The Brand Icon line features sunglasses with an edgy design and the HUGO logo on the temples as a strong statement. The color combinations of the frames include fashionable fresh tones, which are complemented with normal tinted or mirrored lenses.

The new sunglasses and prescription frames in the Contemporary line have been designed with the planet in mind and are made from Acetate Renew and eco-injected resin. These modern and contemporary models feature the HUGO logo in tone-on-tone or contrasting color on the temples. The striking color combinations convey a fresh feeling with shaded and transparent colors. The glasses are complemented with normal tinted or mirrored lenses.

New color accents shimmer through the multi-layered panel material. From a bright fuchsia red, earthy caramel brown to a soft seaweed green. A spectacle of light and reflection. Hidden inside is a filigree metal inlay in gold, which provides a further eye-catcher with the finest lines. These are connected to the acetate with square rivets and make every detail shine.
The new collection in titanium also presents itself with a lot of shine. High-quality produced lightweights that appear in different shades at the same time thanks to their metallic color. There are plenty of new things to discover, whether you like color or not!

OPT-X.ch is the first symposium of its kind in Switzerland: two top-class symposia have been transformed into one symposium on one weekend. The sponsoring associations OPTIKSCHWEIZ and SBAO are continuing their cooperation and are looking forward to once again offering the industry an excellent opportunity for further training and networking. The conference will continue to be bilingual, with all presentations being simultaneously translated into German and French. On Saturday and Sunday evening, there will be additional opportunities for networking with industry colleagues over dinner. A total of 6 SBAO credit points will be awarded for attending both days of the congress.

Ms. Schmelzing, your new daily disposable lens is called ACUVUE OASYS MAX 1-Day? What does the "MAX" stand for?

MAX stands for MAX wearing comfort and MAX visual quality, because our innovative daily disposable lens offers sharp, clear vision in all light conditions as well as a high level of end-of-day wearing comfort. This is thanks to an unprecedented combination of two technologies: TearStable technology enables longer-lasting stability of the tear film and therefore exceptional wearing comfort.The Optiblue Light filter improves visual quality and comfort by reducing annoying stray light by 20 percent.

The multifocal ACUVUE OASYS MAX 1-Day Multifocal also features another technology that is used in all ACUVUE Multifocal contact lenses from Johnson & Johnson Vision: The "pupil-optimized design" optimizes 100 percent of the parameters for pupil sizes that vary according to age and refractive error.

How does the new daily disposable lens fit into the ACUVUE portfolio?

We have developed ACUVUE OASYS MAX 1-Day for people who are very active both online and offline and have high demands on the visual quality and comfort of their contact lenses. Thanks to innovative technologies, our new daily disposable lens offers exceptional performance in a variety of demanding environments and changing light conditions. And not only in the spherical version, but also in the multifocal version. This clearly makes it our premium product.

What opportunities does the new lens offer specialist retailers?

With ACUVUE OASYS MAX 1-Day, opticians can respond even better to the needs of their customers and provide them with optimal care. This means they benefit from satisfied and loyal customers. Our new daily disposable lens has been specially developed for the intensive visual demands of a modern lifestyle. Our varied, demanding everyday lives and the long hours we spend on digital devices - sometimes up to 13 hours a day - constantly demand maximum performance from our eyes. In this context, many wearers complain about the negative impact on wearing comfort. This is precisely where ACUVUE OASYS MAX 1-Day comes in with its combination of two innovative technologies. It keeps the tear film stable for longer and offers a high level of comfort at the end of the day.

ACUVUE OASYS MAX 1-Day therefore meets the needs of both existing and potential customers with high comfort requirements. And as the multifocal lens in particular can be fitted easily, quickly and reliably with 96 percent fitting success, it offers specialist retailers optimum conditions. They are also ideal for turning spectacle wearers into so-called "dual wearers" who wear both glasses and contact lenses - depending on the situation and personal preference. Studies show that dual wearers are extremely lucrative, as they spend an average of 3.5 times more money when buying contact lenses in addition to glasses than when buying glasses alone. In addition, the customer loyalty potential for dual wearers is five times higher than for pure spectacle wearers.

In Switzerland, multifocal contact lenses are considered more complicated to fit. How do you counter this prejudice? And how easy is it to fit the new ACUVUE OASYS MAX 1-Day Multifocal?

