In a world where digitalization influences daily life, the smartphone has become a constant companion. Always and everywhere with you, it makes everyday life easier - even with impaired vision - for example by quickly magnifying details. However, people with impaired vision usually need more than just magnification for optimum support. This is where optaro from Eschenbach Optik comes in. The innovative electronic visual aid supplements the iPhone's range of applications with numerous additional functions specially developed for the visually impaired, making the smartphone a fully functional reading aid for at home and on the move.

In addition to an iPhone, the optaro camera module and either a corresponding protective cover or the magnetic universal stand are required for use. With the optaro app, users can control the camera module and customize the settings according to their personal requirements.

Visual aid and smartphone in one

optaro enhances the iPhone with a central camera with full HD resolution, which enables 3x to 15x magnification and delivers razor-sharp images even at short distances thanks to its high depth of field. The central camera position facilitates orientation on the reading material, while the generous field of view of 41 mm offers a comprehensive view. Thanks to the special LED lighting, the camera produces a high-contrast and homogeneous image without glare. The integrated stand automatically swivels the camera into the reading position when it is folded out and ensures an ergonomic reading posture that enables tremor-free and relaxed reading.

Individual settings and intelligent reading functions

With the intuitive optaro app, users can make individual settings according to their needs using clearly and unambiguously recognizable symbols. They can adjust the magnification and choose between 14 contrast-enhancing false color modes. Reading support in the form of a reading line or a reading line can also be switched on. The say-aloud function, which reads out the central reading area, provides additional convenience. The optaro app is available free of charge in the Apple App Store.

Simple extension with optaro protective covers and universal stand

Two options are available for mounting the optaro camera module on the iPhone: 13 custom-fit protective cases are available for various iPhone models, in which the camera module can be inserted together with the iPhone. The cases are equipped with tactile markings that enable optimum positioning on the reading material. They also offer comprehensive protection for the iPhone and the camera module. Alternatively, the universal stand suitable for almost every iPhone model can be used. The iPhone is simply placed on top and can be positioned securely thanks to the practical magnetic mechanism and the fold-out support.

Experience and innovation combined

optaro is another milestone in the successful history of Eschenbach Optik: since the launch of its first electronic visual aid smartlux DIGITAL in 2012, the Nuremberg-based company has continuously developed pioneering digital visual aids. With optaro, Eschenbach Optik now presents a unique solution for people with visual impairments that redefines visual comfort and takes current trends and usage habits into account.

"Our motivation in developing optaro was to create a digital reading aid that integrates seamlessly into the everyday lives of our users. Because we always want to offer people with impaired vision a simple but powerful solution for their visual tasks. With optaro, they now have a digital reading aid with them at all times and everywhere with just one touch of their smartphone," says Markus Anacker, Executive Vice President of the Optics Division at Eschenbach Optik. "optaro is the result of our many years of experience and our unique development expertise and will make life easier for many people with impaired vision."

Further information can be found at www.eschenbach-optaro.com

At the same time, Florian Treier is moving to the position of Head of Marketing D-A-CH. In addition, Claudia Wagner joins the Alcon D-A-CH Marketing and Professional Education team as Team Lead Professional Education & Development. These strategic changes underline Alcon's commitment to developing talent within the company and identifying and retaining recognized leaders in the ophthalmic industry.

Patricia Dallinger takes up her new role in Sales after holding the position of Head of Marketing D-A-CH since 2022. She joined Alcon in 2019 as Head of Key Accounts in Austria and Switzerland. Florian Treier, in turn, moves to his new role in Marketing after serving as Head of Sales Germany & Austria since 2019. Alcon is delighted that both Patricia and Florian have agreed to take on these new challenges. Both positions are crucial for the future expansion of the market position and the success of Alcon Vision Care in D-A-CH. Together with the leadership team of Alcon Vision Care D-A-CH, they will drive important projects related to the well-established "Water Innovation" portfolio (DAILIES TOTAL1, TOTAL30, PRECISION1) as well as the market launch of future product innovations and services.

