VIU presents the new frames for summer 2026
The 2026 summer collection from VIU invites you to enjoy the sunny months to the full: consciously, carefree and with style.
The summer models available from July 1, 2026 will feature delicate frames made from the finest Japanese titanium - light as a feather, precision-cut and clear in design. Due to its stability and corrosion resistance, titanium is one of the highest quality materials used in eyewear. It enables the finest silhouettes that are barely noticeable and guarantees durability even with daily wear and tear.
This summer at VIU is all about understated elegance - perfect for days when lightness and comfort take center stage.
Mogli & Eugen - Faces of an attitude
The faces of the campaign, singer Mogli and actor, artist and model Eugen Bauder-Taibi, stand for aesthetics, art and authenticity. Their attitude reflects what VIU designs: Sunglasses as an expression of style with substance - sometimes concise and sculptural, sometimes delicate and reduced, but always beyond fast-moving trends.
«For me, summer means arriving in the moment. These glasses remind me to slow down, see more consciously and focus on what really matters,» says Mogli.
Source and further information: www.shopviu.com