Good contact lens fitting consists of finding an optimal design that meets all visual and comfort requirements. And this is no more complicated with multifocal contact lenses than with spherical lenses. In addition, ACUVUE multifocal lenses have a "pupil-optimized design". 183 pupil-optimized parameters make it possible to adapt the optical design of the contact lenses to the individual refractive error, the additions and the different pupil diameters of the ageing eye. In addition, Johnson & Johnson Vision offers a specially developed fitting guide and the ACUVUE Multifocal Calculator on the website for effortless fitting. Those who use these tools can significantly reduce the fitting time, increase the success rate and thus increase customer satisfaction. Opticians also receive support with fitting through Johnson & Johnson Vision's online seminars and individual training courses.

How is the contact lens market developing in general?

The Swiss contact lens market offers enormous development potential. Around 800,000 people currently wear contact lenses in this country. However, around 4.2 million Swiss people need a visual aid. Of these, over 3 million would be willing to test contact lists in the next 12 months.

In order to double the current market, we need to convince far fewer than half of these 4.2 million people of the benefits of contact lenses and offer them products that meet their needs. In view of this enormous market potential, we are very optimistic about the future and also see excellent business opportunities for our partners.

Why are trust and reliability so important when it comes to contact lenses?

For many people, the sense of sight is the most important sense, which is why some of them have reservations about putting contact lenses directly on their sensitive eyes. Poorly fitting or incorrectly adjusted contact lenses can lead to eye and vision problems and therefore have a massive impact on quality of life. It is therefore very important that the contact lenses are of high quality and come from a trustworthy and reliable source. There are also many false myths circulating about contact lenses, such as that they can get lost in the eye or that you can injure yourself when putting them on or taking them out. This unsettles many people who might like to wear contact lenses and makes competent, individual and needs-oriented advice from an optician a decisive success factor.

Which customers should contact lens specialists recommend the new ACUVUE OASYS MAX 1-Day daily disposable lens to?

We generally recommend offering the lens to both new wearers and existing contact lens customers. For existing customers, we recommend regularly asking whether their needs have changed, for example due to age, professional developments or new hobbies. In this way, opticians can take the opportunity to inspire their customers with more performance and wearing comfort. They themselves benefit from higher-quality sales, satisfied customers and therefore a high level of customer loyalty. As a general rule, the basis for optimum contact lens care is always careful consideration of physiological factors and the needs of the contact lens wearer.

How do you support your partners with the introduction of ACUVUE OASYS MAX 1-Day?

With the ACUVUE OASYS MAX 1-Day spherical and multifocal contact lenses, we offer our partners a product with excellent market opportunities. Particularly in the light of ever-changing lifestyles and the associated increase in the use of digital devices. We have put together a comprehensive support package so that they can make the most of the business potential of this premium contact lens: with marketing materials for both the stationary point of sale and online channels, with attractive offers and comprehensive training measures.

For their social media activities, we provide our partners with comprehensive, needs-based materials, CRM measures to address potential new customers and advertising campaigns so that they can expand their reach among their customers and attract local target groups to their business. In addition, we offer further attractive support with the ACUVUE satisfaction guarantee: Contact lens wearers can test ACUVUE OASYS MAX 1-Day without risk and get their money back if they are not completely satisfied with their new ACUVUE contact lenses for any reason. In this way, potential hurdles for the first purchase are significantly reduced.

In addition, our partners can deepen their knowledge of the new premium daily disposable lenses in our compact but comprehensive online seminars and receive tips on personal contact, advice and fitting as well as many other topics. Our ePED service with individual, personal advice is also available to them. This service was recently set up by our Professional department and has been very well received. Thanks to this wide range of support, our partners can concentrate fully on advising their customers, fitting ACUVUE OASYS MAX 1-Day and expanding their business.

ACUVUE®, ACUVUE® OASYS MAX 1-Day and ACUVUE® OASYS MAX 1-Day MULTIFOCAL are registered trademarks of Johnson & Johnson.

Together and personal: the cross-media campaign will be launched on September 1. The new campaign with real people instead of models stands for the dynamics in communication. "If so many positive things are already happening in the run-up to opti, we simply have to show this to the outside world! With our unusual visitor campaign featuring real opti people, we are therefore taking a new approach to communication. It reflects the joy and pride of working together creatively," says Cathleen Kabashi, Head of opti in Munich, explaining the new campaign, which will be continued throughout the year, cross-media and successively with other players. The most important thing for Kabashi is to use the selection of industry representatives to show how diverse the optical industry is - and the strong personalities behind opti.

