Anyone who immerses themselves in the universe of the globally successful premium eyewear manufacturer at stand C3.341 will discover the fascination and appeal of stylishly illuminated walls, displays and screens as well as ultra-modern shop-in-shop solutions. When it was founded in 1964, the family-run company already had the ambition to develop the most beautiful eyewear in the world. With this trade fair appearance, Silhouette succeeds in presenting them in a correspondingly magnificent way. The stand concept illustrates what the brand is all about: unique lightness, an outstanding wearing experience, fascinating design and a presentation at the opticians that is hard to get enough of. All this makes Silhouette the benchmark in the premium eyewear sector.

Trade fair highlight: the anniversary edition of the TMA eyewear icon

In addition to exciting new products, the global market leader in rimless eyewear has also prepared a very special highlight for opti. For the first time, Silhouette is presenting its anniversary edition of the new Titan Minimal Art. This ultra-light icon from Silhouette celebrates its anniversary in 2024. For 25 years, the TMA has inspired millions of people around the globe. And even beyond: the TMA has already been used on over 70 space missions. The collection, a perfect blend of style and innovation with a brand new look, heralds the future of rimless eyewear, inspired by a quarter of a century of excellence. Tom Smits, Managing Director of Silhouette Deutschland GmbH, is enthusiastic: "We have high expectations for the trade fair and can hardly wait to get started. We have the highlights ready and are now working flat out to present them perfectly. We are looking forward to spending three unforgettable and successful opti days together with our business partners.

Silhouette can be found at opti from January 12 to 14 in Hall C3, Stand 341.

Visitors can expect real color highlights at Ad Lib and a spectacular new hanger design at Line Art. There will also be exciting news from the Japanese brand Minamoto: The launch of the third collection. The theme of the collection is "a-um", a term from Zen Buddhism that means the beginning and the end and is interpreted more freely today with the combination of two opposites. It will be interesting to see how the theme has been implemented in the collection.

You can see all this in Hall C2, Stand 411

This year, the congress will be held over two full days - for the first time, Monday will also offer a full day of training on exciting topics. If you would like to deepen your knowledge of optometry and learn about the latest innovations in this field, register now for the congress and benefit from the early bird discount until January 31, 2024.

Cathleen Kabashi from the opti trade fair management is delighted: "Four full halls on three power days! The key players and outstanding experts are on board, plus a top-class supporting program - opti is once again proving itself as a platform for the cohesion of a promising industry". Expanding your own competitiveness, protecting the climate, offering more good vision... Around 390 exhibitors, including big players, medium-sized companies and newcomers, provide answers to the urgent questions of the optical industry.

The motto is to be there
Visitors and exhibitors can become active, be amazed, understand and get personally involved, i.e. for all those who work together to secure the future of this multifaceted, important and health-promoting industry. As an international contact exchange, opti offers the optical industry the ideal stage in its four exhibition halls with 44,000 square meters of exhibition and meeting space. Not only key players such as Zeiss, Hoya, CooperVision, Silhouette, Marcolin and many more bring life to the trade fair motto #weareopti, above all those who have accompanied and shaped opti for years, such as Oculus, the OWP Group with CAZAL, Vistan, Charmant, Safilo, Andy Wolf, rolf or Blackfin, are an important building block for the success of the event.

Trends in the ophthalmic industry
The focal point is the trends in ophthalmic optics, which can be experienced live and up close, discussed together and examined from many angles. The earlier the trends in an industry are known and utilized, the better the chances for the future. The Innovation Area with opti Trend Hub in Hall C3.551 attracts visitors with exciting products and presentations. Among other things, the "Optics Trend Radar by opti" will be presented to trade fair visitors for the first time here. The area is complemented by the adjoining new opti Optics Start-up Area, which brings together industry newcomers.
In the already well-known opti boxes in Hall C2, truffle hunters will find the secret stars of frame design competing for the third opti Box Award. The winners will be announced by the international jury on January 13 at 2:30 p.m., once again on the opti Trend Hub stage in Hall C3, Stand C3.551.

