With the addition of the 21-24 to the 98P range, the label from the French Jura once again keeps its promise. For this model variant, the brand makes no compromises in terms of finesse: the extra-flat hinge, which is so smooth and extremely comfortable, is once again a major advantage.

The fronts are made of titanium, which is known for its durability and incredible lightness. The amazing upper edge of the arch is beveled and has a brushed or elegantly colored effect. This creates sleek centerpieces in contemporary shapes. For the temples, this line pays homage to the collection's favorite finishes: carbon, tortoiseshell, horn, grid, brushed.

98P - the revival is characterized by elegance, lightness and a sporty touch.

"It is the courage and the attempt that makes us the change, the goal, the solution, the movement. It's about all of us coming together to play our part in the one story of life. The sooner each and every one of us becomes that, the better the story will be for all of us."

Over the past ten years, the organization has prevented more than 80 million kilograms of plastic from entering the ocean, the equivalent of 4 billion plastic bottles. This achievement is a collective effort by all members of the collection community, branch owners, processors, partners and employees - Humans of Social Recycling from around the world.

But this is just the beginning...

As Plastic Bank celebrates its 10th anniversary, the mission is evolving from "turning off the tap on ocean plastic" to a broader and deeper movement that empowers people to make the change they want to see in our world. In the pursuit of ocean stewardship, the initiators have recognized that recycling must be done by people. Donations and the purchase of recycled materials alone will not solve the plastic pollution crisis. Humanity needs a lasting and persistent change in behavior that leads us to be mindful when buying, using and disposing of recycled materials.

"Our 10th anniversary marks the beginning of a new era in which we become the Humans of Social Recycling - people who believe that creating a world without waste starts with us. A future where no material is wasted and no human being is wasteful. A future where there is no plastic in the ocean and no poverty. A future in which all people can flourish",

The shop window decoration includes the following elements:

2 cardboard stands of the two comic figures (height: 80 cm)

1 banner with comic strip (100 x 140 cm)

1 promo display for 3 pairs of glasses

The Ad Lib comic characters were individually drawn for the label by a Bande-dessin©e artist. Of course, the two are also each wearing a colorful Ad Lib model from the current collection...

Del©mont, the youngest cantonal capital in Switzerland, is rich in history and has a charming old town. There are numerous historic buildings to discover, including the town house, the church of St-Marcel and the castle, the former summer residence of the Prince-Bishop of Basel. The two city gates of the medieval Old Town, the Porte au Loup and the Porte de Porrentruy, and parts of the former city wall are well preserved. The squares of the old town are adorned with five monumental Renaissance-style fountains dating from the 16th century. Also located in the old town is the Jura History and Art Museum, which provides information about the region through interactive exhibitions.

This summer, we are presenting five special sights that can only be seen in Del©mont. And we're also giving away five cerjo sunglasses from the 2023 anniversary edition.

Stage 1: Around Del©mont

Del©mont is an ideal starting point for excursions into the countryside. The hilly surroundings can be explored by bike, with beautiful views of the town guaranteed. From Del©mont, a 13km circular trail "Sentier Auguste Quiquerez" leads to Soyhi¨res and back to Del©mont. Archaeology, flora and fauna, geology and ecology of the surrounding area are presented on 30 information boards. Along the way, you will come across several historical buildings, such as the Chapelle du Vorbourg (outer bailey chapel), which lies high above the town. Perched on a rocky outcrop, this place of refuge offers a magnificent view over the Birs valley.

Competition question

• What is the name of the 13 km circular route from Del©mont to Soyhi¨res and back?

Send an e-mail with your answer to fachmedien-luzern@galledia.ch

Please don't forget to enter your full address and tell us whether you would prefer to win the men's or women's model of the cerjo anniversary sunglasses. Entry deadline June 30, 2023 - good luck!

This naturally raises the question for customers: which sunglasses should I choose this season and which ones are on trend? And this question poses a tricky problem, especially for spectacle wearers who wear their glasses every day, which is not so easy to solve for several reasons. You have to buy prescription sunglasses, which usually costs a lot of money, and then you typically never have them with you when you really need them. The simplest solution you can offer your customers is therefore the sunglasses clip.