The philosophy of the new opti visualization

"WE ARE opti" is more than just a slogan or a hashtag. It revolves around the philosophy of Munich's opti as an answer to the global industry challenges of our time: the big picture is so much stronger than the individual! As an important meeting place for the optical industry, opti acts like a pool of ideas, it thrives on the passion of its participants, the shared experiences and the clear commitment of everyone: we meet in person to exchange ideas. Whether before, during or after the trade fair. We find solutions together - for an industry with a future.

The faces of the first campaign and their motivation

In keeping with the philosophy of the campaign, the mix clearly shows the range of opti right from the start of the new campaign: opticians, representatives of the trade press, association members and influencers. The following opti stakeholders took part in the people shoot in Munich in August 2023:

• Aziza Arbabzadah, Senior Consultant Consumer Optics SPECTARIS
• Giovanni Graffweg, master optician & owner of OPTIK BREIDERHOFF in Essen
• Sabrina Oberlander - Master optician & owner of BRILLENWERKE in Offingen, ambassador of the trade
• Sertac Özenir, master optician & owner of SEHWELT ELLER in Düsseldorf
• Sarah Schleicher, optician & influencer
• Dagmar Schwall, Project Manager eyebizz
• Frank Sonnenberg, IG Nachhaltigkeit, CSR Manager & Journalist

#weareopti

After the launch, the new motifs can be seen cross-media on the opti website weareopti as well as in print and digital media throughout Europe. Stories about the people behind the new WE ARE opti campaign can be discovered on the trade fair's social media platforms from September 1.

Year-round communication - to be continued on an ongoing basis

What happens next? The kick-off will be followed by the second casting for the next campaign flight at opti in January 2024. This liveliness and the surprise effect ensure increased attention and a lasting increase in the sense of community within opti.

Stage 4: Jurassic Museum of Art and History

The Jura Museum of Art and History is a charming place in the heart of the old town of Delémont. The museum buildings are located on the ramparts of the old town and are part of an architectural ensemble dating from the 18th and 19th centuries. Jura, tête de moine, end of the world... A permanent exhibition that takes the clichés and symbols of Switzerland's youngest canton as a starting point to shed light on the events and environments that have shaped the Jura and its inhabitants. As a place of exchange and reflection, the museum addresses social developments in its exhibitions and changing events. It also houses various collections, including the world's oldest decorated crosier and storage rooms with various archives.

The museum offers public guided tours every Saturday and Sunday and a tour "A ne pas louper" - don't miss it, with a magnifying glass of course.

Competition question

Which utensil is indispensable on the "A ne pas louper" tour?

Send an e-mail with your answer to fachmedien-luzern@galledia.ch by the end of August. Please don't forget to include your full address and tell us whether you would prefer to win the men's or women's model of the cerjo anniversary sunglasses. Good luck!

The winner of the third stage is Christian Flühmann from Wettingen, who won the men's model of the cerjo 50th anniversary special edition 2023. Congratulations!

The "Style&Expression" line of the BOSS men's collection features striking, lightweight frames made from environmentally friendly Rene acetate. The lenses are made from bio-based nylon or premium plastic using recycled materials.

The hot new sunglasses and prescription frames are crafted in plain Havana or colorblock designs and feature signature metal detailing (with the iconic BOSS stripes). The colorways bring out intense tones.

The "Active&Dynamic" line features new sunglasses with a sporty aesthetic, made from bio-injected synthetic resin, accentuated by contrasting colored details made from bio-rubber for maximum comfort and the best grip. The new sunglasses are fitted with high-contrast lenses for the best visual quality. As always, the BOSS colors black, white and camel are in the foreground, plus a special color choice dedicated to Italian tennis star Matteo Berrettini.

The "Distinctive Codes" and "Light&Minimal" lines of the BOSS women's collection are equally appealing with strong colors and environmentally friendly materials.

The carefully hand-applied color design of the must-have frames skilfully emphasizes the eyebrow line and makes the eyes sparkle at the same time. The seductive gradient effect with a velvety to shiny finish further enhances the appeal of the glasses.