Four opti Hubs in 2024: trend, myopia, sustainability and career

The focus of the upcoming opti is on inspiration, information and interactive exchange between all participants. To ensure this goes beyond the exhibitors' presentations, four themed hubs will be held for the first time:

1. new: Trend Hub in Hall C3
Which trends will ensure the success of opticians and the optical industry in the future? Under the motto "Eye like Future", the new Trend Hub in Hall C3 provides the answers and enriches opti 2024 with another highlight. The service robot Pepper makes it clear right from the start: an exciting mix of trend presentations, hands-on technology gadgets and digital steles where you can search for the latest trends yourself. Cathleen Kabashi provides deeper insights: "With its finger on the pulse of the times, opti provides impetus for the timely recognition and exploitation of business opportunities in the form of the results of the first optics trend radar by opti. Technical gadgets can also be tried out on site: From smart holotables to VR glasses used in eye diagnostics. While concise trend stand-ups by international and German industry insiders will keep guests up to date quickly and effectively, the opti Runway Bar will have drinks just around the corner."

2. opti Myopia Hub supported by Hoya in Hall C4.351
Here, international experts and practitioners will answer questions from the specialist audience about the latest developments in the field of myopia control and treatment. Sponsors such as Hoya, but also Cooper Vision, Essilor, Rodenstock, Oculus, Visall, SwissLens and MPG&E will comment on research results, insights and best cases. The extensive program with a total of 22 specialist presentations is available online at opti.de.

3rd opti Sustainability Hub supported by Focus with Sustainability Award in Hall C4.353
Sustainability as one of the central trend topics of our time and thus also of the optical industry: this hub will offer lectures and discussion panels on the topics of ecology, economy and social issues. The opti Sustainability Award will honor outstanding initiatives in the field of sustainability for the first time in 2024 and is the further development of the goals of the Sustainability Interest Group (IG), which forms the jury for the award: To sensitize everyone in the optical industry to the need for sustainable action and to move from talk to action. The IG is an association of experts from manufacturers and opticians who have been committed to greater sustainability within the industry since opti 2022. The premiere of the opti Sustainability Award is thanks to the tireless commitment of the IG: "We are delighted to see the three selected finalists pitching for the first award at opti 2024! The response this year shows how much the topic is moving our industry and how intensively optical companies are already working on solutions. Every idea submitted is a win for everyone - and for the industry itself," said the jury members in an official statement. The pitch and the award ceremony will take place on Friday, January 12, at 3 pm.

4. new: Career Hub supported by eyebizz in Hall C3.361
Together with eyebizz Jobs, employers and jobseekers from the optical industry will meet here in an inspiring atmosphere for speed dating, career pitches and discussions with high potentials. A job wall, further presentations on career topics and live discussions with professionals at informal themed tables (e.g. the use of AI in HR) bring together professionally suitable players.
Curated tours on all three days
The well-known opti tours are free of charge on all three days of the trade fair and can be booked in three versions while space lasts:
1) For trainees with Sarah Schleicher on the Friday of the fair from 4 p.m.
2) Focus on ophthalmic optics several times a day with epitop GmbH
3) Daily tours to the Independent Eyewear Brands with Karin Stehr.
Link to all topics and dates: https://www.opti.de/messe/opti-rundgaenge/

Finally back: the #weareopti party
Apart from the enormous variety of information, current studies and specialist presentations on the industry's most pressing issues, it is the personal meetings that give opti in Munich its unique DNA. During all three days of the trade fair, the YES Lounge in Hall C1.151, the opti Box Bar in Hall C2.171, the new opti Runway Bar in Hall C3.451 and the opti Caf© by ZVA in Hall C4.235 will provide the right ambience for personal discussions. And on the first evening of the trade fair, opti invites you to the #weareopti party with free drinks, snacks and lots of dancing - above Hall C1 in Restaurant C1/C2!