They have been a must-have for fashion fans and influencers for some time now. With their unique design, sophisticated colors, easy attachment system (via clip or magnet) and the fresh look they add to prescription glasses, sunglasses clips can quickly upgrade your eyewear collection and style. This season, the popular clips are available from both ESPRIT and, more recently, ELLE.

ELLE. With a cat-eye front, a round front and a slightly square front, there is a wide and attractive selection to suit everyone. All models* feature the same feminine temple design with a graceful little metal detail and are equipped with polarized sun protection lenses.

ESPRIT. The 5 new clip-on models* are made of stainless steel, PPSU and / or TR90 and are available in beautiful classic colors. The clip-ons are high-quality, easy to use and also very practical.

*The models can only be ordered as a set (frame + clip-on)

Maui Jim sunglasses are suitable for runners, hikers, golfers, tennis players and other active people and ensure relaxed eyes at all times.

Mikioi

Inspired by its literal translation, the Mikioi highlights the skillful craftsmanship, clean construction and lightweight build. The thin titanium frame with precise cut-outs at the temple tips combines the essence of a traditional silhouette with a modern flat double bridge that adds to the appeal of modified aviator eyewear. Combined with PolarizedPlus2 lenses, the Mikioi offers unparalleled protection and enduring style.

Available in four colors: Matt black, matt titanium, dove gray and satin sepia

One Way

There really is only one way to enjoy nature: With a protected and unclouded view through the lenses of the latest addition to the rectangular Maui Jim collection. Made from carbon fiber, the goggles are hypoallergenic, lightweight and durable. The One Way brings versatility to the forefront, with a streamlined construction and rubber temples for a customizable fit - perfect for your casual and active lifestyle.

Available in four colors: Dark Navy Stripe, Grey Stripe, Brown Stripe and Black Matte

Walaca

The Walaka impresses with its clean construction, light weight and iconic rendition of traditional aviator eyewear in a teardrop shape. With quiet confidence, this style commands attention. The matte titanium frame is supported by adjustable silicone nose pads and expertly cut temple tips. With its PolarizedPlus2 lenses, the Walaka invites you to sit back and enjoy the view.

Available in the colors Satin Sepia, Matte Black, Matte Titanium and Dove Grey

About Maui Jim

Maui Jim sunglasses were developed on the beaches of Maui to protect the eyes from the harsh rays of the island sun. Today, Maui Jim is the fastest growing premium eyewear company in the world and is sold in more than 100 countries. Maui Jim is known for its incomparable "Aloha Spirit", its customer service and its advanced, patented PolarizedPlus2 lens technology. All Maui Jim sunglasses block 100 percent of harmful UV rays and eliminate glare while enhancing color, clarity and detail. Maui Jim sunglasses have received the Skin Cancer Foundation's Seal of Recommendation as an effective UV filter for the eyes and surrounding skin.

For more information: www.mauijim.com or on Facebook, Twitter or Instagram at @OfficialMauiJim.

Bright colors such as cool pink, icy grey or reflective blue define the color palette of the collection made from sustainable materials.two statement shapes stand out from the monochrome world in this futuristic work of art from the campaign. Striking design and ultimate lightness characterize the FREDDY model made from plant-based acetate. QUINN impresses with its strong expression through feminine elements of a cateye shape, whose form has been worked out with geometric precision. Other highlight models such as ALENA, JOSI and RUPERT combine cool colors with soft shapes and create a unique balance in the collection.

Neubau Eyewear's "Surreal Heat" summer collection also focuses on resource-conserving and high-quality materials. Under the credo "Join the sustainable avant-garde", the use of plant-based acetate and other natural polymers preserves a deep connection to nature with minimal impact on the environment. In addition, all models are handcrafted in the CO2-neutral production facility (CO2-neutral with compensation) in the heart of Austria.

The FREDDY, QUINN, ALENA, JOSI and RUPERT models made from plant-based acetate will be available from June 2023 at a price of 350 euros. The EMMA, CHARLIE and FINN models made from plant-based naturalPX are available at a price of 230 euros.

