Together with her, Frank Dekker (Vice President D-A-CH) opened the digital event and briefly explained the reasons behind the development of MyCon at Rodenstock. Prof. Dr. Kaymak then explained from a medical perspective how myopia develops in children and how the affected eye actually changes. The MyCon product presentation was then given by Dr. Anne Seidemann (Senior Manager Research Optics), who explained in more detail how MyCon works and the advantages for myopic children of using MyCon.
The final speakers were Maike Textor (Director Marketing D-A-CH) and Thomas Pfanner (Director Sales D-A-CH), who presented the marketing and opportunities that MyCon offers opticians. At the end, participants were able to submit questions via chat, which were answered afterwards and sent to the participants due to the high level of interest. Overall, participation in the event was enormous with an average of 1,000 customers and the event was a complete success.
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The solution for every child with myopia - because every diopter counts
Tablets, computers or homework: Nowadays, children focus primarily on what is right in front of them and often spend less time outside. The result of this new behavior: More children are developing myopia, also known as short-sightedness. As a result, over a third of the world's population was short-sighted in 2020 - a sharp increase in just two decades. The experts at Rodenstock have developed a solution for this: The new Rodenstock MyCon lenses are designed to correct myopia, ensure sharp vision and counteract the progression of myopia in every short-sighted child, even preventively.
There is an increased risk
If one parent is short-sighted, there is an increased risk of developing myopia in children. If both parents are short-sighted, the probability even increases to 35-60%. In addition, myopia also progresses faster in children if their parents are short-sighted. Myopic children also have an increased risk of eye diseases in adulthood, regardless of the degree of myopia. As severe short-sightedness at a young age can have an impact on later life, it is crucial to slow down the process of short-sightedness as early as possible. As an expert in sharpest vision, Rodenstock always wants to guarantee the highest visual precision - even for children. This is why the company has developed MyCon (derived from Myopia Control), a solution that specifically slows down the progression of myopia in children and can be used for any myopic child from the first diopter.
Conventional single vision lenses can be part of the problem
Myopia occurs when the eye is slightly too long. Conventional single vision lenses are not designed to slow down myopia. Although they can correct myopia and improve vision, correcting myopia with these lenses projects light in peripheral areas behind the retina. This causes the eyes of some children to adapt and grow excessively in length, which increases myopia.
MyCon lenses correct myopia
Rodenstock MyCon is precisely designed to correct myopia and at the same time slows down the length growth of the eyes, thus counteracting the progression of myopia. With MyCon lenses, the light is scattered in the periphery so that it reaches the retina. This is why the progression control areas are located on the side of the MyCon lenses and ensure that peripheral light does not reach the back of the retina. Positioned in this way, they slow down the progression of myopia or the lengthening of the eyes, do not affect the main fields of vision and ensure sharp vision. The focus area in the lens ensures that the child always sees sharply where it is focusing.
Glass technology that works
When documenting the effect of spectacle lenses designed to slow down myopia, regional differences must be taken into account. In Asia, for example, more children suffer from severe short-sightedness. The positive effect that these lenses can have on slowing down myopia is therefore much more pronounced here. A 5-year independent clinical study investigating the progression of myopia in a group of European children aged 7 to 14 years has shown that the effectiveness of spectacle lenses based on the principles of Rodenstock MyCon can slow the progression of myopia by up to 40%.
Advantages for the optician
For children, wearing glasses often restricts their quality of life because they don't like them. Rodenstock offers opticians MyCon lenses with an index of 1.5, 1.6, 1.67 and 1.74 and does not use polycarbonate. As a result, MyCon lenses are both thinner and lighter than many of the standard myopia lenses on the market - a strong selling point for opticians. MyCon enables opticians to reach a completely new and very broad target group, considering the increase in myopia in children. They can recommend MyCon lenses to all short-sighted children, regardless of whether they are severely or only slightly myopic. And he does not need any additional devices for myopia management. This makes it easy to add MyCon lenses to your own portfolio. They offer opticians the opportunity to clearly position themselves as myopia experts compared to the competition. Another advantage is the attractive pricing and the extensive advertising and campaign resources, which enable opticians to secure long-term customer loyalty by providing support from childhood onwards and highlighting their expertise in sharp vision for children with myopia.
About Rodenstock
The Rodenstock Group is one of the world's leading manufacturers of high-quality ophthalmic lenses. With the philosophy "B.I.G. VISION FOR ALL", the lens manufacturer stands for a paradigm shift in individual progressive lenses. Founded in 1877, the Munich-based company employs around 5,100 people worldwide and is represented by sales offices and distribution partners in more than 85 countries. Rodenstock has production facilities at 16 locations in 15 countries.