opti connect: Information and networking before, during and after the trade fair
In addition to the new ticket service (request via suppliers or regional guild associations), opti connect makes trade fair planning much easier for everyone involved. All information on the activities, products and services of the exhibiting companies can be found here in a clearly structured form. Before, during and after the trade fair, trade fair participants can network systematically and program planning can also be done with a click via opti Connect. Focused on the selected topics, everyone can find all information on the digital platform around the clock and is regularly informed about news in the respective topic area by Marketing Automation.
Conclusion: Those who participate will expand their future and business opportunities!

First optical trend radar
The motto of the first optics trend radar by opti is "Watch, prepare & act". A motto that also applies to opti participants, around 65 percent of whom are purchasing decision-makers. They benefit from the earliest possible assessment of trends in the optical industry as well as from the broad transfer of knowledge and comprehensive business contacts.
A high density of decision-makers is typical of opti and can also be expected in 2024: two thirds of visitors are involved in investment decisions at their companies. And for 89 percent of those surveyed, a visit to opti has an influence on their purchasing decisions. 91 percent are looking for new business relationships.
The complete range of products and services is a must: opti brings together the core areas of ophthalmic optics in one place: From eye health and eyewear design to IT, devices, business equipment, contact lenses, marketing, IT and supply. Exhibitors and visitors alike overcome well-trodden paths, technology and thought bans here. In addition to the range on offer, it is the opti audience that makes the event unique. Because: The trip to Munich is worth it. The top ten visitors come from D-A-CH, BeNeLux, Italy, the Czech Republic, France, Great Britain, Sweden, Denmark, Slovenia and Israel

The plus point is the wide range of topics
Another plus point is the wide range of topics of interest: Exhibitors win customers with innovations. Trade visitors see opti as an important showcase for the future of ophthalmic optics. With its annual top themes, opti hits the nerve of the times. In 2023, 99 percent were enthusiastic about the opti innovations: 99 percent for the opti Sustainability Hub, 99 percent for the opti Myopia Hub, 97 percent for the opti Social Media Consultation Hour (which will also be continued in 2024, booking possible via the website) and 97 percent for the guided tours.
The focus is on clear business objectives: visitors want to see and experience new things. Visitors' top objectives include the search for innovations and trends, the exchange of experience and information, networking and new business contacts. 96 percent of return visitors speak in favor of the trade fair concept. This gives regular exhibitors the opportunity to tap into new target groups every year and maintain contacts at the same time. The interest in market leaders and newcomers is equally high: What are the big players doing? Who are the successful newcomers? Every trade fair visitor is interested in this. Not only the global market leaders know: If you want to be one of them, you can't miss opti 2024.

Götti Dimension glasses are manufactured using 3D printing in our own factory in Zurich. The glasses are made from the finest polyamide powder using a laser sintering process. Despite the extremely resource-efficient production process, there is always a residual amount of powder left over. This is because after a few applications, it can no longer be fed into a new printing process for eyewear in order to meet all quality requirements. This residual powder is further processed at Hot Wire Extensions, resulting in fascinating products and sculptures.

Read here the full story, including an interview with design artist Fabio Hendry.

These include two Oscars and three Golden Globes for masterpieces such as "Good Will Hunting", "Argo" and many others. Away from the showbiz limelight, the American actor prefers a casual look. For his stroll through the City of Angels, he wears the Eagle Head model from Blackfin, made from ultra-light titanium. With this Blackfin model, Ben Affleck not only chooses style and comfort, but also reflects the excellence and elegance that characterize Blackfin products, perfectly fused in the art of neomadeinitaly.

shape.line edge coloring achieves a perfect symbiosis of aesthetics and visual comfort. The innovative coating for the edge of the lens minimizes annoying reflections and prevents conspicuous white rings. For the first time, it is now possible to match the color of the unavoidable reflections (myopic rings, bright reflective rings) on the edge of the lens to the frame, thereby greatly improving aesthetics, especially for short-sighted people.