About Neubau Eyewear

Under the guiding principle of "Sustainable Avantgarde", the Austrian brand Neubau Eyewear stands for excellent eyewear design in the premium segment based on a sustainable brand philosophy. Since its foundation in 2016, the label with attitude has combined aesthetic designs for sunglasses and optical glasses with the highest quality standards and dynamic technological innovation. The brand's idealism is reflected in the respectful treatment of nature and people through the use of bio-based materials and resource-conserving production "Handmade in Austria". Following the introduction of the innovative world first - the 100% bio-based material natural3D - Neubau Eyewear has been concentrating on the further development of progressive ideas for new standards in sustainability as an independent company since 2021.

The high-precision measurement technology of the Myopia Master serves as the basis for high-tech optimization, which is now also used in the single-vision and near-comfort range. The biometric parameters obtained are incorporated directly into the production process and guarantee a precisely fitting lens for unique visual comfort. In addition, this technology ensures that the Myopia Master has now been opened up to a further area of application alongside its originally intended use in myopia management, which is also one of the most important pillars of any specialist store - the consultation and fitting of individual progressive lenses.

The fact that the cooperation to date has been an absolute success story for all sides is now sealed by the official commitment on both sides to continue the collaboration in the future and in the long term.

Matthias Kirchhübel, one of the three managing directors at Oculus: "The collaboration with Optiswiss AG is characterized by mutual trust and respect. The path we have taken together has been very successful so far and we are looking forward to the exciting projects that lie ahead of us." says The projects also include joint events, roadshows and webinars that have taken place over the past year and a half and are already being worked on at full speed."

The extension of the partnership is also a reason for Optiswiss to be pleased and at the same time an important signal to the stationary specialist trade. Johannes Schubart, Head of Global Marketing, Product Management & Tools at Optiswiss, comments: "In many respects, Oculus sets the benchmark in the field of ophthalmic and ophthalmologic measurement technology - with a high level of vertical integration in Wetzlar. The combination with our premium products 'Made in Basel' and the exclusive specialist retail strategy are a major asset in overcoming current challenges in the market and a unique differentiation criterion."

When two experts from different fields join forces, completely new opportunities often arise. In any case, it will be interesting to see how the joint journey continues and what concepts and products will emerge from it. The "Expo Days", which were held jointly for the first time at the beginning of 2023, are planned to continue at the end of October, where opticians can find out more about the new products from both companies and other partners in face-to-face meetings.

But for once we don't want to marvel at taxidermy or be awestruck by oil paintings from the 16th century. The small but excellent WOW Museum at Werdmühlestrasse 10 in the middle of Zurich offers something completely different and lots of fun, where children (and those who somehow still feel that way) also get their money's worth.

The WOW Museum is full of fun and amazing sensory and perceptual illusions. If you go in here, you can expect anything. The world is upside down here. Distances, proportions and spatial relationships get out of hand, the eye sees things that don't actually exist. An important prop here is your smartphone (make sure you bring your cell phone or iPad!), because everything you see cannot really be explained, is photographed and documented. The extremely friendly WOW staff are on hand to provide support when it comes to finding the best angle of view or arranging the most suitable set-up. The museum combines learning with fun and impressively demonstrates that not everything we see is actually the case; there is not always a right or wrong.

Due to its great popularity, we recommend booking/ticketing in advance, more information can be found at www.wow-museum.ch

The company from Del©mont has specialized in the distribution of branded products since it was founded in 1950. Since then, the brand portfolio has been continuously expanded and adapted to the constantly growing demand (BaByliss, Braun, Cuisinart, Le Guide MICHELIN, Terraillon, Sensica). In 1973, cerjo expanded its activities and entered the eyewear sector by founding its own brand of the same name. The aim was to offer as many people as possible high-quality, trendy but reasonably priced sunglasses.

In the early 1990s, the brand diversified with a collection of reading glasses, which were offered in self-service for the first time. In 2018, the "Blue Blocker" eyewear collection was launched, featuring treated lenses to filter out harmful blue-violet light from screens. In 2020, cerjo creates the "Floating" sunglasses collection, floating glasses specially designed for water sports. In 2021, the "Green" eyewear collection was added, which is made from sustainable and recyclable plastic. Today, cerjo is the number 1 in the sunglasses segment in this price range and is one of the most popular eyewear brands among the Swiss (Link Institute 2021 study).

