At the Opening Ceremony of the Special Olympics World Winter Games in Turin, Italy, on March 8, 2025, the two organizations celebrated the renewal of their long-standing partnership through 2027. This commitment underscores a shared commitment to inclusive health and vision care for athletes with intellectual disabilities worldwide that has lasted - and continues - for more than 22 years. In that time, Special Olympics athletes from around the world have received eyeglass frames and sunglasses from Safilo as part of the Special Olympics Lions Clubs International Foundation Opening Eyes program. Safilo employees have also volunteered at Opening Eyes events, where athletes have received important eye exams, prescription eyewear and referrals for follow-up care.

"At Safilo, we believe that clear vision is a fundamental right, not a privilege. For more than 20 years, our partnership with Special Olympics has enabled us to provide not just eyewear, but dignity, confidence and opportunity to thousands of athletes around the world," said Angelo Trocchia, CEO of Safilo Group. "With this renewed commitment, we reaffirm our dedication to inclusion, accessibility and eye health, ensuring that every athlete has the vision care they need to excel both in competition and in everyday life. We are proud to continue on this path and support Special Olympics in their mission of empowerment. This commitment is part of Safilo's purpose-driven strategy, which is based on three pillars of sustainability: Planet, Product and People."

Mary Davis, CEO of Special Olympics, added: "The renewal of our partnership with Safilo is more than just an extension of our collaboration, it is a demonstration of our shared commitment to health equity for people with intellectual disabilities. Vision care is an often overlooked but essential component of an athlete's success, and Safilo's contribution has changed people's lives by providing them with access to screenings, corrective frames and expert care. As we celebrate this milestone at the Special Olympics World Winter Games Turin 2025, we look forward to expanding our impact and ensuring that every athlete sees a clearer, brighter future ahead of them."

Source: www.safilogroup.com

Based on the latest development findings and with a foundation of technological expertise, quality and precision, Optiswiss perfects its Biometrics concept and presents the latest progressive lens innovation Biometrics Horizon. Thanks to decades of expertise in the high-end area of individual progressive lenses and in close cooperation with research partners, a new calculation method has been created with Swissvario Technology that is unparalleled in its precision and clarity.

Optometric Technology takes individual visual needs into account. The special feature: The adaptive, unique lens design dynamically adjusts to individual visual defects and age and ensures the largest possible, user-relevant visual ranges. The integration of precisely measured biometric parameters also results in a lens that is matched to the biometry of the eye with absolute precision thanks to Biometrics Technology. Biometrics Horizon meets the unique requirements of every human eye by measuring the parameters of the eye's length, eye pivot point and pupil diameter with the Myopia Master or the Pentacam AXL Wave from premium partner Oculus.

The technological highlights of Biometrics Horizon ensure excellent spontaneous comfort, optimum visual performance in all visual situations and a new level of compatibility.

Enthusiastic customers confirm outstanding visual experience

Sabine Siegmund, Siegmund Augenoptik und Hörakustik from Pattensen, Germany, from Biometrics Horizon reports convincingly: "The new Biometrics Horizon progressive lenses are simply great. From the first time I put them on, I've been impressed by the depth of field and spatial perception. The positive reactions from our customers confirm and underline the high level of spontaneous compatibility. It is a great pleasure for my team and me to adapt Biometrics Horizon lenses with the latest technologies out of conviction and to be at the cutting edge. Biometrics Horizon means seeing with pure emotion, from the very first second."

With Biometrics Horizon, spectacle wearers experience precision for every perspective. The use of state-of-the-art technologies, extensive quality controls and high-precision manufacturing processes enable the production of this revolutionary high-end product - 100 % Made in Switzerland.

Source: www.optiswiss.com

The aim of the planned realignment is to strengthen Optovision in the long term with a clear focus on sales, marketing and product management. The measures will also include the relocation of production in the coming months. Optovision's ophthalmic lens production will mainly be relocated to Klattau/Czech Republic, one of the Rodenstock Group's production sites. This will ensure uniform processes and high quality standards within the Rodenstock Group's production network. Optovision customers will therefore continue to benefit from the highest precision, reliability and delivery reliability.

Against the backdrop of the Group's current volume decline, this will enable balanced capacity utilization at the global production centers. The existing work areas will be reorganized as part of Optovision's focus on brand, sales and service expertise.

These changes are part of the Rodenstock Group's long-term strategy to strengthen its innovative strength and service quality against the backdrop of changing market conditions. In view of increasing competition, rising production costs and declining volumes, the Rodenstock Group is now taking further measures to secure its long-term competitiveness.

Once the reorganization is complete, Optovision will still have around 130 employees. The focus will be on safeguarding the existing customer and brand expertise. As part of the reorganization and the changes in business operations, Optovision is planning a comprehensive package of measures for the employees affected, with offers of active support and advice.