Alcon is also pleased to announce the appointment of Claudia Wagner, who took over the position of Team Lead Professional Education & Development in June 2024. Claudia is a familiar face for Alcon and the entire ophthalmic optics industry, having supported Alcon/Ciba Vision in the past as an external speaker at the Alcon Experience Academy. For the last eight years she worked for another contact lens manufacturer, where she was Professional Service Manager D-A-CH and most recently Head of Operations Myopia Management D-A-CH.

Plano III is far more than just packaging; it is a statement of intent and a responsible, ethical choice. Made from nearly 100 percent recycled materials and certified to the Global Recycled Standard (GRS) 4.0, Plano III combines a structure made from 100 percent recycled ABS, an outer shell made from RPET nylon and an inner lining and microfiber pouch also made from 100 percent RPET. Each element is designed to minimize environmental impact and uphold Blackfin's commitment to real and actionable sustainability.

The collapsible design is an efficient choice that reduces the volume during transport by 70 percent, lowers CO2 emissions and optimizes shipping. The packaging also reflects this vision: it is made of FSC-certified paper from sustainable forests and guarantees a transparent and environmentally conscious supply chain.

With its ultra-slim profile and a lightweight but incredibly robust structure, Plano III offers maximum protection for frames and lenses, with a minimalist aesthetic that catches the eye. Every detail is designed to provide a premium experience, blending contemporary design and innovative materials to create an accessory that goes beyond pure functionality. Plano III is not just a case, but a tangible expression of the philosophy of authentic sustainability - for Blackfin, aesthetics and responsibility are inextricably linked.

The guide offers a comprehensive introduction to the world of eyewear aesthetics, written by two experts in their field: Eva Köck-Eripek, renowned ORF image consultant and Certified Image Master, and Birgit Palasser, experienced color and style consultant.

Content and highlights

- Finding the perfect glasses: Practical tests and checklists help you choose the ideal glasses for every face shape, style and individual personality.

- Fashion and styling tips: Current trends and inspiring examples show how glasses can be used consciously - whether at work, during sport or in everyday life.

- Health aspects: Experts from the fields of medicine and optics provide valuable tips for promoting eye health.

- Further training: A source of information for opticians and style consultants who can use it to expand their advisory skills.

The authors

Eva Köck-Eripek is the only Certified Image Master in Europe and has been known for years as a style and image consultant for ORF. She has decades of experience in the field of personal branding and presents her expertise in this book. Many readers are already familiar with her book "heute - schöner: Die besten Tricks und Tipps der TV-Styling-Expertin".

Birgit Palasser uses her sound color and style advice to help people express their personality in the best possible way. Her passion for aesthetics is reflected on every page.

The book is aimed at

• Spectacle wearers
• Professionals who want to enhance their impact in business with eyewear
• Fashion enthusiasts, opticians and color and style consultants
• Any age group that wants to emphasize their personality with glasses

LOOK - The guide to the perfect glasses

Format: Softcover, 19 x 23 cm, 190 pages

ISBN: 978-3-9808678-4-9
Retail price Germany: EUR 26.75 (incl. 7% VAT),
Publication date: December 3, 2024

The book is available in bookstores, online at Amazon and directly from the publisher's website: www.brainscript.de/look-der-guide-zur-perfekten-brille

Damien Guillobez comes from the Haut-Jura and is deeply rooted in the region. He thus represents a cultural continuity that is of great importance to the employees and professional athletes equipped by Julbo. Guillobez completed his studies in ophthalmic optics and optometry in Morez. He practises various outdoor sports (cross-country skiing, alpine skiing, hiking, golf) and has a strong affinity with sport, which fits in perfectly with Julbo's DNA. Guillobez has more than 25 years of professional experience in the optical and eyewear industry. After several years in optical retail, he worked for well-known groups such as Essilor and Boll©. He knows the players, distribution channels and products in the sector very well. His technical know-how, his aesthetic and functional flair and understanding, as well as his experience in product development in the areas of corrective lenses (RX) and frames will be particularly valuable to Julbo.