The high-quality, durable coating is applied precisely to the edge of the glass using a patented process. It is very durable and can withstand the usual cleaning agents and stresses without any problems. The coating of the edged glass is carried out at Shape Engineering in Cologne; it is not necessary to procure your own equipment, technology and facilities.

There are several advantages for spectacle wearers:

• Functional improvement
  See better by reducing the glare caused by light coupled through the edge of the lens. The edge of the lens is completely coated by the shape.line and thus prevents light from being coupled in via the edge, e.g. at the workplace or when driving at night.
• Aesthetics
  Look better by concealing the raw edge of the lens, the white ring between the optically effective surface and the frame disappears if the color of the coating is chosen to match the frame (especially for myopia).
• Fashion
  Individual design of the lens rim color and thus individualization of the entire frame (especially for myopia), freely selectable color combination with currently 15 colors.

Why edge coloring?

Everyone is familiar with the reflections that can make the edge of the lens visible to the observer in the form of bright rings or myopia rings and can have a more or less negative effect on the aesthetics, depending on the lens strength. Previously accepted as unavoidable by opticians and spectacle wearers, shape.line edge coloring now offers a solution to this problem.

The starting point for the development of shape.line was the goal of achieving a perfect transition between the lens and frame. The lens should be "invisible", the conspicuousness of the myopia rings should be reduced by matching the colour and fashionable individualization should be made possible at the customer's request.

Through the experiences and suggestions of test customers, another important advantage became significant in the course of the work: absorbent edge coatings lead to sharper, clearer vision and a more intense perception of contrast. Especially at work, when driving at night or at the movies.

With Shape.line edge colouring, opticians can now not only offer their customers considerable added value, but their individual consulting services are also immediately recognizable with regard to an optimal design for the wearer.

Color portfolio for better vision and appearance

A number of good reasons to develop a portfolio of colors for aesthetic and functional edge coating. At opti, shape.line edge coloring will be presented in 15 colors, divided into the Splash Line, Classic Line and Cosmetic Line. Dark coatings make the light lens edge disappear and work perfectly with dark frames. They absorb the stray light that occurs at the edge of the lens and lead to clearer vision and a more intense perception of contrast, particularly at work or when driving at night. The "Splash Line" is colorful and individual, while the "Cosmetic Line" contains serious and calm-looking rim tints.

On the opti

At opti, you will have the opportunity to get an impression of this innovation for yourself: Hall 4 Stand C4.560. If you can't make it to Munich, you can find more information at www.shape-line-optic.de

Photos: zVg / Shape Engineering GmbH / fotoplan / Frank Reipen

Under the motto "Small eyes, big responsibility: Learn all about myopia management with MiSight 1 day disposable contact lenses!", CooperVision will demonstrate the urgency and importance of the topic to visitors to the trade fair. With this motto, CooperVision is also underlining its commitment and dedication to children's eye health in order to protect and improve the vision of the younger generation.

Myopia is a widespread vision defect that is increasingly occurring in children and adolescents. If left untreated, it can have serious consequences for the development of vision in later life, which can have a significant impact on the quality of life and general health of those affected. Against this background, active myopia management is all the more important to protect and improve vision. Available as a daily disposable lens, MiSight 1 day from CooperVision is an innovative solution that has been specially developed for children to not only ensure optimal vision, but also to slow down the progression of myopia.