In the course of the planned relocation, Optovision will enter into discussions with the works council. Implementation will be subject to the co-determination of the Works Council.

Roland Dimbath, COO Rodenstock Group says: "By relocating our production volumes, we are taking an important step towards securing the long-term and global competitiveness of the Rodenstock Group. It also strengthens Optovision's clear customer focus."

Christian Bannert, Managing Director of Optovision, adds: "The upcoming realignment of Optovision offers great opportunities to position ourselves for the future in the global ophthalmic optics market and to sustainably improve the quality of service for our customers and partners."

Source: www.optovision.com

Among the available options for myopia management, daily disposable lenses have proven to be an effective and practical solution for young wearers. They offer comfort, convenience and results: myopia progression is slowed AND the current refractive error is corrected.

Menicon Bloom daily disposable lenses for myopia management have been shown to slow down the progression of short-sightedness in children and adolescents. From the three-year "PROTECT" study¹ promising interim results are available after two years². These confirm the effectiveness and safety of Menicon Bloom Day daily disposable lenses for myopia management.

PROTECT study: results after one year³

This enables contact lens specialists to play an active role in myopia control. This benefits young wearers and their long-term eye health, as well as image and business development.

How does the Menicon Bloom Day work?

With its Neurofocus Optics® technology, Menicon Bloom Day has targeted features for effective myopia control: The design includes a smooth transition of relative plus power (up to +8.00 dpt at 6mm diameter) from the center to the periphery, which creates a wide spread of myopic defocus.

This design results in an extended depth of field that reduces accommodative strain and allows for a wider range of clear vision. All of this contributes to the effectiveness of the product.

 

Download product information and fitting guide

https://www.menicon-news.de/hilfsmittel-fuer-anpassung-und-verkauf-209-de

 

You can find more information in the new Menicon Bloom Day E-Learning :

https://elearning.easygenerator.com/7ae9ddf5-21bf-4615-a609-8c9990337330/#/login

 

Contact person in Switzerland:

Roberto Giarrizzo (Country Head Austria/Switzerland)

Phone : 076 699 3775 mail : giarrizzo@menicon.de

 

Sources: :

1. PROgressive myopia Treatment Evaluation for NaturalVue Multifocal Contact Lens Trial
2. VTI Press Release
3. A Randomized Controlled Trial for Myopia Progression Control Using Catenary Power Profile Contact Lenses: 12-month Effectiveness and Safety | IOVS | ARVO Journals

Among the available options for managing myopia, journal lenses have proven to be an effective and practical solution for young wearers. They offer comfort, convenience and results: the progression of myopia is halted and the current ametropia is corrected.

Menicon Bloom Day™ Lentilles journalières - efficacité prouvée

It has been shown that the Menicon Bloom Day journal lentilles for myopia management reduce the progression of myopia in children and adolescents. The "PROTECT" study¹, d'une durée de trois ans, a déjà montré des résultats prometteurs après un an.² Ceux-ci sont maintenant confirmés, après deux ans.³ Les résultats prouvent l'efficacité et la sécurité de ces lentilles journalières spécialement conçues pour le contrôle de la myopie chez les enfants et les adolescents.

Étude PROTECT : résultats après un an²

Contact lens specialists can thus play an active role in the control of myopia. Young patients and their long-term ocular health will benefit, as will the image of the specialist and the development of their business.

Comment fonctionne la lentille Menicon Bloom Day ?

The innovative Neurofocus Optics® technology mise sur une transition ininterrompue de la puissance relative positive (jusqu'à +8,00 dpt pour un diamètre de 6 mm) du center vers la périphérie. This progression creates a large myopic defocus which has been shown to correct the progression of myopia.

What's more, the technology ensures an extended depth of field, improves accommodation and allows a wide range of clear vision. Tous ces éléments contribuent à l'efficacité du produit.

 

Télécharger ici les informations sur le produit et le guide d'adaptation.  https://www.menicon-news.de/lentilles-de-contact-souples-et-rigides-154-de

Afin de bien commencer la gestion de la myopie avec Menicon Bloom Day il y a des offres attractives qui vous await.

 

Les interlocuteurs en Suisse :

Roberto Giarrizzo (Country Head Autriche/Suisse)

Phone : 076 699 37 75 mail : giarrizzo@menicon.de

 

Claude Monnier (Responsable Suisse romande)

Phone : 079 511 08 38 mail : monnier@menicon.de

 

Sources: :

1. PROgressive myopia Treatment Evaluation for NaturalVue Multifocal Contact Lens Trial
2. A Randomized Controlled Trial for Myopia Progression Control Using Catenary Power Profile Contact Lenses: 12-month Effectiveness and Safety | IOVS | ARVO Journals
3. VTI Press Release

Bausch + Lomb, a company in the field of ophthalmology, announces the expansion of the parameters for Bausch + Lomb Ultra Multifocal for Astigmatism contact lenses. With this expansion, the variety of parameters has almost doubled - from 3,200 to 6,068 parameters. This extensive selection is now available from stock as standard, so that contact lens specialists can offer their customers who suffer from both astigmatism and presbyopia an even more individualized fitting.