Roland Keplinger, Head of Design at Silhouette, sees it this way: "Characteristic details combined in new ways make the Illusion Lite a comfortable and attractive model that appeals to a broad target group. The high-quality mix of materials and the urban style give the glasses their understated personality."

The collection's playful color selection includes vibrant tones such as mango, rose, orchid and jade as well as alternative, casual shades. A mix of two colors between the frame and temples completes the perfectly balanced look.

The round and rectangular frames exude an effortlessly casual flair while embodying a modern aesthetic. The models have a unisex design and are suitable for both business and leisure. They are made from the flexible Silhouette material SPX+ and have tapered titanium temples.

The Illusion Lite is made from extremely high-quality materials that produce hardly any waste during processing and features maintenance-free hook hinge technology. The full-rim glasses can be individually customized for each wearer. This makes the collection an important part of Silhouette's core collection.

The French luxury group Kering Eyewear, owner of Maui Jim since 2022, is supporting the Maui community with a donation to the Maui Strong Fund of the Hawaii Community Foundation to help people affected by the disaster and support them in their recovery.

Roberto Vedovotto, President and CEO of Kering Eyewear, commented: "We are devastated by the destruction of Lahaina and are concerned for the people who were tragically affected or displaced by the fires. We are staying on top of the situation to provide support and resources to those in need."

Soundbite from Maui Jim on Instagram:

"In the spirit of ohana (family) and community cohesion, Kering Eyewear, owner of Maui Jim, is wholeheartedly supporting the Hawaiian island of Maui following the devastating wildfires that have ravaged the town of Lahaina, where Maui Jim's store and office are located. Kering Eyewear and Maui Jim are committed to the well-being of the Hawaiian community and are donating to the Hawaii Community Foundation's Maui Strong Fund to help those affected by this unfortunate disaster and to support the rebuilding efforts. We are heartbroken by the devastation in our beloved Lahaina and the tragic loss of life. We can confirm that all Maui Jim employees living and working in Lahaina are safe. Our roots are deep in Lahaina and together we will thrive again."

Striking contours and a wide temple design are combined with exciting two-tone surfaces to emphasize a sense of the extraordinary. The collection combines unique techniques and high-tech materials that are synonymous with Silhouette. Whether for work or leisure: the four full-rim frames in their different shapes - from round to square to rectangular - are suitable for every situation. Wearers can choose between a matt or glossy finish in six vibrant colors to emphasize their preferred style.

Roland Keplinger, Head of Design at Silhouette, explains: "Contemporary shapes combined with vibrant colors create a bold look that is also characterized by the incomparable wearing comfort and special lightness of Silhouette. Versatile dyeing techniques and color blocking create a new appeal and expand the range of full rim possibilities in the world of Silhouette."

The maintenance-free design also includes Silhouette's innovative hook hinge technology. All Vivid Sky glasses can be easily customized and optically glazed.

Each section contains interviews, tutorials, videos and courses. Petra Zapsky: "Our aim is to provide the best possible learning support for young opticians. To this end, we provide learners with expert knowledge via the app, which provides them with valuable information for their studies." Petra Zapsky is Head Professional Affairs and Myopia Management CooperVision D-A-CH.

Students can also use the app to apply for the CooperVision OptiStudent Award, formerly known as FORCE. This annual competition organized by the company is aimed at students of optics/optometry throughout Europe. The winner goes home with the title "CooperVision OptiStudent of the Year". This year, the final of the competition will take place on September 16 at CooperVision's Innovation Center in Budapest.

The app is available in English and can be downloaded free of charge from Google Play or the Apple AppStore.

With a dedicated super audio team, in-house research and development resources and the 1001TP3 acquisition of Israeli start-up Nuance, the Group will introduce a new breakthrough hearing technology that can benefit 1.25 billion consumers with mild to moderate hearing loss.

Part of the DNA

"It is part of our DNA to meet consumer needs with bold measures," said Francesco Milleri, Chairman and CEO, and Paul du Saillant, Deputy CEO of EssilorLuxottica, in a press release issued by the company. However, the optical industry remains the core business. The growth of the optical market continues to be the main component of the corporate strategy. At the same time, the company wants to open up new avenues for the industry by meeting the need for good hearing with innovative technologies. "Our proprietary hardware and software combined with our design and manufacturing capabilities will allow us to combine hearing solutions and prescription eyewear into one groundbreaking product and bring it to market everywhere through our open network model," said Francesco Milleri and Paul du Saillant. "As in the field of vision, we will be the first to remove the stigma of traditional hearing solutions and replace it with comfort and stability."