"Our aim is to sensitize all opti visitors to the importance of active myopia management in children. We not only want to encourage opticians to actively support the vision of the little ones, but also to motivate them to make myopia management the standard of care in their daily work," explains Johannes Zupfer, General Manager DACH at CooperVision. Petra Zapsky, Head Professional Affairs & Myopia Management, adds: "Myopia can worsen quickly, especially in younger children. It can have a negative impact on their lives and affect their participation in school, sports and other daily activities. That's why it's so important to start myopia management as early as possible." She points out that MiSight 1 day is the only disposable contact lens in the world for myopia management that has been proven effective in a seven-year clinical trial. "This is the longest study on soft contact lenses ever," emphasizes Zapsky. More than 175,000 children in over 30 countries worldwide already wear MiSight 1 day disposable contact lenses.

CooperVision has produced numerous information materials to support optical retailers in addressing parents and their offspring as well as fitting children, which will be presented at the trade fair. These include handling instructions, fitting guides, parent and technical brochures and advice cards. Advertising materials are also available for advertising at the PoS and for digital channels.

"As one of the top suppliers and the world's leading manufacturer in evidence-based myopia management, we are delighted to be back at opti to talk about what is important to us: Myopia Management and the benefits of MiSight 1 day disposable contact lenses for children," concludes Zupfer.

Since joining Alcon in 2015 and after four years of successfully leading the D-A-CH Vision Care team, Benedikt Hoffmann is looking forward to this regional opportunity and is handing over the D-A-CH team into good hands. "The last four years have been a rewarding and amazing journey for Alcon D-A-CH and myself: Together with our customers and my team, we were able to introduce five contact lens innovations as well as our preservative-free wetting drops for dry eyes, improving the lives of many people," says Benedikt Hoffmann. "I am therefore deeply grateful to have been part of this journey. And at the same time, I am very pleased that Jan will continue this innovation journey with the D-A-CH Vision Care team."

Jan Thore Foehrenbach has been appointed Vision Care Franchise Head for the D-A-CH region, succeeding Benedikt Hoffmann, and is responsible for the further development of the Vision Care business. Jan Thore, who joined Ciba Vision / Alcon in 2008, returns to the D-A-CH markets after two regional roles in Europe. "I am very pleased to return to my home organization after six years in regional responsibility," says Jan Thore Foehrenbach. "Together with the Vision Care team in D-A-CH, we will help our customers to become even more successful with contact lenses and contact lens care products. Together we will unlock the potential in the market and help consumers to see even more brilliantly."

With this transition, Ege Bay, currently Surgical Franchise Head for D-A-CH, will take on additional responsibilities as Cluster Manager D-A-CH.

The simple and elegant frame from the new, feather-light nine pure collection is made from sustainable and natural materials. The front is molded from a high-performance bio-based material that has a lower carbon footprint and has proven to be not only durable and lightweight, but also recyclable. The bio-based, transparent polyamide is made from castor beans and the temples are made from Japanese beta titanium. Durable, recyclable and completely non-toxic. The outstanding performance of these materials comes to the fore in this beautiful brown frame with a delicate shimmer.

Danish design, organic materials and Japanese craftsmanship are combined to create a comfortable and natural feel. The commitment to lightweight titanium and minimalist design was born out of a vision to create the best looking yet most comfortable eyewear ever made. Designed in Denmark and handcrafted by skilled Japanese artisans. Simplicity, functionality and fashion all in one.

www.nine-eyewear.com

As usual, the generously proportioned evil eye exhibition stand offers space and atmosphere for stimulating discussions. In addition to the broad product range and trade fair innovations such as the ingenious, brand new "pathline", the high-performance sports eyewear professional will also surprise visitors with a virtual reality experience that brings production in Linz close enough to touch.