A leader with passion and international vision

In addition to his technical expertise, Damien Guillobez has successfully demonstrated his leadership and management skills in an international and multicultural environment. Based in Austria, he led the development of the Essilor Group in Eastern Europe for five years and drove the internationalization of Boll© Safety by setting up subsidiaries worldwide. As a passionate promoter of innovation in the healthcare sector, he then accompanied the innovative and international development of a medium-sized dental company.

Plan for the future that focuses on continuity

Under the leadership of Damien Guillobez, Julbo will continue to innovate while remaining true to its core values. "It is a great honor for me to take over the management of Julbo and to continue the life's work of Christophe Beaud. He has firmly anchored Julbo in its home region, the French Jura, and through strong human values, hard work and a spirit of innovation, has turned it into a brand that enjoys a high reputation in the industry and is supported by successful top athletes in competitions. My aim is to perpetuate this culture of innovation and dedication in order to consolidate our position in the sports eyewear market, expand our international activities and underpin our commitment to quality and innovation," explains Damien Guillobez.

Julbo and Peugeot Fr¨res Industrie thank Christophe Beaud for 40 years of professional dedication and visionary leadership. His contribution is invaluable and paves the way for a harmonious transition to new successes.

It is a flexible and elegant working environment with offices and a large exhibition space dedicated to the brands in the Marcolin portfolio. The opening ceremony was attended by many distinguished guests, including members of the British press, customers, partners and institutions. Guests had the opportunity to discover Marcolin's craftsmanship up close, thanks to a "creative space" dedicated to the design and production of prototypes.

"We are proud to open the doors of our new UK headquarters on the famous Old Street in the heart of London's innovation economy," says Stephan Hinkerode, Head of Northern EMEA at Marcolin. "This showroom, which follows our recent openings in Paris and New York, will play a strategic role in further strengthening our sales presence in the UK. It also provides a valuable space for collaboration with our customers in the UK, but also in markets such as D-A-CH and the Nordics." The Marcolin Group has a global network of 15 subsidiaries in Europe (Benelux, D-A-CH, France, Italy, Nordics, Portugal, Spain, UK), America (USA, Brazil, Mexico), Asia (Hong Kong, Shanghai, Singapore) and Australia (Sydney), one joint venture (UAE) and over 150 international distribution partners.

Each pair of glasses comes with a matching soft case and a microfiber cloth. Everything is offered in elegant packaging that provides free access to a special Spotify playlist.

Discover the exclusive stage display for your shop window, on which you can present the members of your favorite band, as well as the matching shop window sign!

Centro Style S.p.A., Via G.D. Martinengo 7, 21040 Vedano Olona (VA) / Italy

https://www.centrostyle.com

41.1 million people aged 16 and over wear glasses in Germany, which is a remarkable 67% of the adult population. There are moments for glasses and moments for contact lenses - because most of these spectacle wearers could just as easily wear contact lenses without having to choose just one of these visual aids. Contact lens manufacturer CooperVision wants to exploit this enormous potential with its Dual Wear campaign launched on November 1 and support its stationary partners in achieving an increase in sales. A key instrument in this is proactively informing customers at the point of sale about the many advantages of combining glasses and contact lenses.

Contact lenses as a supplement

It's no secret, and almost everyone who wears glasses will have experienced this: Glasses do not always meet all requirements. Sometimes they just get in the way, are impractical or a risk factor, for example during sport, physical work or in damp weather. This is where contact lenses can (and should) perfectly complement glasses and ensure unrestricted visual comfort. Their advantages are unbeatable for many activities. They do not slip, do not break, do not fog up and always offer a clear field of vision. Discreet and unobtrusive, they are also a welcome solution for anyone who does not feel comfortable wearing glasses in every situation. "Dual wearers", who occasionally wear contact lenses in addition to glasses, therefore benefit from many advantages in terms of visual comfort, handling, flexibility and freedom in the various activities of modern everyday life. If the decision is made to wear practical disposable contact lenses, there is also no need for any maintenance.