The Bausch + Lomb Ultra Multifocal for Astigmatism is a multifocal toric lens that is easy to fit and offers continuous vision at all distances. At the international trade fair for optics and design, Opti 2025, which took place from January 31, 2025 to February 2, 2025 in Munich, the parameter extension of the contact lenses was officially presented. Visitors to the Bausch + Lomb stand were able to find out about the new fitting options and take part in interactive presentations. With a total of 6,068 parameters, the lens has the largest standard multifocal toric delivery range available in stock.

"Our goal is to continuously improve and expand our product portfolio. The Bausch + Lomb Ultra Multifocal for Astigmatism contact lenses have been specifically designed to meet the lifestyle and visual needs of contact lens wearers with astigmatism and presbyopia. With the extended parameter availability, even more people can benefit from the advantages of this lens," says Ralf Felix Gotter, Senior BU Director Vision Care DACH, Bausch + Lomb.

The contact lenses combine three proven technologies for optimum comfort and clear vision. MoistureSeal technology retains 95 percent of the lens moisture for a full 16 hours. The 3-zone progressive design enables continuous vision at near and intermediate distances while maintaining excellent distance vision. The design is optimized for seven biometric factors, including pupil size. The lens also reliably corrects corneal curvature. The OpticAlign design ensures stable and clear vision with a rotation of ≤ 5° for 95 percent of customers. The lens is available in powers from +4.00 to -6.00 dpt (0.25 dpt abs.).

Source: www.bausch-lomb.de

This year, 14 speakers will present a varied technical program on the topic of binocular vision. The IVBS Congress is a COE-certified advanced training course. The SBAO Association also awards credit points for this event.

The first day of the congress will start with six seminars covering topics such as pediatric optometry, MKH near testing, prismatic side effects and practical exercises to simulate eye movement muscles on a PC.

The tried and tested "Table Talks" will be held for the first time as a "World Café", a discussion method that is suitable for larger groups. All interested congress visitors are cordially invited to attend. Three topics will be offered: "Binocular topics for theses and presentations", "Students talk to the IVBS" and "New: Online forum? MKH beginners and professionals".

On the second day of the congress, students from various training institutions will present their interesting theses. Other lecture topics include the importance and practice of visual performance parameters. Dr. med. Robert Hörantner will discuss strabismus simulation on the computer in his lecture.

Comprehensive information on the congress can be found on the website www.ivbs.org. It is also possible to register online there.

Source: www.ivbs.org

Modern, individual, relaxed: These premium glasses are inspired by world-famous artists, filmmakers and visionaries who have challenged conventions and paved new paths with their work. Their unconventional energy is reflected in striking, style-conscious designs: high-quality frames that not only make a statement, but also offer maximum comfort.

Following the successful relaunch of Ad Lib in fall 2024, the collection has now grown to include eight new models - inspired by creative pioneers such as Berenice Alice Abbott and Peter Lindbergh. Whether made of titanium, acetate or innovative material combinations - each frame combines style and lightness for an incomparable wearing experience.

Particularly characteristic of Ad Lib: bold colors and sophisticated contrasts. Frosted effects, gentle color gradients and new, fresh tones such as ice blue set subtle but effective accents. Perfect for anyone who wants to emphasize their individuality in style with their glasses.

The AB3363 glasses - Peter Lindbergh

Peter Lindbergh changed perspectives by liberating beauty from perfection and celebrating individuality in his iconic photography. This rectangular titanium frame reflects his vision in an elegant two-tone front and textured temples. Available in striking blue, green and turquoise, a polarized clip-on ensures effortless style and clear vision in the sunshine. A true statement of modern masculinity.

The AB3609 glasses - Berenice Alice Abbott

This acetate frame with its soft, square shape and eye-catching color gradients is effortlessly bold, with a hint of excitement. Pioneering photographer Berenice Abbot inspired this look - her dynamic photographs of New York architecture changed perspectives and resulted in a stylish new way to look through the lens. Beveled 3D details give this model a sculptural touch. In black, blue, green or purple, this is a modern look for any occasion.

Source: www.charmant.de

The WVAO Knowledge Forum offers exciting presentations, practical insights and current topics from the world of science and technology. Participants have the opportunity to be inspired by leading experts and experience valuable content - all from the comfort of their own home. Visit the platform now and immerse yourself in a digital world of knowledge full of innovation.