Swiss professional biker Joris Ryf, E-MTB world champion and evil eye athlete from the very beginning, will also be there. He will be on hand on Friday and Saturday morning to answer questions about his career, his requirements for sports eyewear and his experiences with evil eye. Through the intensive use of various models such as the vistair, traileye and roadsense, the athlete is fully convinced of the brand and also knows what is important in terms of eye protection in extreme conditions.

opti booth C3.331

"Building on a strong foundation that we have created together with Heike Hädrich, we look forward to continuing our mission in the field of ophthalmic optics and optometry. The combination of deepening practical expertise and clinical knowledge directly in practical units in the seminar is an important success factor," said Björn Siewert, Professional Education & Development Manager at Alcon DACH. "In 2024, in addition to our renowned seminars focusing on the professional fitting of soft spherical, toric and multifocal contact lenses, we will also address dry eye management. The option of digital training in the form of web seminars is an important component of this."

• For more information and to register for the seminars in Germany, Austria and Switzerland click here.
• For the digital training offered by the Alcon Experience Academy, including live web seminars and web tutorials, click here.

Thanks to Heike Hädrich

After more than 30 years in the industry and more than 20 years at Alcon, Heike Hädrich, an expert in the fields of ophthalmic optics and optometry, retired from Alcon's operational training program at the beginning of this year. She has played a decisive role in shaping the world of ophthalmic optics over this long period and can look back on a multitude of successes. These include a wide range of innovations in professional training and continuing education, from the creation of local face-to-face seminars to digital training options for the targeted consolidation of an individual topic or for refreshing knowledge. The lecturer roundtables, which took place during opti, are also particularly worth mentioning. Here, lecturers and professors specializing in contact lenses from Germany, Austria and Switzerland had the opportunity to exchange expertise and were also able to gain inspiration beyond the field of ophthalmic optics through varied specialist presentations. Alcon would like to take this opportunity to thank Heike Hädrich for her excellent cooperation, her great and tireless commitment, her extensive expertise and her passionate enthusiasm for brilliant vision. "We wish Heike all the best and good health in this new phase of her life!"

The glasses are milled from a single, 3 mm thick titanium block. It gives the frame a feeling of extreme stability and strength while guaranteeing the very light weight that is typical of titanium. A perfect balance of stability and lightness, which is the essence of Blackfin's design. With generous volumes and rounded profiles that merge into an exclusive soft feel.

The innovation also manifests itself in the temples, which are equipped with a revolutionary patent that allows the inclination angle to be adjusted. This means that every pair of Blackfin Atlantic Sun glasses adapts perfectly to the shape of your face and guarantees tailor-made comfort and an impeccable fit.

The British inspiration of Hoxton and Soho can also be seen in the choice of colors, matt black with lenses with a gradient tint in green and dark blue with lenses with a gradient tint in blue, in the style of English elegance. Every detail of the Atlantic Sun collection reflects the outstanding skills of Blackfin, the brand that combines craftsmanship with cutting-edge technology. Production, which takes place entirely at the company's headquarters in Black Shelter, is a hymn to sustainability: attention is paid to environmental impact at every step, in line with the company's commitment to a green future.

Blackfin Atlantic Sun is not just an eyewear collection, but a statement of style, innovation and responsibility. An invitation to discover new horizons where design and quality meet sustainability.

Born on July 1, 1974, Jonathan Roumie rose to prominence through his performance in "The Chosen", a crowdfunded series that retells the life and ministry of Jesus of Nazareth. Before taking on this role, Roumie went through a period of deep spiritual and personal reflection, finding a new beginning in his faith. Today, he is celebrated not only for his artistic talent, but also for his ability to inspire audiences through his work.

In a recent post, the actor shows himself in a series of pictures wearing the Blackfin glasses he received during a meeting on his recent trip to Italy. He talks about how he fell in love with the company's history and, of course, the glasses. Blackfin writes: "Jonathan's words of appreciation fill us with pride and confirm that the combination of style, quality and responsibility - which we embody in our neomadeinitaly - is increasingly resonating with those looking for products with an authentic ethical claim."

In this as in many other areas, MIDO is ahead of its time and is renewing its website https://www.mido.com/en/ almost two years in advance in order to comply with European legislation, which will require digital accessibility from June 2025 with the European Accessibility Regulation.

