, which is particularly important on mountain tours at high altitudes. It is simply slipped over the temple and attached to the nose bridge, providing full protection on glaciers and at icy heights.

Perfect fit

A new headband ensures that the goggles fit securely even in the most demanding situations. Like the conventional temple, the strap is attached directly to the frame and can be adjusted in three inclination levels thanks to the practical tri.fit function.

The lenses can be fitted directly with prescription lenses and are available in 14 colors. The frame of the elate extreme can be individually combined - whether with the new facemask, headband or the tried-and-tested nose cover - and is now available in four colors and two sizes.

Know-how from the field

The elate extreme was once again developed together with athletes from the world of mountaineering, inspired above all by the German alpinist Fabian Buhl, who also tested the first prototypes directly in the field.

Like all evil eye sports glasses, the peaksight and elate extreme are designed and produced in Austria with the highest precision and quality. All new models are available from partner opticians and in the online store at evileye.com. Further information can be found at www.evileye.com

The new collection from independent eyewear brand Andy Wolf once again demonstrates what the label stands for: vintage-inspired frames, detailed craftsmanship and, above all, a bold choice of colors.