Overview of key topics - spread over five exciting days:

• Recognize and use AI opportunities:

Artificial intelligence as a future driver in ophthalmic optics and optometry.

• Optometry Update:

Living" eye health care: Innovative preventive concepts for better eye health.

• Ophthalmology Update:

Recognizing and treating eye diseases: Modern approaches to diagnosis and therapy.

• Ophthalmic optics I Update:

Tailor-made advice, perfect care: new strategies for individual and precise customer advice.

• Ophthalmic Optics II Update:

Recognize, understand and act on visual needs: Better understand customer needs and respond to them in a targeted manner.

Source and further information on registration: www.wvao-wissensforum.de

It was clear to me quite early on that my bachelor thesis would deal with dry eyes. I myself have been suffering from more or less severe and typical symptoms such as burning, itching, tearing, pressure and pulling pain around the eyes for years.

As a specialist who has been working in the optical industry for a long time, I know exactly which eye drops and remedies would help and yet I am one of those people, like many of our customers, who only occasionally look after their eyes. I use various eye drops and gels containing hyaluronic acid from time to time, usually when the burning sensation is unbearable.

The good old three-step eyelid hygiene routine (warming, massaging, cleansing), yes... I used to do it regularly every evening (and really every evening!) for a whole two months. But then at some point, day "X" came after the two months and now I still do the eyelid hygiene regularly - every few weeks. After all!

Many of our patients are just as neglectful as I am. That's no wonder. After all, who has the time and inclination (especially the inclination!) to carry out the procedure conscientiously every evening and sacrifice around 15 minutes of their valuable time? "Hats off!" to anyone who does it. What's more, the symptoms usually improve and, as is the case in life... you stop when it's at its best.

This experience prompted me to look for study reports on compliance with eyelid hygiene for my bachelor's thesis, all of which confirm that this basic therapy is effective if it is used regularly. This is exactly what is difficult, as these studies also prove^1,2,3. Together with my fellow student, Anja Tischhauser, we came to the conclusion that it would be great to find a possible way to improve compliance with our bachelor's thesis.

The frame is blown up

After hours of intensive brainstorming and market research, we were not convinced by existing eyelid hygiene applications and products that could even remotely improve compliance. We were looking for a product that would simplify conventional eyelid hygiene and make it easier and more efficient to perform - a toothbrush for the eyes, so to speak. Our first thoughts were actually to modify an electric toothbrush, for which we even attended a basic 3D printing course. However, our technical skills were not up to the task, as neither Anja nor I had paid enough attention in school physics lessons (which we both attended several years ago) to be able to make a modification.

In addition, we did not have the time to acquire the necessary knowledge and such an independent development would go beyond the scope of our bachelor's thesis. This is why we did research in the field of dry eye for our thesis, but with an existing product that we obtained from a well-known online store. Due to our small sample size, the research with the device in question yielded few significant results, but all the more reason to believe in the potential and benefits that such an advanced product can have.

Business studies - not as dry as you think

It therefore played right into our hands that we were asked to work on a possible business idea for a semester at the same time as starting our coursework in the business administration module. As a result, we also dealt intensively with a possible product development and a suitable business model. The idea of revolutionizing eyelid hygiene deepened and solidified through several interesting advisor meetings with industry experts and discussions with potential customers about problems and solutions.

The otherwise seemingly dry business studies turned out to be refreshing, innovative and interesting and we immediately wondered whether we had chosen the wrong degree program after all. Furthermore, the positive and negative feedback as well as the cooperation with all three lecturers involved in this workshop gave us valuable initial suggestions and tips on the path to entrepreneurship, which is why we started looking for further courses in this spectrum offered by the FHNW.

What the FHNW also has to offer

Every year during the winter vacations, the module Winter School Entrepreneurship⁴ (or the counterpart Summer School Entrepreneurship during the summer vacation) in cooperation with Innosuisse, which offers "first-hand insights into the dynamic working world of entrepreneurs".⁴ offers. During a one-week intensive course, business-related issues such as the business plan and business model, capital, customer and employee acquisition are examined in a practical way. The big question: "Am I even suitable as an entrepreneur?" can also be addressed.

The exciting thing about such an entrepreneurship course is that different founders, some of whom are FHNW graduates themselves, present their own experiences in various areas of entrepreneurship. In addition, all FHNW students can take part in these courses, so that the exchange of experiences with both the entrepreneurs giving the presentations and with students from other courses is invaluable and instructive.

All the input you gather during this intensive week can be incorporated into your own business idea and pitched at the end. A special incentive is that - if you can convince the jury with your business idea at this pitch - you will receive a prize for the Start-up Challenge of the FHNW and the Start-up Forum Aargau⁵ is nominated. This is exactly what we achieved by participating in the Winter School.