The creation of the new website, which is available to all stakeholders at the eyewear fair, represents an important step for MIDO to raise awareness of digital accessibility and inclusion among industry players, which will continue with further technological developments that promote exchange and dissemination.

The key words of the layout are "less is more": an essential design in the lines, elegant and accessible, once again entrusted to the creative director of MIDO communication campaigns Max Galli, in collaboration with Mixer Group. A thin lettering, larger but never shouting. A website with great attention to detail, designed to promote user-friendliness and provide all the key information intuitively and quickly on the first few pages.

From a technical point of view, whose development and implementation was entrusted to Alea.pro, the new website focuses on the user experience to ensure fluid, accessible and unhindered navigation for every visitor, in accordance with the Web Content Accessibility Guidelines 2.2. Thanks to artificial intelligence, for example, users with mobility and cognitive disabilities such as blindness, low vision, color blindness, dyslexia, epilepsy, ADHD, etc. (also with temporary disabilities, e.g. after accidents) will be able to have an optimized experience. (also with temporary disabilities, e.g. after accidents) can have an optimized experience. The website therefore offers users over 100 functions on request to adapt their browsing experience to their needs, e.g. speech synthesis, dictionary and suggestions, text magnification and spacing, color contrast, etc. Another new element is the implementation of a font specially developed for dyslexics, which improves the legibility of texts.

In its role as world leader among eyewear trade fairs and major annual events in Italy, MIDO can only ever look ahead, implement solutions and make forward-looking and progressive decisions in order to propose to its stakeholders not only the innovations of the present, but to be ahead of the times by knowing how to read and interpret future developments.

And this is precisely the opportunity that Euronet Software AG offers its customers: Messenger is fully integrated into their industry software, including the option to send WhatsApp newsletters.

Telephone, email and text messages are the classic methods of one-to-one customer communication in the optometry and hearing acoustics sector. In addition, communication via WhatsApp has become established in a few companies. However, the usual approach of sending the customer an appointment confirmation or notifying them that their glasses are ready via their company or even private cell phone is a solution with predetermined breaking points: Not all employees are informed about the process, typing is time-consuming and often error-prone, the design is not standardized and sending WhatsApp newsletters is out of the question.

Customer communication via WhatsApp from Euronet

Euronet Software AG therefore offers its customers a professional solution without predetermined breaking points: the integration of WhatsApp Business API into the industry software. Whether making appointments, reporting status or sending invoices - everything is possible with WhatsApp from Euronet. This makes customer communication simple, standardized and transparent for all employees. Simple: Specially defined templates reduce effort and the potential for errors. Consistent: The templates can be adapted to the company's corporate design. Transparent: Communication can be viewed and carried out from any Euronet workstation and the complete chat history is stored with the customer data.

Newsletter for customer acquisition via WhatsApp

Experts such as OMR CEO Philipp Westermeyer are convinced that WhatsApp currently achieves by far the highest attention rate in customer advertising. Euronet users can take advantage of this. The industry software now makes it possible to send newsletters to customers. Any number of templates can be personalized and provided with images, links or PDFs. With just a few clicks, the customer data is selected and the newsletter is ready to be sent. And of course, the automatic, GDPR-compliant consent query and the option to monitor success are also included.

"A great communication tool," says Euronet user Alexander Schug, owner of Optik Niederprüm in Cologne, for example. The integration of WhatsApp Business API in Euronet enables him to communicate with his customers in a modern and professional way and to run eye-catching advertising.

About Euronet Software AG

Euronet Software AG, a subsidiary of the EVEX Group, offers IT solutions, marketing services, business consulting and market research for opticians and hearing care professionals. With around 40 employees, the company has been serving over 1,200 mainly medium-sized customers in Germany, Benelux and Switzerland for more than 35 years. The highest product and service quality based on state-of-the-art technology and the unique combination of IT, marketing and market research solutions have made Euronet one of the leading providers in this field.