Dual Wear campaign

The current CooperVision Dual Wear campaign provides specialist retailers with valuable impetus to attract potential contact lens wearers through an active approach and to benefit economically from the major advantages of Dual Wear. The campaign strategy uses the results of an international survey initiated by the company, in which equal numbers of spectacle wearers and people who wear both visual aids took part. The survey confirms that a large number of spectacle wearers know little about contact lenses and would like more information about the various vision correction options. Specifically: only 20 % of spectacle wearers are asked about contact lenses during optical consultations. In contrast, 76 % spectacle wearers would like to try contact lenses - so there is a huge gap here with enormous potential that needs to be closed at the point of sale. Another result of the study that is highly relevant for advice: 54 % of dual wearers opted for the combination with contact lenses because they found their glasses annoying during certain activities, 37 % because they did not like themselves with glasses.

Considerable growth potential

Dr. Ole Rossbach, Head of Marketing & Professional Affairs D-A-CH at CooperVision: "We keep finding that the combination of spectacles and contact lenses is a subordinate topic in optical consultations. Yet dual wear offers considerable growth potential for specialist retailers. Offering an integrated solution for optimizing sales of contact lenses and glasses increases customer satisfaction and thus customer loyalty to a broad, cross-generational target group and generates more sales. Our campaign is intended to emphasize the opportunities offered by dual wear and underline the importance of actively addressing customers." Addressing presbyopes in particular with multifocal contact lenses can also reduce the drop-out rate.

Extensive advertising material

The Dual-Wear specialist retail campaign includes extensive advertising material consisting of posters, tissue boxes, consumer flyers and counter displays free of charge with a specific stock purchase. In addition, numerous social media templates are available on the company's extranet. The topic is also presented in an appealing way via the online marketing platform Axregio.

Christmas gift idea

Retail partners who would like to inspire their eyewear customers with a Christmas gift idea - perhaps a voucher for a contact lens fitting or a contact lens subscription - can order the Christmas voucher form designed for the campaign from the CooperVision sales force and use it accordingly.

Striking hexagonal and octagonal models that combine elegance with a strong design language are particularly on trend. One thing is certain: MONOQOOL brings a breath of fresh air to the winter season and ensures anything but boredom!

www.luks-eyewear.com

KOO Eyewear presents the new HYPE glasses with a bold design and innovative technical features for unparalleled performance. Designed primarily for road cycling, HYPE features large air vents on both sides of the frame and an opening in the center of the frame. With this exclusive central position of the air intake, HYPE guarantees a constant air flow that prevents the lenses from fogging up and makes them suitable for the most intense activities. The design elements with their angular shape and linear style give the glasses a sporty and eccentric charm - for anyone looking for a balance between style and technology.

"HYPE represents a new concept in cycling eyewear at KOO Eyewear," explains Simona Tironi, Head of Marketing at KOO Eyewear, "because the design of these glasses is different from anything we've done before: Their unique style combined with optimal ventilation was developed with the needs of professional athletes in mind."

In addition to the aesthetic design, the HYPE has all the basic features of sports glasses: state-of-the-art ergonomics for maximum performance, a wide field of vision and wrap-around temples for maximum stability. At first glance, the glasses appear to consist of two separate lenses, but when you look at them from the inside, you realize that they are a single lens: Thanks to this solution, KOO Eyewear was able to use a toric polycarbonate lens from Zeiss, i.e. a double-curved lens that ensures high visual comfort. HYPE is compatible with the KOO Eyewear Optical Clip for prescription adjustment. With all these technical features, HYPE is particularly popular with experienced cyclists, such as the members of the Red Bull - BORA - hansgrohe team, who have the model from KOO Eyewear in their eyewear kit.