With 50 years of know-how, the brand has established itself in Switzerland as an indispensable specialist in eye protection and has remained true to the values that still account for its success today: An unbeatable price-performance ratio and a trendy design. cerjo offers a wide range of models and launches new collections every year: classic, trendy, colorful or sporty frames - there is something for every taste.

Limited edition anniversary collection

To celebrate its 50th anniversary, cerjo is launching a limited edition sunglasses collection consisting of one men's and one women's model. The collection combines a modern look with optimal protection: the design was created in Switzerland and is based on the trends of summer 2023, the lenses are equipped with category 3 filters and offer 100% UV protection. The glasses come with an anniversary case and a microfiber cleaning cloth.

Anniversary model for you - A chic look that won't go unnoticed

In this Summer lie OversizeSockets and geometric shapes on trend. The anniversary model from cerjo united these both Styles to one elegant, striking Look, the the Views on itself draws. The light and at the same time robust Frame in deep Black becomes through subtlee golden Accents upgraded and lends each still so "casual" Summer outfit one chic and glamorous Note. The Glasses becomes on Beach, at the Shopping in the City or with one Barbecue party with Friends equally good look. In addition were the Glasses from Polycarbonate one special Treatment subjected to, the for one high Eye comfort provides. The Features at a glance View:Zero PC glass, filter category 3, 100% UV protection, case and a special Cleaning microfiber cloth (50-year anniversary).

Anniversary model for him - a classic in a new look

Aviator glasses have stood the test of time with style and the Trend seems never to end. For the Anniversary model has cerjo this Classics new interpreted: one more rectangular Shape, polarizing Glasses with silver Reflection and a perforated cover on the sides of the frame as a Chic detail. The Men's model is with TAC glass (Tri Acetate cellulose) equipped, to reduce glare and eye fatigue and protect the glasses from scratches. protect. The features at a glance View: Polarizing Tri-acetate cellulose glasswith silver Specular reflection,Filter category 3, 100% UV protection, case and a special Cleaning microfiber cloth (50-year anniversary)

The high-end Myopia Masters measuring device ensures early detection and control of myopia (short-sightedness) and also measures - simply and reliably - various biometric parameters such as keratometry, refraction or axial length. Biometric lens fitting and myopia management thus become unique differentiation criteria for opticians.

Biometric parameters in a spectacle lens - BIOMETRICS
In combination with the measurement technology of the Myopia Master, BIOMETRICS technology creates a lens that is as individual as each eye itself. Based on previous precise measurements, the decisive biometric parameters are incorporated into the production of the lens. Eye length, eye pivot point and pupil diameter are taken into account and guarantee a precisely fitting visual experience and comfort.

Alcon has so far enabled the removal of almost one million kilograms of plastic waste from the environment. In early May, Alcon announced the expansion of its partnership with Plastic Bank - an organization that builds recycling ecosystems in underdeveloped communities to combat plastic pollution while providing collectors with a pathway out of poverty.

From 649,000 to 990,000 kilos

For every ton of plastic introduced to the market, Plastic Bank collects an equivalent amount of ocean-bound plastic in vulnerable coastal communities. In 2022, Plastic Bank removed more than 649,000 kilograms of plastic waste from the environment to offset the plastic used by Alcon for selected surgical and vision care products. Alcon aims to expand plastic removal to more than 990,000 kg in 2023. An equivalent to the more than 49 million plastic bottles that will reach the ocean this year.

Improving the lives of people living in poverty

Beyond the environmental impact, Alcon's partnership with Plastic Bank will support more than 330 collection communities worldwide in 2023. Collection members exchange the plastic they collect for life-enhancing benefits such as health insurance, food vouchers and school supplies.

Also minimize packaging and shipping materials

Charles Herget, Head of ESG at Alcon, said: "While single-use plastics are essential to the safety and comfort of medical devices, we strive to minimize their impact on the environment by supporting important initiatives like this program with Plastic Bank. Our hope with this continued partnership is to further promote the offsetting of waste with the products in our Surgical and Vision Care portfolio to have an even greater impact on our sustainability efforts. We will also continue to minimize other product-related plastics such as packaging and shipping materials."