Start-up and challenge for product development

The nomination for the FHNW Start-up Challenge was therefore one more reason to put our idea into practice. But that's easier said than done. In theory, we now knew more about where we wanted to go, but in practice, as already mentioned, neither Anja nor I had the necessary know-how to develop a product, let alone manufacture one.

So it's a good thing that the optometry course is affiliated to the University of Applied Sciences as a health profession. Where else, if not here, would you find tech-savvy tinkerers? Without further ado, we scoured the FHNW's "World Wide Web pages" and searched for contact points that might be suitable for working with us.

We came into contact with Stefan Kobler and Pascal Schleuninger via the Institute for Product and Production Engineering at the FHNW. Both teach at the FHNW and thought that this potential collaboration was worth a project assignment, although it is rather unusual for self-students to be the clients of such a project. So we were able to win over students Daryl Hartman (Mechanical Engineering) and Armando Martinoli (System Electronics) for our product idea. They are now our tinkering hands with the necessary knowledge, who have been developing a functional model for us since September 2024 as part of their own student research project.

Speaking of the Start-up Challenge - there was something else...

We have achieved a first, albeit small, milestone on the way to becoming a founder with our nomination for the Start-up Challenge of the FHNW and the Start-up Forum Aargau 2024. Anyone who is nominated for this has the chance to be one of the first five places and win prize money of between CHF 500 and CHF 4000. The entry requirements include submitting a one-minute video and a summary of your project. The top 5 will then be selected by the Canton of Aargau's location promotion agency and UBS.

The award ceremony took place on 24.10.2024 in the FHNW campus hall in Brugg-Windisch. With our start-up idea meye-well, we were of course not the only ones to be selected as one of the five best start-ups of the Start-up Forum Aargau 2024. Great ideas such as "Zämä cho", "Talentbridge", "Pump Soda", "Meyer Curls", "Metalfusion" and many more were a great competition. That's why we were quite surprised when, after places 5 to 3 had already been awarded, our start-up idea meye-well was suddenly called out for 2nd place. Stunned, overwhelmed, delighted and proud, we were congratulated on stage and presented with a certificate for 2nd place, with which we won prize money of CHF 2000.

A matter for the future

Receiving this award in recognition, especially outside the optics and optometry industry, is incredibly gratifying. We are aware that the decision to embark on the path of start-ups and entrepreneurship presents us with not just one, but many major challenges.

In the fall, we decided to take part in the advanced Innosuisse Business Concept 2 module, which we were entitled to attend thanks to our participation in the Winter School. This is the "big brother" of the Winter and Summer School and over several weeks it gives you the opportunity to exchange ideas with inspiring entrepreneurs, founders and those who want to become one. As this course is not only attended by students, the exchange of experiences was even more valuable and we learned a lot about our next steps. For example, that an important next step must be to make the transition from functional model to MVP (minimal viable product) in order to put our product through its paces on the market. In order to close the gaps in our knowledge in areas such as technology, finance, etc., we must either look for specific training opportunities or find suitable co-founders. We also need to find potential manufacturers, partners and investors who are willing to support us. These are just some of the next steps on our future path. But despite all the major challenges that await us in the future, the journey so far has already encouraged us to stick to our business idea and pursue the course of start-ups and entrepreneurship.

List of sources

1. Alghamdi YA, Camp A, Feuer W, Karp CL, Wellik S, Galor A. Compliance and Subjective Patient Responses to Eyelid Hygiene. Eye & Contact Lens: Science & Clinical Practice. 2017;43(4):213-217. doi:10.1097/ICL.0000000000000258
2. Geerling G, Tauber J, Baudouin C, et al. The International Workshop on Meibomian Gland Dysfunction: Report of the Subcommittee on Management and Treatment of Meibomian Gland Dysfunction. Invest Ophthalmol Vis Sci. 2011;52(4):2050. doi:10.1167/iovs.10-6997g
3. Guillon M, Maissa C, Wong S. Eyelid Margin Modification Associated With Eyelid Hygiene in Anterior Blepharitis and Meibomian Gland Dysfunction. Eye & Contact Lens: Science & Clinical Practice. 2012;38(5):319-325. doi:10.1097/ICL.0b013e318268305a
4. Prof. Dr. Rolf Meyer, Dario Meyer, Fiona Trachsel. Winter School Entrepreneurship - On the way to your own company. Winter School Entrepreneurship - On the way to your own company. Accessed December 17, 2024. https://www.fhnw.ch/de/studium/wirtschaft/winter-school-entrepreneurship
5. Stefan Philippi. FHNW Startup Challenge - We support high-flyers. Accessed December 19, 2024. https://www.fhnw.ch/plattformen/fhnw-startup-challenge/

About the author: Susann Köhler, B.Sc. Optometry student - University of Applied Sciences Northwestern Switzerland.

