New building celebrates circularity
Today, sustainability is often equated with sacrifice and seen as a compromise. Neubau challenges this view - and shows that responsibility and style are not mutually exclusive, but mutually reinforcing.
With the new NPX/Steel collection, the Austrian eyewear label is setting a clear signal for the future: with sophisticated design, high-quality materials and a circular design approach.
Circularity as an attitude
At the heart of the collection is a clear conviction: Design must be durable, relevant and future-oriented. Neubau takes a holistic approach to sustainability - not as a marketing promise, but as a lived practice. The focus is on less waste, innovative materials and a progressive definition of conscious design.
At its heart is the targeted material composition: Natural PXevo, a biocircular polyamide made from existing organic raw materials such as forestry residues, provides lightness and flexibility. Recycled stainless steel ensures stability, precision and durability. Together, this results in a design language that is clear, modern and noticeably high-quality.
The collection includes two new models - Mailin and Caleb - available from this month as both optical glasses and sunglasses. Inspired by iconic eyewear shapes from the 70s and 80s, they have been interpreted in the clear design language of Neubau. The result is timeless companions that make a statement with any style - confident, but never obtrusive.
Each model is available in four urban-inspired shades - from neutral nuances to cool industrial shades. A color palette that underlines the architectural and strong character of the glasses.
The visual language: a quiet proclamation
The "Celebrating Circularity" campaign stages a quiet form of celebration. The models are on the move - the scenes play with light and structure, between inside and outside, between moment and possibility. The result is a visual world that appears cinematic and yet remains approachable.
It is not a place that is celebrated, but an attitude: the will to change, lived values, design with meaning. The styling is striking and yet reduced - just like Neubau itself, where good design is not loud, but relevant.
Source: www.silhouette.com
