Vision Group and LensOnline establish European contact lens powerhouse

This merger represents a significant milestone in the European optical industry as it unites two innovative market leaders to form a powerhouse in the contact lens industry.

The combined company will operate under the name Vision Group Holding AG across Europe (e.g. Switzerland, Belgium, Netherlands, Germany, Italy etc.) and serve millions of customers with a robust portfolio of brands such as Lensonline, Lensvision, Discountlens and others.

"This merger is a natural evolution of our shared vision to serve the entire customer journey of contact lens wearers both in retail and online," said Simon Virlis, CEO of Vision Group. "The two companies complement each other perfectly: LensOnline has built strong partnerships with opticians in its markets over the past 15 years, while Vision Group plays to its strengths in the online segment." Bert Boon, CEO of LensOnline, added: "Our combined expertise and customer-centric approach will enable us to offer even greater added value to our partners. Together we can offer suitable solutions for all customer groups in the market. This is a win-win for all contact lens wearers."

Hedzer Wester, Investment Director at Quadrum Capital, added: "We are proud to support the combination of Vision Group and LensOnline - two highly complementary businesses that together will redefine the future of the contact lens market in Europe. This partnership demonstrates our commitment to supporting ambitious entrepreneurs and building strong, sustainable businesses. By combining Vision Group's digital expertise with LensOnline's trusted local presence, we are creating a European champion that has the scale, innovation and customer focus to lead the industry in the years to come."

Complementary strengths of the merging companies:

• LensOnline brings a proven omnichannel model that delivers exceptional value to both end customers and the opticians in its network. This approach improves the customer journey by meeting the growing demand for trust and convenience and combining online efficiency with personal expertise.
• The Vision Group has solid experience in the pure e-commerce model and focuses on customers who value convenience and price. Its scalable digital infrastructure and operational excellence have made it a leader in the contact lens e-commerce market.

The most important advantages:

• More choice for customers: A broader portfolio of contact lenses and eye care products from several trusted brands.
• Seamless customer journey: Different platforms, one common goal - easy access to the right products and support, regardless of where customers shop.
• Stronger local presence: A growing network of affiliated opticians throughout Europe.
• Growth and innovation: A clearly focused strategy in the contact lens sector that bundles investments in a targeted manner and accelerates innovation throughout the industry.

Quadrum Capital is leading the investment round in partnership with existing shareholders of both companies, underscoring their shared commitment to the company's growth and strategic vision. The company will continue to operate the existing brands while integrating operations and technology to provide a seamless experience.

Source: www.visiongroup.io