More than 42,000 visitors from 168 countries and 1,200 exhibitors, around 930 of them international, in 8 exhibition areas in 7 pavilions.

There was a significant increase in visitor numbers from Europe (+9 %), particularly from Germany and neighboring countries (including Eastern Europe). The remarkable growth from Africa was driven by countries bordering the Mediterranean such as Egypt, Tunisia, Algeria and Morocco. Visitor numbers from South America also increased thanks to the participation of Brazil, Argentina and Venezuela, while the Middle East saw an increase of 11 % from the United Arab Emirates and 40 % from Israel. These figures confirm once again that the Milan show is a true international melting pot, an important hub where the global eyewear industry can do business, make sales, forge new relationships and discover all the latest trends.

In addition to the visitors, MIDO 2025 recorded more than 16,000 exhibitors over the three days, from stand personnel to company employees, agents, representatives and distributors. This data underlines the appeal of the show, which this year perhaps more than ever confirms its position as the undisputed market leader.

"This edition was all about business, networking and new ideas," commented Lorraine Berton, President of MIDO and ANFAO (Italian Optical Manufacturers Association), the day after the show closed. "You could feel the energy in the air all three days - there was a real spirit of optimism among the exhibitors, buyers, opticians and all the industry professionals who attended. We wanted to create as many opportunities as possible to network, exchange ideas and develop - be it through business, training or insightful talks with top speakers from Italy and other countries. This edition really made a difference and reinforced the strong sense of community and shared passion for the future."

MIDO 2025 was covered worldwide in newspapers, on TV, on radio and on social networks. More than 500 accredited journalists were on site (+25 % compared to 2024), along with more than 300,000 user interactions (+20 % compared to 2024) on the event's main channels. The content created by MIDO was viewed more than 3 million times (+50 % compared to the previous year) The number of subscribers on each social profile also increased, with Instagram recording an increase of 12 %, underlining the close connection between the international eyewear trade fair and its digital community. Almost 350,000 users visited the website, while the app's interactive map was the most frequently used function by visitors, followed by the exhibitor search.

The presence on site of the Minister of Enterprise and Made in Italy, Adolfo Urso, and other government representatives (MAECI, Lombardy Region and City of Milan) confirmed the value of the fair and Made in Italy for the national economy. The support of ITA (Italian Trade Agency), a long-standing partner of MIDO and ANFAO, was crucial in inviting almost 200 buyers and journalists from 55 countries.

As with every edition, prominent guests transformed the MIDO stage into a real social event. They included Pierfrancesco Favino, Alessandro Del Piero, Domenico Dolce, Alessandro Costacurta, Luis Figo and many more.

Inclusion was another key topic at the MIDO. The first results of the ANFAO-funded "Diversity & Inclusion" project were presented. In recent years, this initiative has aimed to raise awareness among companies in the sector and promote a more inclusive culture. Last year, ANFAO and Milya organized local workshops to strengthen inclusion.

MIDO Awards 2025

And last but not least, the MIDO Awards, which recognize young designers, opticians, exhibitors and industry professionals who strive every day to improve themselves and their profession for the benefit of the entire supply chain. All award winners can be found on the official website mido.com.

The next edition of MIDO will take place from January 31 to February 2, 2026 in Fieramilano Rho.

Source: www.mido.com 

The successful combination of aesthetics and environmental awareness convinced the jury: recycled cardboard and carpets made from reused plastic underlined the overall sustainable concept.

Sustainable trade fair stand design in line with the brand philosophy

Sustainability is an essential part of the Silhouette brand philosophy - it combines elegance, lightness and craftsmanship with clear ecological responsibility. Since the launch of the 2022 trade fair stand design, the innovative concept has been consistently developed over four trade fairs, with a focus on durability, upcycling and sustainable practices. Silhouette focuses on sustainable excellence: high-quality, locally sourced materials such as modular aluminum components ensure maximum reusability. Carpets made from 60 % recycled materials are given a second life after the events - they are donated to social organizations and thus actively contribute to the circular economy.

Source: www.silhouette.com

The new DNEye Scanner 3 from Rodenstock offers the option of an eye care check with an integrated fundus camera. In collaboration with a competent Eye Care Check partner, opticians can regularly help their customers to analyze whether they have an increased risk of developing an eye disease.

More than 50 % of vision loss can be avoided if it is detected in time. However, as many eye diseases only show symptoms when it is already too late, regular eye examinations can help to detect the first signs of eye diseases at an early stage. Cataracts, for example, are the main cause of blindness worldwide and account for around 50 % of all cases of blindness. Glaucoma can also lead to loss of vision and even blindness over time.

