Reyes – Glasses That Travel the World
During the 2026 World Cup, the conversation wasn’t limited to tactics, goals, and coaches. Around the world, the style of Swiss national team coach Murat Yakin took center stage. His Reyes glasses, from the Swiss eyewear manufacturer Götti Switzerland, play a central role and really stand out.
Fans are searching for the pair of glasses. The media are reporting on it. But what exactly makes these glasses a global talking point?
Attention alone does not make a pair of glasses iconic. Iconic status arises when style and personality come together in an authentic way. When a pair of glasses is worn naturally over the years, they underscore the character of the person wearing them. They become part of that person’s identity. Until, ultimately, it is no longer the glasses that take center stage—but the person wearing them, with the glasses serving as an unmistakable signature. A fusion that forms a perfect unity.
People love familiarity. As early as UEFA EURO 2024, the Swiss national team coach’s distinctive eyeglass frames caught the public’s attention. Back then, cardboard versions of the «glasses of a nation» were even handed out at Swiss train stations on match days. Today, it’s hard to imagine Murat Yakin without his glasses. The fact that the former professional soccer player deliberately chooses Swiss design adds an extra dimension to the story. His Reyes frames come from the independent Swiss eyewear manufacturer Götti Switzerland and embody Swiss design, precise craftsmanship, and timeless aesthetics. Reyes defines Murat Yakin’s style and is part of his identity. This is exactly why some pairs of glasses take on significance far beyond their function. It doesn’t get any more Swiss than this!
Source: www.gotti.ch