Now also on Systane Eye Drops products

For its Vision Care products, Alcon offset its plastic footprint for DAILIES TOTAL1 and PRECISION1 in 2022, (more than 600,000 kg of plastic and the equivalent of 30 million plastic bottles). Building on these efforts, Alcon has expanded its offset program for 2023 to include Systane Eye Drops, which are sold in more than 30 markets, including Australia, Egypt, France, New Zealand and the United Arab Emirates. The D-A-CH markets (Germany, Austria and Switzerland) have also been included in the contact lens program.

More information about the partnership

Alcon's partnership with Plastic Bank complements the global eye care company's larger efforts to reduce waste, emissions and chemicals of concern associated with Alcon's products and services.For more information about Alcon's collaboration with Plastic Bank, visit https://plasticbank.com/client/alcon.

The complete conference program will soon be available at www.opt-x.ch. The provider is the SBAO, the conference venue is, as in the previous year, the TRAFO in Baden. Registration deadline is September 5, 2023, attending the entire conference generates 6 credit points.

Until now, it has been assumed that the prices for spectacle lenses only arise after the actual lens consultation and determination and must be clearly and verifiably communicated to customers before they make a purchase decision. OPTIKSCHWEIZ is currently working at full speed to examine the legal framework and create corresponding templates for members. Information on this will be provided shortly.

Experienced experts convey the latest scientific findings and share their experience of technologies, fitting and customer advice. Practical, clear and with lots of valuable tips.

The topic of presbyopia will be a focal point in May and June. In the online seminars on optimal care for customers with presbyopia, participants will learn which innovative technologies make the difference and learn new tips for successful consultation and fitting. Another highlight is the seminar "The CLEAR Way", in which the most important results of current contact lens research from the BCLA report (British Contact Lens Association/CLEAR) will be presented. Among other things, it will focus on new findings on the fitting of contact lenses and their contribution to a successful contact lens business.

Participation in the free online seminars is straightforward via the Zoom video conferencing system. With the help of a chat function, participants can take part in discussions, ask individual questions and contribute their own experiences. They can also receive a certificate of attendance on request. The complete online seminar program with all information on registration and participation is available at https://www.jnjvisioncare.ch/online-seminare

Current online seminars

On Monday, May 8the seminar "Soft contact lenses 2.0 - New findings for your success" will start at 9:00 am. What are the scientific findings on the fitting of soft contact lenses? Do the traditional fitting rules still apply or can new perspectives and approaches help to fit modern, soft contact lenses easily, quickly and safely? (German, 60 min.).

On Wednesday, May 17will be followed at 19:00 by the seminar with the special topic "The CLEAR Way - Maximize your contact lens success". The most important results of current contact lens research from the BCLA report (British Contact Lens Association/CLEAR) will be presented. Learn more about the evidence-based guidelines for contact lens fitting. Together we will discuss how these findings can contribute to success in contact lens practice. (German, 60 min.)

On Monday, May 22, (and Monday, June 5) will continue at 9:00 a.m. with the seminar "Vision in old age - current studies and findings on presbyopia". The intensive demands of today's world are particularly challenging for ageing eyes. Loss of comfort and visual quality can potentially lead to discontinuation of contact lens use. In this online seminar, ACUVUE experts share their latest findings and studies on presbyopia. (German, 60 min.)

On Wednesday, May 31at 7 p.m., the special topic will be "Optimized ACUVUE Service". In this online seminar, you can learn about Johnson&Johnson's reorganized ACUVUE service, including the new contact form, which enables the customer team to respond even more specifically to questions about the ACUVUE family and current activities.

Close and welcoming, committed and responsible, daring, creative and innovative, the Silmo brand invites professionals throughout the year to imagine, shape and explore the future of a constantly evolving sector. A true reference at international level and a pioneer at the frontiers of innovation and inspiration, Silo organizes events in multiple formats and generates quality content to support all professionals in the development and implementation of their activity.

In times of growth and in times of crisis, Silmo relies on solid pillars and an agile offering. Silmo Family and its diverse formats of professional meetings: Local and international events, social events, creation of synergies and business generation.

Able to adapt to changing circumstances, Silmo is a living universe where technologies, trends and expertise meet, converge, agglomerate and lead to projects, collaborations, ideas and business.