Global supply gap

Similar to vision care, the market for hearing solutions is underpenetrated for a number of reasons, from the visibility of traditional hearing aids to discomfort and price. According to a 2021 World Health Organization study on hearing, there is a global coverage gap of 83 percent.

To close this gap, the company's audio team is already working on its first product. This will seamlessly integrate high-quality hearing technology into fashionable glasses. The product is expected to be launched on the market in the second half of 2024. The audio components will be completely invisible, removing a psychological barrier that has prevented the acceptance of conventional hearing aids in the past. To distribute the new product, the company plans to use traditional hearing aid channels and selected optical wholesale customers to make this technology available to consumers in 150 countries.

The multidisciplinary exchange area Silmo Next is dedicated to future research. It will offer a review of the latest technological innovations. An inventory to (re)discover the main advances in the field of smart eyewear, phygital experiences and eco-friendly design. In addition to this immersive review, Futurology offers unique experiential areas to test smart products, discover new trends in virtual reality and experience an innovative approach to sustainable production: Visitors can get active themselves by, for example, injection molding a frame out of plastic bottles or winning a custom-made frame.

Trend forum

The trends in the eyewear industry are always present, echoing the digital magazine "Trends by Silmo". In a scenographically designed room, these main trends are presented in perspective, revealing a selection of the best optical and sunglasses frames from the exhibitors present at the fair.

Trends by Silmo - the digital magazine

Silmo Paris launches the digital magazine "Trends by Silmo" with each of its issues. New uses and strong concepts - the inspiring magazine reveals the style and design perspectives 2023-2024 and a thorough analysis of all influences in the industry. Whether brands, products, innovations, marketing or materials: "Trends by Silmo" deciphers the changes and trends that will shape the world of ophthalmic optics in the near future.

Optical Design 2023 competition

After kicking off at the 2022 edition of Silmo Paris, the "Design Optique" competition returns this year with a topical theme imposed on students from design schools around the world: Sport. The jury, made up of optics and design professionals and chaired by Marie-Christine Dorner, interior architect, designer and scenographer, will meet on Friday, September 29 to select the winner from the various concepts selected on the basis of a complete dossier and a 3D-printed prototype.

Silmo d'Or

The 30th edition of the Silo d'Or, which honors innovation and creation, is an unmissable event, an ultimate consecration that has highlighted the ingenuity and inventiveness of more than 330 companies since its inception in 1994. This year, Nicolas Fafiotte, the creator of exceptional moments, will preside over the award.

Silmo Academy

"From performance planning to success: becoming an elite eye care practitioner" is the title of the Silmo Academy's 2023 theme. An allusion to the Rugby World Cup, which is taking place at the same time as the trade fair, and of course to the next Olympic Games in Paris in 2024. Over two days, Saturday 30 September and Sunday 1 October, the 12th edition of this scientific colloquium will shed light on optimizing performance and guaranteeing success, a topic that will be approached from two angles: The optician's performance and the patient's performance.

International Opticians Award of the IOA

The International Opticians Association (IOA), a professional organization based on the other side of the English Channel, awards an annual prize in collaboration with Silmo Paris to highlight an optician recognized for their high level of professionalism. Before announcing the winner at the Silmo d'Or ceremony, the jury had the honor of shortlisting the five finalists: Frenchman Jean-François Porte, Americans Phernell Walker and Carrie Wilson, New Zealander Angela Mitchell and Portuguese Vitor Manuel Simoes Martins.

With its interactive, practice-oriented training seminars, Johnson & Johnson Vision supports opticians in expanding their knowledge and skills and successfully exploiting their business opportunities. For example, with the optimal care of people with presbyopia.

Over half of the population in Switzerland is aged 46 and over and will therefore soon be confronted with presbyopia. The potential is therefore huge and the market offers excellent opportunities for dedicated contact lens specialists. Many of those affected know little about the advantages of multifocal contact lenses. This is where dedicated opticians can score points with their extensive expertise, individual advice and competent fitting.