With the decision to use 45% polymer materials of biological origin for the frame, the glasses also meet the requirements of consumers who are increasingly paying attention to sustainability. The HYPE collection comprises 9 different color variants that uniquely combine fashionable elements with high-performance functions.

HYPE can now be purchased on the kooworld.cc website at a price of 200 euros. The collection will be available in all stores from January 2025.

The user-friendly OptiExpert app now has a calculator for estimating axial eye bulb length, an important indicator for risk assessment and management of juvenile myopia. Excessive eye length growth favors the worsening of childhood myopia. Early and targeted myopia management can effectively inhibit progression and thus also counteract possible secondary eye diseases. CooperVision's integration of the eyebrow length calculator is not least a response to the rapidly increasing number of myopic children and adolescents worldwide. The company has been addressing this issue for many years, for example with a long-term study and the MiSight 1 day disposable contact lens developed specifically for myopia management in children and adolescents, which effectively slows down the progression of myopia and reduces it by an average of 59 percent over a period of three years.

The eyebrow length calculator now complements the existing tools in the OptiExpert app: an illustration of the Efron classification helps with the assessment of possible abnormalities and the corresponding procedure. After entering relevant basic data, such as current spectacle refraction and desired wearing rhythm, the contact lens calculator calculates the exact contact lens parameters and suggests suitable contact lenses. This is not only for spherical, but also for toric and multifocal or toric multifocal fittings. In addition, the oxygen permeability for different contact lens types, strengths and designs can be compared across the entire contact lens profile.

With the new eye tree length calculator, an important intelligent function has now been added that supports the move towards modern and sustainable management of childhood myopia. According to the company, it is important to bear in mind that the eyebrow length calculator is a calculation and not an actual measurement of eyebrow length. It helps with initial orientation and appropriate advice, but is no substitute for an exact measurement with a biometer.

The OptiExpert app is now available in more than 80 countries and in 17 languages, and supports fitters worldwide in their day-to-day business and in the successful expansion of the contact lens segment.

LARS eyewear is also expanding its collection with three new models: /flury, /hodler and /wenger. The slim /flury and /hodler models impress with their clear lines and elegant design, while the /wenger model impresses with its versatile look and timeless design. All three models are also available in the new autumn color olive green.

www.newidentity.ch

From the striking Bold models of the Atlantic series to the light elegance of the Pacific collection and Blackfin One, the essence of the brand, which perfectly combines timeless elegance and creativity. As always, color plays the leading role: exclusive combinations as well as hand-applied, vibrant color gradations and contrasts make each of the new models shine.

www.luks-eyewear.com

The award in Dubai is a further milestone and underlines the international significance of the GLASKLAR customer loyalty concept, which is recognized worldwide in the fields of ophthalmic optics, hearing acoustics and sport.

"This award is a great confirmation of our concept and our continuous commitment to greater sustainability and the highest quality. It motivates us to continue working towards our goals. I accept this award on behalf of the entire GLASKLAR team, we are incredibly proud of it," says a beaming Gerard Daudey, Director of GLASKLAR International B.V. from the Netherlands.

GLASKLAR eyeglass spray is refillable - for the sake of the environment

The optimized GLASKLAR recipe does not contain any fragrances or colourings, is vegan and is based 100% on pure ingredients that occur in nature and are not artificially denatured. They are also used in the production of baking powder, for example. The special atomizer makes GLASKLAR cleaning perfect. It generates so much pressure that the GLASKLAR solution bubbles like mineral water. GLASKLAR eyeglass spray cleans with the unique savings blade effect. Under the high pressure of the special atomizer, the fluid develops millions of very fine, barely visible beads. The impurities are dissolved during the spraying process and can then simply be wiped away with a cloth. The refillable GLASKLAR bottles made from recyclable PET are manufactured in-house to the highest quality and sustainability standards. Available in two sizes for individual use.

www.glasklar.com

The Certified Sustainable Eyewear Awardlaunched by MIDO in collaboration with ANFAO and Certottica, is being awarded for the third time and evaluates sustainability in the eyewear industry on an international level. Participants can nominate sunglasses, spectacle frames or spectacle cases. An expert jury evaluates the submitted products, which must have been manufactured in accordance with the principles of sustainability: Recycling of materials, reduced consumption in production and distribution and optimization of the supply chain are some of the criteria used by the jury to determine the winners.