According to the World Health Organization (WHO), it affects around 80 million people, making it the second most common cause of blindness worldwide. Age-related macular degeneration (AMD) also causes a gradual loss of vision in the visual center, making it difficult for those affected to see fine details. According to the American Academy of Ophthalmology, AMD is the leading cause of severe, irreversible vision loss in people over the age of 50. Despite these risks, fewer than two in three people have their vision tested regularly.

Early detection of anomalies with the Eye Care Check

The Eye Care Check now enables opticians to offer their customers a more in-depth service and to position themselves as specialist opticians beyond vision. Especially in times of a shortage of specialists, particularly in rural areas, this service is a real added value for the people concerned. Based on a previous measurement with the DNEye Scanner 3, the customer receives comprehensive information about anomalies in the eye that may indicate a risk of eye diseases or other general conditions.

Together with a competent Eye Care Check partner, Rodenstock offers opticians and their customers this additional service. Using the pre-installed digital service tool CNXT, which enables intelligent and automatic data transfer, the measurement data can be transferred to the eye care service provider on request. There, it is analyzed by an ophthalmologist from their network and, in the future, alternatively as a quick check based on artificial intelligence for possible risks and anomalies and sent back to the optician via CNXT in the form of a risk report, which provides comprehensive information on potential risks for a range of eye diseases such as glaucoma, cataracts and AMD/macular degeneration. In addition, potential risks for diabetic retinopathy, cardiovascular diseases can also be identified in good time.

The Eye Care Check provides opticians and customers with specific recommendations for action and is therefore a useful component of regular preventive healthcare. However, it does not replace a diagnosis by an ophthalmologist.

More intensive customer loyalty with the extended customer journey

The Eye Care Check offers opticians an easy way to enter the field of optometric services and thus increase customer loyalty and frequency. As the Eye Care Check is recommended approximately once a year, existing customers visit the optician's store more frequently and regularly. This regular visit cycle creates room for the optician to sell more and shortens the purchase cycle for new glasses. New customers can become aware of an optician through the Eye Care Check, who in turn can win them over as spectacle customers. For both target groups, the Eye Care Check is an innovative service that makes a major contribution to long-term customer loyalty and strengthens confidence in the optician's professional expertise.

Using biometric vision analysis with the DNEye Scanner 3, which forms the basis for a lens and frame consultation, the optician is now clearly differentiating itself from its local competitors with this new service as a specialist optician beyond vision and is further expanding its positioning.

Source: www.rodenstock.com

Patrick Bourquin is the new sales representative responsible for the French-speaking part of Switzerland as well as the German and Italian-speaking regions. The 58-year-old master optician brings with him ten years of experience in the specialist optical business and 24 years working for a glass supplier. He is looking forward to getting to know new customers and shaping the future together.

Urs Frey has over 30 years of experience in the optical industry and will be responsible for the German-speaking region with immediate effect. The qualified optician has in-depth knowledge of spectacle lenses and ophthalmic optics. Thanks to his many years working in various specialist stores and his further training as a sales specialist, he is ideally prepared for the demands of the market.

Also part of the team for Switzerland is Steve Adam, Sales Manager Region Germany South, Austria & Switzerland. He started his career in 2000 and can look back on 25 years of experience in the optical industry. As a trained master optician, he worked for many years as a branch manager in Germany and Austria and most recently as an area manager. At Optovision, he has been responsible for employee management, KPI management and the development of marketing strategies in the southern region since January 2024.

Source: www.optovision.com

The latest collections of brands from the Safilo Group portfolio were presented at the stand, with a special focus on Carrera, Polaroid, Eyewear by David Beckham, Boss, Hugo, Tommy Hilfiger, Marc Jacobs and Carolina Herrera. In addition, the Safilo stand featured a dedicated corner for You&Safilo, Safilo's B2B e-commerce platform for opticians. This includes OmniabySafilo, the digital marketing content platform to drive sales through website, social media and in-store initiatives. In addition, a first insight was given into the new training platform Safilo MyKey, which aims to further strengthen the business of opticians.

New partnerships and licenses

Safilo continues to expand its partnerships and license agreements. This includes the latest long-term cooperation with the Authentic Brands Group for David Beckham's eyewear collection, which further strengthens the brand portfolio. In addition, the partnership with Under Armour has been extended until 2031.

Trends in the Safilo spring/summer 2025 eyewear collections

The new eyewear collections are characterized by a harmonious balance between digital colors - such as noble jade green - and vibrant tones such as yellow and ochre. These two color worlds merge in each collection to create a mix of earthy tones that create a connection to nature and shades inspired by technology - a perfect symbiosis of the natural and digital universe. Wraparound models, mask glasses, cat-eye and hexagonal shapes are among the trends for spring/summer 2025.