The Johnson & Johnson Institute provides the necessary knowledge in its extensive digital training program, currently with seminars on findings from presbyopia research and information on innovative technologies for multifocal lenses, for example.

In addition, scientific topics on the anatomy and physiology of the eye (CLEAR report) and the assessment of the anterior segment of the eye are in high demand and will be repeated at the end of the year: "We are always very pleased that, in addition to our practical seminars, the training courses on scientific topics and research results are also very popular," emphasizes Marco van Beusekom, Senior Manager Professional Education and Development D-A-CH & Benelux at Johnson & Johnson Vision. "After all, the knowledge imparted there forms the basis for successful adaptation."

The one-hour online events run easily via the Zoom video conferencing system. A chat function enables discussions, and individual questions are also answered. Participants particularly appreciate the expertise of the renowned speakers, the professional exchange and the practical relevance and interactivity of the seminars.

> To the program

Functional sports goggles should generally be part of the standard equipment for outdoor sports, especially when heading into the mountains. Here, the weather can change from one minute to the next, from sunshine to rain, storms and fog. The brand new elate.ng stands for the best protection in mountain sports. The individual adjustment options, the robust frame and the high-end LST® filter technology make the elate.ng the perfect companion in the mountains.

Paul Guschlbauer (AUT), Austrian Hike&Fly pro and evil-eye athlete from the very beginning, has tested the elate.ng and found it to be very good: "Whether I'm hiking uphill or flying downhill, the elate.ng always offers a perfect fit and looks great too. For me, the elate.ng is already part of my basic equipment. What I like about evil eye is the fact that it is an Austrian company and the quality is simply outstanding. I was immediately impressed by the new elate.ng."

Sophisticated adjustment options such as the three-way adjustable temples and a two-way adjustable nose pad ensure a perfect fit and maximum wearing comfort at all times. Thanks to the curvature of the frame, which is made from extremely lightweight, flexible and temperature-resistant PPX® material, and the size of the lenses, the elate.ng completely covers the eyes and thus enables the largest possible field of vision and uninterrupted enjoyment of the summit. The new, innovative lens guard made of soft and shock-absorbing silicone not only protects the lenses of the elate.ng, but also adds a trendy and sporty color accent.

The high-end LST filter technology ensures perfect vision and 1001TP3 protection against UV-A, B and C radiation. Contrasts are enhanced to enable you to see your surroundings and potential obstacles quickly and precisely. LST also compensates for extreme light fluctuations and filters out dangerous light waves up to 400 nanometers (UV400). This counteracts eye fatigue and increases the ability to concentrate. In order to guarantee a clear view for spectacle wearers on the mountain, evil eye offers various lens options for fitting the elate.ng with the right prescription.

The elate.ng will be available from September in six colors and comes in two different sizes (S and L).

Around fifty eyewear brands are expected to attend, including both established brands and up-and-coming newcomers. A visit to the HOF can easily be combined with a tour of the Swiss Museum of Transport. Located directly on the shores of the lake, the Swiss Museum of Transport is the most visited museum in Switzerland and houses exhibits such as locomotives, cars, ships and airplanes.

Lucerne

Its unique location on the shores of Lake Lucerne with views of the Swiss mountains makes Lucerne a tourist hotspot. The city offers many famous sights, including the world-famous Chapel Bridge, the Lion Monument and the picturesque Old Town.

Partner companies

HOF has gained a new partner in Beck Optikhandel. Beck Optikhandel sells a wide range of products and supports customers with a comprehensive service. It is the exclusive distribution partner of Breitfeld & Schliekert for Switzerland.

The main partner of HOF is Nikon. The pursuit of perfection has always been part of Nikon's DNA. With its latest product Presio Ultimate SP, Nikon is setting new standards for comparable lenses.

Dynoptic remains loyal to HOF as a long-standing partner. Dynoptic is an association of around one hundred owner-managed specialist opticians from all over Switzerland. Basel-based architecture firm Studio Arenas and Contedi, a developer of online tools for the sector, will also be presenting their services at the event.

Inspiring experience

HOF 2023 thus promises to be an inspiring and enriching experience for all those who are at home in the world of eyewear. Eyewear manufacturers interested in participating can find more information and register on the HOF website www.hallofframes.ch.