Until January 15, MIDO exhibitors can also register their stands for participation in the Stand Up For Green Award which recognizes the most sustainable stand in terms of environmental compatibility and use of materials. The award was born from the idea of recognizing the commitment to environmental protection and the emphasis on good practices for sustainable living. The jury bases its decision on the presentation of the stand, the level of innovation, the originality and the ability to convey a positive message to the public about the importance of green choices for the future of humanity and the planet.

Opticians from all over the world have until January 8 to register for the Best Store Award to apply. It honors the best international optical store and is divided into two categories: Design and Innovation. An international jury made up of design and retail experts, managers, creative directors, journalists and designers decides on the winners on the basis of the outstanding shopping experience, atmosphere, furnishings and materials or a special design of the sales area (for the Design category) and for digital and traditional communication, interaction, customer service offered and the history of the store and its human and emotional qualities (for the Innovation category).

New this year is the first edition of the Sergio Cereda Design Awardwhich recognizes emerging Italian talent in eyewear design. The award, which was announced at the last edition and honors Sergio Cereda, an influential designer in the optical industry, was developed by Harvey Ross, founder of Viva International Group, CEO of Optyx Retail Group and founder of HMR Holdings, in collaboration with the Cereda family and MIDO. The 10,000 dollar prize has the motto "Eyewear in its purest form: Balancing Proportion and Harmony, Innovation and Refraction Point". Entrants are asked to create designs that demonstrate a deep understanding of styles and models and balance innovation and creativity. Candidates must be at least 30 years old and enrolled in or recently graduated from a design school in Italy. Applications can be submitted via this link https://optyx.com/sergio-cereda-award-application-europe/ and must be received by November 30, 2024.

The presentation of the Mido Awards and the Sergio Cereda Design Award will take place at an official ceremony during Mido.

From warm earth tones to expressive nuances: CHARMANT gives you an overview of which colors are particularly in demand this season and how you can optimally coordinate your range with them. Keep your finger on the pulse and surprise your customers with trend-conscious highlights!

The trend colors for autumn 2024 focus on bold yet sophisticated tones that perfectly complement the autumnal look. The focus is particularly on wine red, a deep, elegant red that impresses with its luxurious character. The stylish ELLE frame EL13566-RE picks up on the trendy shade perfectly and adds a sophisticated touch to any look.

Another trend highlight is a cool sky blue, which creates a fresh, vibrant contrast to the darker fall tones. The Esprit frame ET33515-543 is perfect for effortlessly integrating this shade into everyday life.

Beige tones are also back in fashion, especially for suits and coats, creating a classic and timeless look. The stylish ELLE made-in-France frame EL31526-BE perfectly complements the color palette and adds an elegant touch to any outfit.

Eggplant, a rich purple, sets bold accents and can be perfectly combined with neutral tones or as a statement color. For a more subtle look, CHARMANT recommends the elegant Titanium Perfection CH29849-PU frame.

Finally, Misted Yellow, a muted yellow, is in the spotlight. It is reminiscent of the warm colors of autumn leaves and adds a subtle yet stylish splash of color. These AB3357-GR frames from Ad Lib elegantly showcase the yellow at the temple tips.

Bring a breath of fresh air into your range with frames in the latest autumn trend colors! Whether warm wine red, cool sky blue or elegant beige tones, offer your customers the trends they will love. The high-quality CHARMANT frames combine fashionable design with first-class workmanship. Get the season's bestsellers now and expand your range for the fall!