"Vibrant Ocher" - Vibrant ochre as a highlight

The intense ochre tones underline the oversize design of the Carrera sunglasses and the sporty, close-fitting Carrera Ducati models (model CARDUC 055/S). The Eyewear by David Beckham aviator glasses (model DB 99 Voyager) also make a statement with their ochre-colored lenses. Further accents in bright yellow can be found in the sunglasses by Marc Jacobs (model MJ 804/S) with eye-catching yellow temples and the gold-colored metal frame by Boss (model BOSS 1756).

Digital Colors - Sophisticated digital colors set accents

Metallic nuances:

Precious shades of jade enhance the metal cat-eye sunglasses from Polaroid, as well as the rectangular sunglasses from the Eyewear by David Beckham collection (models PLD 6234/S and DB 7131/S). A darker jade green emphasizes the mask-shaped sunglasses from Carrera (model CA 1075/S). Men's sunglasses from Boss and Hugo set striking accents with dark, metallic lenses (models BOSS 1767/S and HUGO 1338/S).

Expressive shapes - eye-catching designs for the coming season

The Marc 798/S sunglasses impress with an oversized, two-layer acetate butterfly shape, decorated with The Sunglasses logo and multicolored crystals on the front. This model is available exclusively in black with a golden The Sunglasses logo and gray lenses.

The sporty wrap-around sunglasses from Carrera Ducati (model CARDUC 055/S) feature purple lenses for a bold look. Hexagonal acetate sunglasses with dark lenses from Tommy Hilfiger (model TH 2212/S) and optical frames from Hugo (model HUGO 1366) are among the must-haves of the spring/summer 2025 season.

Source: www.safilogroup.com

Opti presented the latest trends and innovations: From the latest frames and materials to new developments in biometric lenses and lenses for presbyopia to the presentation of premium screening concepts.

The design trends 2026

In her outlook for 2026, New York eyewear trend researcher Selin Olmsted identified five design and material trends for frames:

Sculptural - eyewear as wearable art:

Strong profiles, bold chamfers, complex milling and rich textures such as tortoiseshell, horn and marble dominate. These frames celebrate craftsmanship and artistic design.

Sentimental - Personal accents merge into design:

Nostalgic elements, handcrafted details and playful designs create frames with emotional resonance and individuality. Imperfections are celebrated.

Punk Quotidien - The new wave of self-expression:

Inspired by the raw energy of subcultures on the fringes of society, these designs embody new standards of beauty and authenticity.

Surrealism - A new reality, unexpected and playful: 

Unconventional shapes, dreamy details and a slightly whimsical nature transport eyewear into a world of imaginative expression.

Ultralight - The future of comfort and innovation:

The pursuit of ultimate lightness with materials such as titanium, 3D-printed elements and high-density acetate. These frames consist of ultra-thin profiles, transparent layers and precision engineering for a barely perceptible feel.

Upcoming material and color innovations

According to the New York trend researcher, the materials used and the type of lenses, such as their tint, also contribute to these five trends:

Acetates: This material sees Olmsted 2026 with retro-inspired tortoise, marble and horn textures as well as in multi-layered gradients in neutral, tonal or bright colors. The result: innovative contrasts with multi-layered colors and exposed core wires in temples.

Spectacle lenses: Here she defined a range from super dark, smoky or purple lenses to saturated full lenses and double and triple gradient lenses in vibrant sunset and spice tones.

Metals: Olmsted sees this classic among frame materials redefined: Two-tone finishes, such as gold on the inside and black on the outside, give bestsellers such as gold, rose gold and black a new perspective.

These trends and materials were already on show at Opti at many exhibitors, such as Raen Optics LLC, Einstoffen Europe GmbH, Andy Wolf Fashion GmbH, Kaleos Eyehunters SLU, Silhouette Deutschland, Rodenstock, Hoya and Oculus Optikgeräte GmbH.

The new Tomorrow Vision concept also put the lens in the spotlight with the theme "The contact lens is the future of ophthalmic optics".  

Zentralverband der Augenoptiker und Optometristen (ZVA) - The balance sheet of the ophthalmic optics industry

"Solid development in a difficult environment" was the assessment of the optical industry for 2024 presented by Christian Müller, President of the Central Association of Opticians and Optometrists, at the start of the trade fair. A 1.8 percent increase in sales compared to the previous year testified to the solid performance of medium-sized, owner-managed opticians. "Optometry remains an industry with a future, but we must not rest on our laurels. Together, we must continue to work on solutions to ensure a nationwide supply of visual aids and increase the attractiveness of the profession," explained the ZVA President.

Opti 2026 will take place from January 16 to 18 at the trade fair grounds in Munich.

Source: www.opti.de